The dichotomy of America is apparent at the two national political conventions.
Hope vs. fear.
Love vs. anger.
Experience vs. political newcomers.
Diversity vs. shades of white.
Meryl Streep vs. Scott Baio.
Cagney + Lacey vs. The Apprentice.
Hiring vs. Firing.
Gracious loser (Bernie Sanders) vs. unrepentant enemy (Ted Cruz).
It Takes a Village vs. Burn the Village Down.
Even without saying a single word, the Democratic convention has won the battle of images. People look happier, even the Bernie boo-birds. People act happier, especially the elected officials. People seem happier to be speaking there.
And then there is the messaging.
The Republican convention did a very good job sowing doubts about Hillary Clinton, particularly on the subject of emails. It exposed her vulnerabilities as an imperfect messenger. But it missed an important opportunity to demonstrate to America that Donald Trump has any policy vision for America. Voters left that convention without any idea what Donald Trump would do on health care, taxes, budget priorities, trade, relations with China, Russia, Iraq, North Korea, NATO, Mexico … the list goes on and on. The only clear policy prescription is that he will build a wall. And Mexico will pay for it.
Clinton’s convention has artfully followed a three-pronged strategy:
- Rebuild the battered reputation of the candidate, whose positive ratings fell below 30 percent in one post GOP-convention poll.
- Lay out a specific set of policies on family leave, equal pay, minimum wage, anti-terrorism, college tuition and loans, infrastructure, national defense strategy, small business development, job retraining, veterans’ care … the list goes on and on.
- Shatter Trump’s reputation one speech at a time. His lawsuits. His persistent sexism. His dissembling. His university. His nativism. His steaks. His admiration for dictators. His treatment of contractors. His crude insults. His outsourced neckties. His ego. “He has no clue about what makes America great,” said Vice President Joe Biden. “Actually he has no clue, period.” Former New York Mayor Michael Bloomberg dismissed Trump as a fraud: “I’m a New Yorker, and I know a con when I see one.” John Hutson, a retired admiral, said it most harshly: “I used to serve in the Navy with John McCain. I used to vote in the same party as John McCain. Donald, you’re not fit to polish John McCain’s boots!”
Wednesday night’s show was carefully calibrated and artfully executed. I identified 10 themes that were repeated over and over by speakers ranging from assassination survivor Gabby Giffords to President Obama. The themes almost always reflected an implicit (or expressed) contrast with Trump:
- Clinton is qualified — some, like Obama, called her the most qualified presidential candidate in history.
- Clinton is persistent. On health care, 9/11 first responders, foster children.
- Clinton is loyal.
- Clinton is tough. Just ask Obama about the 2008 primaries.
- Clinton has the temperament needed to be president.
- Clinton possesses humility. It’s not about her. It’s about solving problems.
- Clinton cares. Speaker after speaker gave personal examples, something almost completely lacking at the Republican convention.
- Trump is a bad person. That theme might have been overdone, but, hey, there are lots of examples.
- Trump bad businessman. Same as above.
- Trump is crazy. Well, that may not have been in the official convention script, but Mike Bloomberg went there when he ad libbed “let’s elect a sane, competent person.”
Clinton is a flawed candidate, with a four-decade track record of political controversies accompanying her long record of accomplishments. But, for a week at least, Democrats are Photoshopping out the blemishes. Former Defense Secretary and CIA chief Leon Panetta, who has publicly criticized President Obama’s security policies, rhapsodized over Clinton.
“She is smart. She is tough. She is principled. And she is ready,” he said.
Both Obama and Biden got personal in their endorsement speeches. “No matter how much people try to knock her down, she never, ever quits,” Obama said. The outgoing president’s optimistic rhetoric about America included shoutouts to Republican icons such as Teddy Roosevelt and evoked the “Morning in America” imagery of Ronald Reagan. In November, Obama said, “the choice isn’t even close.” While praising Clinton he warned about a “self-declared savior” and “home-grown demagogues.”
— Chuck Raasch (@craasch) July 28, 2016
The agony of many Republicans, from Bush loyalists to hard-core conservatives, speaks to the success of the Democratic speeches on Wednesday and the failure of Trump to inspire any positive vision for his supporters.
I disagree with the President on so much policy and his agenda, but appreciate the hope and optimism in this speech.
— Erick Erickson (@EWErickson) July 28, 2016
I liked it better when Republicans were optimistic about America, believed in Free Trade, and were not enamored of Russia. Just me?
— Matt Lewis (@mattklewis) July 28, 2016
I liked the old days (pre 2016) when speeches @ GOP convention were inspiring & funny while those at Democrat version were fearful & boring
— John Ziegler (@Zigmanfreud) July 28, 2016
Michelle & Barack Obama speeches remind that Rs and Ds want(ed) same basic things, different prescriptions. Trump the outlier #DemsInPhilly
— Mindy Finn (@mindyfinn) July 28, 2016
Republicans have to abandon Trump. It’s not merely that he’s plumbed the depths of depravity; it’s also that he’s still plumbing every day.
— Tony Fratto (@TonyFratto) July 27, 2016
As Obama finished his oration, the convention hall’s audio system blared the song “Signed, Sealed, Delivered.”
Democrats can only hope that is the case. There’s still a long time between now and November 8.