The rise of Trump explained in four graphics


How did he get this far this quickly?

A little more than a year ago, when Donald Trump opened his presidential campaign by gliding down the golden escalators of Trump Tower, with paid extras hired from the New York theater community to pad the crowd size, it was easy to dismiss the real estate mogul as a self-promoting dilettante more interested in publicity than politics.

So many people got it so wrong. His Republican rivals, in the famous words of George W. Bush, “misunderestimated” him. The Pundit Elite kept predicting that just one more embarrassing gaffe would extinguish his White House hopes. The nation’s best newspapers kept churning out damning investigative pieces questioning Trump’s business acumen, his honesty, his ethics, his wild flip-flops on issues and his command of basic knowledge of the world ~ and it seemed to matter nary a bit.

Historians will be discussing the Trump phenomenon for decades. Yet here we are, the general election upon us. How did Donald Trump, a political neophyte and nearly lifelong Democrat, emerge as the self-proclaimed champion of conservative values, the master of the Republican National Committee, and the voice of angry white people?

It’s easy to oversimplify Trump’s appeal, but I’d like to try to explain the rise of Trump in four informational graphics.

#1: Americans have grown increasingly alienated from major institutions


Until the 1960s — amid Vietnam, civil rights struggles and social unrest — Americans had almost universally positive views about basic institutions in U.S. society. The trend has been downward ever since. But there has been a significant drop in the past decade in institutions as diverse as religion, schools, banking, the news business, the courts, and, of course, the Congress. There are two major reasons: self-inflicted wounds, such as congressional dysfunction and the Catholic church sexual abuse scandal, and a partisan media led by Fox News, which has made it a constant theme of its programming to tear down institutions in order to rebuild America in its ideological image. Donald Trump positioned himself as the champion of the “little guy” against all the big, bad institutions — from Wall Street, to the news media, to big business, to the “rigged” Congress and court system … even against the Pentagon generals who know less about military strategy than the reality-TV star.

#2: There has been a rapid, dramatic shift to the left on social issues


Within the past decade, the United States reached a tipping point on social issues. On gay rights, the nation went from strong opposition to same-sex marriage to overwhelming support for the new reality that was blessed in 2013 and 2014 by the U.S. Supreme Court. The younger generation — Democrat, Republican and those disgusted with both parties — is almost unanimously in favor of social change that affects women (“no means no”), gays (“marriage equality”) and the environment (climate change is real, not a Chinese-inspired hoax). This rapid shift has proven to be disconcerting to many older people, particularly men, who cling to (no, not their guns and bibles) their now-unpopular views. They want to say no to social change. Trump says they’re right. And he says that he’s their voice.

#3: We’ve seen a partisan reversal on globalization


For decades, Democrats were the protectionists and Republicans were the free-traders. Democrats, influenced by labor unions and environmentalists, resisted trade liberalization as bad for workers and the environment. Republicans embraced globalism and immigration as good for business, good for America, and, ultimately, a net plus for American workers.

Not any more. The Republican Party, radically altered by a massive influx of middle-aged white men displaced by a global economy for which they no longer have the requisite skill set, has become the party of protectionism and economic nationalism. They see immigrants as a threat to American jobs and American values.

Democrats and independents are now more open to international economic liberalization than the Republican Party, the traditional home of the U.S. business community. Trump is the big winner in this new reality. His “America First” backers crushed the internationalist Republicans like Jeb Bush in the Republican primaries and are challenging Democratic dominance in the nation’s economically distressed industrial heartland.

#4: People now get political information from self-selected partisan sources


We live in parallel information universes. Left-of-center Americans rely on a mix of CNN, NPR, MSNBC and the New York Times for their political and government news. Most of those news outlets present news from a predictably liberal mindset. Right-of-center Americans overwhelming rely on Fox News and local radio for their information. Fox and the Rush/Hannity/Coulter axis is not just conservative, it is almost anarchic in its desire to tear down institutions of the “elites” and the “establishment” while advocating for the grievances of whites who feel they are innocent victims of racial minorities, immigrants, non-Christian religions, China, Japan, Korea, Iran, Israel, Mexico, NATO … you name it.

The result of this Great Information Divide is that facts have become obsolete. The news of the left may be biased, but it is rooted in objective fact. Nonpartisan fact-checking websites can tell you how often politicians tell you the truth or lie to you. The news of the right has increasingly become resistant to globally accepted facts (evolution, climate change) and has allowed the virus of “fake news,” often generated in countries like Russia and Macedonia, to infiltrate the political mainstream. As Trump campaign manager Kellyanne Conway said after Fox News retracted a false story that Hillary Clinton would soon be indicted, “The damage was done.”

Social media has exacerbated the divide. Citizens follow information sources on Twitter and Facebook that confirm their preconceptions of reality. This has become the first post-fact-check presidential election. Trump, with his finger on the “tweet” button of his smartphone and a knack for creating viral content, is the perfect politician for this moment in history.

Late demographic shifts scramble election: Trump gains among Midwestern men, wealthy Latinos; Clinton soars among unmarried white women, upper-middle-class whites

The index logoIs the election over yet?

A lot has happened in the five months since Hillary Clinton and Donald Trump wrapped up their parties’ nominations after divisive primary battles. Trump has been entangled in a series of scandals of sexual, financial and prevaricatory natures. Clinton has been entangled in a series of scandals related to email servers, Russian-hacked emails and some guy named Weiner. Trump has been caught in a scandal about his foundation’s spending. Clinton has been caught in a scandal about her foundation’s fundraising.

I don’t believe in the media fiction of faux fairness through equal-opportunity faux scandal coverage. I’m just trying to make a point: A lot has happened in the general election campaign, but the relative popularity of the two candidates with the American public has changed very little. Since June 5, Trump has gained 3.3 percentage points on Chinton nationally, according to Reuters polling.

Screenshot 2016-07-22 10.45.53

A slight Trump trend nationally, but big shifts among demographic blocs.

But within the slight national shifts to Trump, there have been significant demographic shifts that have altered the election on the ground in the 50 states. And that is what the election is about: a collection of contests for the electoral votes of 50 states, one territory (the District of Columbia) and five congressional districts in Maine and Nebraska.

Since June, I have been analyzing the partisan presidential preference of 100 demographic subgroups – 34 “battleground” groups and 33 favorable to either Democrat Clinton or Republican Trump — using polling data from Reuters. And there has been significant movement among the swing groups. Both ways. Trump has strongly improved his standing among most traditional Republican groups, like Southern whites and wealthier Latinos. Clinton has consolidated and expanded her support among almost all subgroups of women and has extended her leads among higher-income and highly educated voters, reflecting historic shifts among those once-Republican groups. On the flip side, Trump has gained significant ground among less-educated whites and white Catholics, resulting in a narrowing of Clinton’s once-daunting advantage in Pennsylvania, Wisconsin and Minnesota, and turning Ohio and Iowa into prime Trump targets.

Screenshot 2016-07-29 11.45.09

Clinton maintains an overall edge, but Trump has made gains among some traditional Democratic blocs.

Going into the final days of the election, Clinton leads in 16 of the battleground groups I identified, Trump leads in 14, and one is tied. (Three others – veterans, families of veterans, and Mormon women – have polling sample sizes too small to analyze.)

The momentum at the end is with Trump. Trump is gaining ground with 19 of these 31 battleground groups, while Clinton has improved her standing with 10 of them. Two subgroups have not moved perceptibly over the past five months.

Among my battleground demographics, Trump has gained the most ground in the Great Plains, among Latinos earning >$100K (where he has cut a 50 point Clinton lead in half), divorced white voters, Midwestern men, white Catholics and Southern white men with college degrees. The GOP nominee’s gains among less-educated Northern white men continues a realignment that was evident in the 2012 presidential results, when Barack Obama lost ground with these voters, costing him the state of Indiana and narrowing his victory margins in Ohio, Pennsylvania, Michigan and Wisconsin.

Clinton has gained the most ground among unmarried white women, wealthy and upper-middle-class whites (white voters earning more than $150,000, whites earning between $75,000 and $100,000 a year), Midwestern white women, and white voters under the age of 40. (Bernie Sanders supporters have settled on Hillary.)

As you can see from these trends, the Midwest has become a curious electoral stew, as white men have moved strongly toward Trump while white women have shifted just as strongly toward Clinton. It underscores just how divisive the 2016 election has become.

My analysis of the Electoral College is that Clinton has a decisive edge based on the current numbers because of her continuing strength in suburban areas and among high-income and highly educated voters. That is particularly important to Clinton because these voters are concentrated in swing states that are essential for Trump to carry if he is hoping to reach the 270 Electoral Votes needed to win.

Trump’s only hope for a come-from-behind victory would be a sharp increase in his support among independent-minded voters with high incomes and college diplomas. Clinton could cement an Electoral College landslide if she gains ground among less-educated women or highly educated whites in a swath of the country stretching from North Carolina to Arizona.

Here are the “innards” of my analysis. First, you can look at which groups are the most pro-Trump or pro-Clinton. Then you can analyze the battleground groups by trendline: from those trending Trump to those trending Clinton.

I welcome your feedback on this project.

Screenshot 2016-07-28 11.53.52

Stronger Together

Battleground voting blocs: Clinton 16, Trump 14, Tied 1

Great Plains TRUMP +28 … SWING between Clinton -39 and Clinton -20
White divorced TRUMP +17 … SWING Clinton-23
White southern women with college degree TRUMP +15 SWING Clinton-10
White Catholic women TRUMP +13 … SWING Clinton-20
Midwestern white men TRUMP +13 … SWING Clinton -22
White southerners with college degree TRUMP +12 SWING Clinton-9.9
Southern white men with college degree TRUMP +12 SWING Clinton-14
White Catholic TRUMP +11 … SWING Clinton -20
White Catholic men TRUMP +9 … SWING Clinton-22
Whites 50-65 TRUMP +8 … SWING between Clinton-4 and Clinton+5.1
Whites earning between $50-75K TRUMP +6 … SWING Clinton -7
Whites earning between $50-$100K TRUMP +3 … SWING Clinton -10.2
Married voters TRUMP +1.4 … SWING Clinton +4.5
White women, no children at home, TRUMP +0.6 … SWING Clinton -4.3

Whites earning between $75K-$100K Tie … SWING Clinton +17

Voters earning between $50K-100K CLINTON +3.6 … SWING Clinton -9.8
Lean conservative CLINTON +2 … SWING between Clinton+6 and Clinton-2
Homeowners CLINTON +2.7 … SWING Clinton-1
Men CLINTON +3.5 … SWING Clinton -10.8
White men under 30 CLINTON +3.5 … SWING Clinton -8.8
Independent CLINTON +4 … SWING Clinton+7
Midwestern white women CLINTON +5 … SWING Clinton +12
Midwest CLINTON +6.3 … SWING C-5.9 Clinton +1.6
Voters earning $75K+ CLINTON +6.7 … SWING Clinton -13.7
Women CLINTON +9.7 … SWING C-1.6 Clinton +1
Great Lakes CLINTON +16 … SWING C-2 Clinton +13
Whites earning >$150K CLINTON +18 … SWING Clinton +21.2
White single, never married CLINTON +23 … SWING Clinton +17
Whites -40 CLINTON +20.6… SWING between Clinton -4.3 and Clinton +19.4
Latinos earning >$100K CLINTON +24 … SWING Clinton -26.9
Unmarried white women CLINTON +27 … SWING Clinton +19.1

Screenshot 2016-07-20 13.01.21

Make America Great Again (Washington Post Twitter photo)

Battleground trendline (from strongest point of each candidate to final numbers): Toward Trump 19, Toward Clinton 10, No Trend 2

Great Plains Trump +28 … SWING between Clinton -39 and Clinton -20
Latinos earning >$100K Clinton +24 … SWING Clinton -26.9
White divorced Trump +17 … SWING Clinton -23
Midwestern white men Trump+13 … SWING Clinton -22
White Catholic men Trump +9 … SWING Clinton -22
White Catholic women Trump+13 … SWING Clinton -20
White Catholic Trump +11 … SWING Clinton -20
Southern white men with college degree Trump +12 SWING Clinton-14
Voters earning $75K+ Clinton +6.7 … SWING Clinton -13.7
Men Clinton +3.5 … SWING Clinton -10.8
Whites earning between $50-$100K Trump +3.0 … SWING Clinton -10.2
White southern women with college degree Trump +15 SWING Clinton -10
White southerners with college degree Trump +12 SWING Clinton -9.9
Voters earning between $50K-100K Clinton +3.6 … SWING Clinton -9.8
White men under 30 Clinton +3.5 … SWING Clinton -8.8
Whites earning between $50-75K Trump+6 … SWING Clinton -7
White women, no children at home Trump +0.6 … SWING Clinton -4.3
Homeowners Clinton +2.7 … SWING Clinton -1
Midwest Clinton +6.3 … SWING between Clinton -5.9 and Clinton +1.6

Women Clinton +9.7 … SWING between Clinton -1.6 and Clinton +1
Whites 50-65 Trump +8 … SWING between Clinton -4 and Clinton +5.1

Lean conservative Trump+2 … SWING between Clinton+6 and Clinton -2
Married voters Trump +1.4 … SWING Clinton +4.5
Great Lakes Clinton +16 … SWING Clinton -2 and Clinton +13
Independent  Clinton +4 … SWING Clinton +7
Whites -40 Clinton +20.6… SWING between Clinton -4.3 and Clinton +19.4
Midwestern white women Clinton +5 … SWING Clinton +12
White single, never married Clinton +23 … SWING Clinton +17
Whites earning between $75K-$100K Tie … SWING Clinton +17
Unmarried white women Clinton +27 … SWING Clinton +19.1
Whites earning >$150K Clinton +18 … SWING Clinton +21.2

Previous posts:

>>>A look at 100 key demographic blocs, and how Trump and Clinton are faring among them
>>> The changing South, the educational chasm and Latino backlash: 10 takeaways from a deep analysis of polling data
>>> Who are the undecided voters in 2016? Mormon women, wealthy Latinos, Midwestern white women


The Index analyzes the 2016 presidential election through the voting preferences of 100 different demographic blocs. Thirty-three of them are part of Donald Trump’s Republican base. Thirty-three of them are part of Hillary Clinton’s Democratic base. And 34 of them are battleground groups — keys to both candidates’ paths to the White House.

The information for the feature comes from Reuters’ polling data, which is available, open source, on the internet. I am using Reuters’ rolling five-day averages for most of my analysis. I chose Reuters’ numbers because the global news service makes the information available to anyone. You can check behind me to examine my methodology — or to create new searches of your own.