You’re invited: Here’s why (and how) you should apply to join the Global Business Journalism Program at Tsinghua

Are you interested in becoming an expert on the world’s fastest-growing economy?

Do you want to study Asia Pacific business development and report that to the world?

Do you want to have an amazing educational and personal experience in a dynamic country?

Do you want to learn how to share your stories with audiences via print, audio, video and digital media?

Please join us in the Global Business Journalism master’s degree program at Tsinghua University in China!

Here are instructions for application for the 2019-2020 academic year. Applications will be accepted after November 1, 2018.

1. Introduction

With China playing a key role in the global economy, there is a soaring demand for trained professionals who can understand the exciting, complicated development of the world’s fastest-growing economy and can explain it clearly and in depth to audiences in China and around the world.

Tsinghua University’s Master of Arts degree in Global Business Journalism is designed to meet that growing need. The program offers international students the opportunity to master the fine points of business, finance and economics in China. All courses are taught in English – the international language of business – by internationally renowned scholars and accomplished journalists with extensive global experience. The program’s facilities rival those of other leading journalism schools worldwide. The news lab has the largest number of Bloomberg terminals sponsored by the company of any college in the world.

Business journalism is one of the fastest growing areas of employment opportunities in the industry today. News audiences are eager to learn about the world of business, while media departments expect PR professionals to understand and analyze the complexities of business issues. Tsinghua’s Master of Global Business Journalism Program is designed to offer you the opportunity to meet these growing needs. We welcome you to join us!

mmexport1532805779750

The first English-language graduate business journalism program on the Chinese mainland, created in partnership with the International Center for Journalists, it has sent more than 200 graduates to news outlets in China and globally over its first decade.

Launched in 2007, GBJ has already been recognized by students and recruiters alike as a world-class program. Academe, the world’s leading journal on higher education, has featured a series of articles on the program. The student body is culturally and professionally diverse. The full-time program spans two years of intense, fast-paced, rewarding study. Those who complete it successfully emerge with valuable connections, a rich array of opportunities and the business and journalism skills to capitalize on them. It is a two-year experience that will last a lifetime.

The program aims to bring business journalism in China in line with top international reporting standards. The Tsinghua School of Journalism and Communication has a long history of cooperation with major international media and financial-information organizations, and visiting scholars have come from outlets such as Bloomberg, Reuters, Business Week, The New York Times, Financial Times, The Washington Post and CNN.

GBJ offers an array of specialized courses that are at the forefront of global business journalism. Students can learn about international accounting standards, multimedia journalism, data mining, complex financial derivatives, journalism ethics, advanced feature writing techniques and the management of media organizations – knowledge that is transferable to other economies and other professions. At the same time, they gain a deeper knowledge of the Chinese language and economy.

The GBJ program benefits from other academic resources on the Tsinghua campus, including its prestigious School of Economics and Management, the Schwarzman Scholars Program, as well as many Chinese and global media and technology companies in Beijing. Internships, field trips and recruiter visits are integral parts of the program.

GBJ students have opportunities to attend conferences on new media, economic development, global economics and other business topics. They benefit from meetings and discussions with guest speakers, including top editors and reporters from leading Chinese and Western news outlets and international business executives. The GBJ has a growing network of smart, sophisticated reporters, editors and public relations professionals who can enhance the world’s understanding of economic and corporate developments in China and globally.

ChingChing Rick class 2018

2. Program Courses 

Basic Courses

Mass Communications and Society in Contemporary China

Chinese Language

Intercultural Communication

Media Research Methods

Workshop for Academic Training and Ethics

Core Courses

Business News Writing and Editing

Multimedia Business Reporting

Economics and Accounting Basics for Journalists

Business News Data Mining and Analysis

Elective Courses

Corporate Communication

Opinion and News Commentary

Hot Topics in the Global Economy

Basic News Writing

Advanced News Writing: Enterprise Journalism

Feature Writing

Corporate Strategies, Case Studies of Chinese and Global Companies

Personal Finance Reporting

Media Management

Workshop on Film and TV Production

Theory and Practice of Public Diplomacy

Data Journalism

Public Relations: An Introduction

Public Speaking

Other Requirements

Professional Seminar for Master’s Candidates in Global Business Journalism

Literature Review and Thesis Proposal

Academic Activities

Internship

GBJ at Bloomberg

3. Qualification Requirements for Applicants

Applicants should have a bachelor’s degree in related fields and a certificate proving English proficiency.

4. Application Documents

1) The completed Foreigner’s Application Form for Admission to Graduate Programs of Tsinghua University with a 2-inch recent photo, signed by the applicant;

2) Statement of Purpose and resume;

3) The original or the notarial degree certificate or proof of education at an academic institution (you need to submit an original or notarial degree certificate after it was awarded) and an academic transcript. The degree certificate and academic transcript must be officially sealed.

4) Two academic recommendation letters from scholars of associate professorship or higher. They must show referee’s phone number and email address on the letter.

5) For non-English speaking students, please provide English level certificates. e.g. TOEFL, IELTS, etc.

6) A copy of your passport page with personal information (personal and ordinary passport);

7) The completed Application Form for Tsinghua University Scholarship (if applicable, original);

8) A non-refundable application fee of RMB800.

The certificates provided should be the original documents in Chinese or in English, otherwise notarial translations in Chinese or English are required. None of the above application documents will be returned.

5. Application Procedure

Step 1: Online Application

Complete Online Application on the Application for Graduate Admission website at http://gradadmission.tsinghua.edu.cn

Step 2: Documents Submission

Submit the application documents listed above to the address indicated below by post mail or in person.

Step 3:Application Fee Payment 

There are two ways to pay application fee:

1 . Pay online using a credit card;

After your online application form is verified or the materials are received by Tsinghua University, the staff will make you the online payment draft, and at the same time, an email will be automatically sent out to remind you to pay the application fee via the online application system.

2 . Pay in cash at the Foreign Student Affairs Office (Room 120, Zijing Building 22) on the campus of Tsinghua University.

6. Application Deadline

March 20, 2019

Both the Online Application and a complete set of Application documents should be completed and the package should be received by March 20, 2019.

7. Tuition and Scholarship

Tuition:Program tuition fee for the year 2018-19 is RMB39000/year.

Accidental Injury and Hospitalization Insurance: RMB 600/year for 2018-19.

Please visit Tsinghua International Students and Scholars Center for more details about scholarships: https://is.tsinghua.edu.cn/publish/isscen/index.html

8. Program Website

For more information about the program, please visit the GBJ website at:

http://gbj.tsjc.tsinghua.edu.cn/

Follow us on:

Facebook: https: //www.facebook.com/GlobalBusinessJournalism/

Twitter: https://twitter.com/GBJprogram

Linkedin: https://www.linkedin.com/in/gbj-global-business-journalism-tsinghua-清华-11133657/

Instagram: https://www.instagram.com/gbjprogram/

Read more about the program:

International Center for Journalists website: https://www.icfj.org/our-work/tsinghua-global-business-journalism-program-gbj

Rick Dunham Blog: https://rickdunhamblog.com/category/global-business-journalism/

10.Contact Information:

Ms. Ma Chengcheng (Sarah Ma)

The GBJ Office Room 302, Omnicom Building,

School of Journalism and Communication

Tsinghua University,

Beijing 100084, P. R. China

Tel: +86 10 6279 6842

Fax: +86 10 6277 1410

E-mail: tsjcws@tsinghua.edu.cn


Timeline: Earth’s average temperature since the last Ice Age

I teach my multimedia students in the Global Business Journalism Program the importance of using graphics to tell stories. Timelines are one of the most effective narrative storytelling tools. This is one of the best timelines I’ve ever seen. It’s a history of Earth’s average temperature since the last Ice Age glaciation. Scroll to the end for a surprise. (Well, it’ll be a surprise to some of you.)

Thanks to xkcd for creating this ingenious timeline. It is reproduced under a Creative Commons Attribution-NonCommercial 2.5 License.

earth_temperature_timeline


Gain a global perspective as you improve your journalism skills with the USA Summer Journalism Training Program

This slideshow requires JavaScript.

The Global Business Journalism Program is already one of the most prestigious business journalism master’s degree programs in the world. The partnership between the U.S.-based International Center for Journalists and Tsinghua University has produced more than 400 graduates from China and around the globe who are bringing advanced technological skills and business reporting expertise to news sites around the world.

This summer, GBJ’s co-director, Rick Dunham, a veteran of 29 years in Washington journalism, will launch a new initiative, the USA Summer Journalism Training Program in Washington, designed to train aspiring journalists from around the world in global best practices. The two-week program is scheduled to run from July 24 to August 4. Sessions will be held at the International Center for Journalists and other venues in Washington.

The USA Summer Journalism Training Program includes more than a dozen training sessions and workshops, hands-on reporting exercises, and tours of news organizations, as well as Washington-area sightseeing and special social activities. Guest speakers will include prominent Washington journalists, academics and policymakers.

The program is open to all university students and 2017 graduates. Thanks to a generous contribution from a supporter of the program, Tsinghua School of Journalism and Communication students will receive a $500 scholarship to defray a portion of the program fee. Tsinghua students who also participate in the City University of New York Summer Intensive Program in July will receive a $750 scholarship.

To guarantee personal attention, the program is limited to 25 participants.

Professor Dunham is a former White House correspondent for Business Week magazine, editor of the magazine’s Washington Outlook page, Washington bureau chief of the Houston Chronicle and Hearst Newspapers, creator of the Texas on the Potomac blog, 2005 president of the National Press Club, and creator of RickDunhamBlog.com. He is a visiting professor at Tsinghua University, where he teaches multimedia reporting, data journalism storytelling, English news writing and U.S. media culture.

The deadline for applications is May 31. Click here for the program application.

If you have questions, please contact USA Summer Journalism Training Program at SummerProgramDC@gmail.com. You can reach teaching assistant Li Chengzhang at licz15@mails.tsinghua.edu.cn,  (Note: Tsinghua University is not involved in this program, its curriculum or management.)

Here is additional information on the program, in English and Chinese:

项目时间:2017年7月(注:项目时间与CUNY暑期项目不冲突)

项目时长:两周

地点:美国,华盛顿DC,美国记者俱乐部

结业证书:由美国记者协会(ICFJ)颁发

招收对象:在校大学生

Time:July 24-August 4, 2017 (Note: The timing of this program is designed to encourage students to also participate in the Summer Intensive Program at the City University of New York.)

Period: Two weeks

Place: USA, Washington, D.C., The International Center for Journalists and other locations

Completed certificate: From ICFJ, the leading training organization for journalists around the world

Eligibility: Participants must be university students or 2017 graduates

  • 夏令营项目形式:

业界导师授课、嘉宾讲座、研讨会、参观游览及娱乐活动

  • Program contents: Journalism training sessions and workshops, hands-on reporting exercises, tours of news organizations, Washington-area sightseeing, social activities
  • 课程内容:

多媒体全方位新闻技能培训

包括:采访技巧、如何讲好新闻故事、突发新闻报道、国际新闻报道、多媒体新闻报道、财经新闻写作技巧、华盛顿邮报案例研究、新闻从业者入行需知等版块

  • Journalism training courses

Program contents: Multimedia storytelling, advanced reporting, writing and editing seminars, interview tips, sharpening your business and economic journalism skills, tips for foreign correspondents and data journalism skills training

  • 讲座和研讨会内容:

资深记者分享新闻报道和从业经验,并与行业专家及政府议员探讨全球公共政策问题。

包括:移民问题、贸易问题、能源问题、双边关系、经济与政治相互作用关系等议题。

  • Lectures, sessions and workshops

Program contents: Hear from prominent journalists, academics, think tank representatives and policymakers. Training in journalism skills and policy issues important to a global audience

实践内容:

个人采访作业、小组采访作业

包括:新闻稿件、新闻图片、新闻音频和视频等。同学们通过街头采访的实践机会深入了解和体验美国。

  • Practice:

Individual journalism assignments, group journalism assignments

Program contents: You will work with veteran American journalists to improve your news article writing, news photography, video and audio skills. Students will get to know America and American life better via interviewing local people and policymakers by themselves.

  • 参观游览活动:

(1)参观媒体机构

包括:美国记者俱乐部、美国新闻博物馆、华盛顿邮报报社、彭博新闻社等。

(2)参观历史遗迹

包括:美国国会大厦、林肯纪念堂、杰斐逊纪念堂、马丁·路德·金纪念碑、华盛顿故居、林肯故居、二战纪念碑、朝鲜战争和越南战争纪念碑等。

(注:以上参观游览目的地为可选范围,具体参观游览路线将会视同学们的兴趣而定。负责该项目的美国教授和助教将会带领大家一起出行集体参观游览。)

  • Sightseeing

(1) Media organizations

Planned tours include the National Press Club and the Newseum. Additional visits may include the Washington Post, Bloomberg News and Politico

(2) Historical sites

Visits to selected historical sites including the Lincoln Memorial, the Jefferson Memorial, the Martin Luther King Memorial, the Franklin D. Roosevelt Memorial, the Albert Einstein Statue, the World War II Memorial, the Korean War Memorial and the Vietnam War Memorial.

(Note: Students can select their preferred sightseeing destinations from above options, specific tour routes will depend on the students’ interests. Our professor and teaching assistant will lead the collective tour.)

  • 娱乐活动:

由Rick Dunham教授主持举办“Texas barbecue”野餐会

在美国记者俱乐部举办周五“Taco Night”活动

  • Social activities

Opening “Texas barbecue” cookout hosted by Professor Rick Dunham in Arlington, Virginia

Friday “Taco Night” reception at the National Press Club

Special event with National Press Club Young Members

Happy Hour with Asian American Journalists Association DC Chapter members

  • 师资力量:
  • Possible guest speakers:

Rick Dunham:清华大学全球财经新闻联合主任、美国记者俱乐部培训学院院长、《商业周刊》原驻白宫记者

Alex Nowrasteh: 美国卡托研究所经济学家

Al Weaver:《华盛顿审察者报》驻白宫记者

Cheryl Arvidson:前《达拉斯时代先驱报》总编辑

Cragg Hines:前《休斯顿纪事报》华盛顿分社总编辑、专栏作家

Emily Holden:E&E新闻机构记者

Doris Truong:《华盛顿邮报》记者

Doug Wong:《华盛顿邮报》记者

Gilbert Klein:美国大学新闻教授、前美国记者俱乐部主席

Doug Harbrecht:Kiplinger.com数字媒体总监

Angela Greiling Keane:《政客》编辑

Alan Bjerga:彭博新闻社农业报道记者、乔治城大学新闻教授

Jonathan Salant: 北新泽西州报纸驻华盛顿记者

Maria Recio: Washington journalist and former correspondent for Business Week, Knight Ridder Newspapers and McClatchy Newspapers

Mark Hamrick: Bankrate.com Washington bureau chief and former National Press Club president

Emily Wilkins: Education reporter, Roll Call

 

  • 费用:

项目费:1500美元

住宿费:600-750美元(由项目方提供统一住宿)

  • Estimated costs:

Fees   $1,500*

Housing (estimated, double occupancy)  $600-$750

Note: Global Business Journalism students and other Tsinghua School of Journalism and Communication students are eligible for a scholarship to cover $500 of the costs, making their final fee $1,000.

Note: GBJ and other TSJC students who also enroll in the City University of New York Summer Intensive program are eligible for a scholarship to cover $750 of their costs, making their final fee $750.

Note: Visa fee, transportation, travel, meals, insurance are not included.

Note: Housing will be available from Sunday, July 23, to Saturday, August 5.

A completed application does not guarantee acceptance. To guarantee personal attention, the program will have a maximum of 25 participants. Admission is at the discretion of program organizers.

>>> Application form for the USA Summer Journalism Training Program

>>> Questions? Contact the USA Summer Journalism Training Program by email

>>> More information on CUNY Summer Intensive program

>>> Learn more about the Global Business Journalism Program at Tsinghua University

 


A Pulitzer-winning couple tells GBJ students what it’s like to cover a mass shooting in real time

20170301_potts-tsinghuagbj5

Mark Potts speaks about the L.A. Times’ video editing process for coverage of the San Bernardino shootings at the Tsinghua School of Journalism and Communication. (Photo by Alexis See Tho)

By Alexis See Tho

“It was an organized chaos,” recalled Mark Potts, a video editor at the Los Angeles Times, describing the scene in the newsroom when photographs, videos and Twitter posts poured in from the San Bernardino shootings two years ago.

Potts and his wife Hailey Branson-Potts, who is also a journalist for the L.A. Times shared the drama of covering a breaking news story of global significance with Tsinghua University’s multimedia reporting class. Branson-Potts and Potts were part of the Times team that received the 2016 Pulitzer Prize, the top award in American journalism, for breaking news reporting.

“In the back of your head, you’re thinking, this is what I went to school for. You train and work your whole life so when you get into these situations, you don’t mess it up,” Potts added.

The prize-winning young journalists spoke to Global Business Journalism Program students in Professor Rick Dunham’s Multimedia Business Reporting course on March 1. Branson-Potts worked for Professor Dunham as an intern in the Washington bureau of the Houston Chronicle, where she covered the 2009 inauguration of President Barack Obama, among other national stories.

20170301_potts-tsinghuagbj1

Professor Dunham uses the coverage of the San Bernardino shootings as a “best practices” case study for using social media in reporting. (Photo by Alexis See Tho)

The December 2015 shootings in San Bernardino, California, made international headlines when 14 people were killed an American man and his Pakistan-born wife. U.S. President Donald Trump has cited the shooting as a reason why he is seeking to restrict immigration to the United States.

Branson-Potts did live reporting on Twitter from the shooting scene, talking to the police and interviewing victims’ family members. And for days she stayed put in San Bernardino to get more information on the ground. It’s important to always be ready for moments like that she said.

“I have a ‘go-bag’ in my car,” Branson-Potts added, where she keeps a pair of jeans, comfortable shoes, make-up and supplies for at least a day.

But there are some areas that cannot be prepared ahead of time and only real-life experiences can be the teacher. Branson-Potts was answering a student’s questions whether news organizations train journalists on how to face situations such as the shooting.

“There’s no psychological training in newsrooms,” said Branson-Potts, who have worked and interned at news organizations such as the New York Times, Chicago Tribune and the
Houston Chronicle.

20170301_potts-tsinghuagbj3

Hailey Branson-Potts explains to the class her first few live tweets from the scene of the San Bernardino shootings. (Photo by Alexis See Tho)

She added that although her editor did ask how she was coping when she was on the ground in San Bernardino for days, the answer would always be “I’m fine.”

“You don’t want to be pulled out of the story,” Branson-Potts said.

Although she has worked for big names in America’s newspaper industry, Branson-Potts’ first taste of the world of journalism came when she was 15 when she worked on the printing press for her hometown newspaper, the Perry Daily Journal, one of Oklahoma’s smallest daily newspapers.

“They only printed 2,000 copies everyday, but it was real experience (for me),” Branson-Potts said. She advised students to find as many opportunities as they could to work in newsrooms.

“When we hire young people at our paper, we don’t care what grades they made at school, we don’t care what classes they took. We care about their resumés and the stories they produced as an intern,” she said.

For shooting and editing videos, Mark Potts’ greatest education came from watching bad movies during his student days while working at a movie theatre.

He added that a journalist’s work attitude is of utmost importance. “I approach things like there’s nothing below me,” he said, “I’ve done videos for subjects that secretly…I don’t want to cover. But I go in there and say, ‘I’m going to make a really good video. I’m going to cover this like I’ve covered the inauguration and a protest.’”

For both of them, they repeat the mantra: There’s no story that you’re too good for.

20170301_potts-tsinghuagbj4

The Hailey and Mark Show (Photo by Alexis See Tho)


Photo gallery: A new semester begins for Global Business Journalism students

A new beginning. There’s nothing like the first day of class each semester. Meeting smart young students who are eager to learn. My 35 years as a reporter were exciting and eventful, but my time in the classroom is personally rewarding in a very different way.

My Global Business Journalism Program has trained students from China and 58 other nations of the world, from the U.S. to Vietnam, Russia to Ukraine, Zimbabwe to Great Britain, Israel to Iran, South Africa to South Korea. It is an exciting incubator for the next generation of journalism leaders around the globe.

Tuesday was the first class in my spring semester course, “Multimedia Business Reporting.” Thanks to Weiyue Cynthia Chen, one of the best students I’ve ever taught, for creating this photo gallery of the Global Business Journalism Program in action. (And congrats to Cynthia for getting accepted to Michigan State for her Ph.D. studies!)

This slideshow requires JavaScript.

For more information, check out the International Center for Journalists’ web link. The deadline for 2016-2017 applications has been extended until March 20. Scholarship deadline is March 10. You can contact me directly if you have any questions.


How cropping photos can change the editorial content of a photograph

Screenshot 2015-12-20 10.09.47

Marital bliss: This photograph from Donald Trump’s latest wedding is fraught with political overtones.

Photography captures reality.

Or does it?

Yes, a high-quality photograph that follows my 25 rules of photo composition can be a major asset for your multimedia journalism report.

But a photograph is not necessarily objective reality. Why?

Cropping.

As you edit the photograph, you are making editorial decisions: What part of the photo is most important or newsworthy? (That is different than editing decisions based on attractiveness.)

Here are two examples: One benign, one politically charged.

I took the first photo in my final day on the White House beat, Sept. 2, 2013. It shows House Democratic leader Nancy Pelosi speaking to a group of reporters outside the West Wing entrance (also known as “the Stakeout”). The second photo is a wedding snapshot featuring Bill and Hillary Clinton at Donald Trump’s most recent wedding.

Screenshot 2015-12-20 10.35.54

Nancy Pelosi at the Stakeout. The viewer’s eye focuses on the media scrum.

Screenshot 2015-12-20 10.36.14

The edited photo focuses on Nancy Pelosi.

Screenshot 2015-12-20 10.09.47

The original image: The Trumps and Clintons are all smiles at Donald Trump’s latest wedding.

Screenshot 2015-12-20 10.09.47 - Version 2

Edited photo #1: That was then, this is war: Hillary and Donald look happy together. That’s not the way they’re acting in the heat of the presidential race.

Screenshot 2015-12-20 10.09.47 - Version 3

Edited photo #2: Editing out the Trumps, this could be any of the tens of thousands of Clinton family photos taken over the decades.

Screenshot 2015-12-20 10.09.47 - Version 4

Edited photo #3: Editing out the spouses, this version looks like Bill Clinton is enjoying his time with Mrs. Trump. It emphasizes their left hands meeting along her waist.

The Trump-Clinton wedding photo is fraught with political overtones. Some of Trump’s 2016 Republican presidential campaign rivals would like to remind voters of his bipartisan past and his longtime coziness with the Clintons. The unedited photo is incontrovertible evidence that the two families were close enough that they were all smiles together in the not-so-distant past.

By focusing on Donald and Hillary, the photo editor chooses to highlight the 2016 rivalry, without the spouses. It’s Hillary vs. Donald. All smiles then. All insults now.

By editing out the Trumps, this is an unexceptional photo of Bill and Hillary Clinton smiling for the cameras. Little news value.

By editing out Donald and Hillary, the photo focuses on Bill Clinton with his arm around an attractive woman. Her left hand touches his, prompting the viewer to reach her/his own conclusion about the body chemistry.

The takeaway lesson: When you are editing photos for content, think about how your cropping decisions change the meaning of the image in the eyes of your audience. Are you sending the message you want to send? Are you fairly reflecting reality? Are you being fair to the subjects in the photo?

If you are a professional photo editor, the answer to all of the questions should be yes.


Global Business Journalism students are improving the quality of journalism in China and around the world

A talented group of global journalists, including the first graduates from Nepal, Jamaica and Ukraine.

A talented group of global journalists, including the first graduates from Nepal, Jamaica and Ukraine.

I am so excited about the opportunities I have had in China to work with journalism students — both international and Chinese — and professional journalists to improve the caliber of reporting and writing in China, and to prepare us all for the Brave New World of journalism in the Digital Age. Here is a transcript of my speech at the July 10 commencement of the Tsinghua School of Journalism and Communication Global Business Journalism Program.

Speaking to the 2015 graduating class of the Global Business Journalism Program at Tsinghua University.

Speaking to the 2015 graduating class of the Global Business Journalism Program at Tsinghua University.

I am honored, on behalf of the faculty of the Global Business Journalism Program, to congratulate you on your successful completion of graduate studies at the Tsinghua School of Journalism and Communication graduation.

It indeed has been an adventure – a voyage of discovery – for all of us. You represent the best of China and the best of the world.

Over the past eight years, students from more than 50 countries have studied together, worked together, gotten to know each other here in the Global Business Journalism Program at Tsinghua University. Ours is a vibrant tapestry of cultures and ideas. You have been exposed to new perspectives, whether they are from the minds of brilliant Chinese professors or veteran international journalists who have plied their trade at the highest levels in the United States and around the world. All of us have gained a better understanding of the rapidly changing world we are inheriting, the rise of China and the rapid transformation of its economy, the complicated dynamics of our interdependent global business world, the rapid transformation of our own world of journalism and the imperative to learn new multimedia and data skills to compete in the emerging journalism marketplace. You have been tested with rigor. You have passed the test. I am so proud of you.

Eight years ago, the Global Business Journalism Master’s Degree Program was just a dream, an idea conceived by some exceptionally creative souls at Tsinghua University in Beijing and at the International Center for Journalists in Washington. In just a few years, it has gained tremendous respect throughout China and around the world, attracting renowned international scholars and Pulitzer Prize winning journalists to work with our students and share their wisdom and their skills.

From the beginning, the GBJ program has been nurtured by the invaluable and incalculable support of Bloomberg News, with its unprecedented gift of ten of its priceless terminals, a series of guest lecturers and events, and a wonderful faculty member named Lee Miller.

One of Tsinghua's finest, Zhang Sihan, is heading to Columbia University to pursue a dual master's program in journalism and public policy.

One of Tsinghua’s finest, Zhang Sihan, is heading to Columbia University to pursue a dual master’s program in journalism and public policy.

And special thanks to my partner in the program, Dr. Hang Min, for her support, her wisdom and her guidance in making the GBJ program an invaluable resource for global journalism. Under her leadership, we have offered some of the most advanced classes in communication theory, as well as practical, advanced skills that will help our graduates succeed in their chosen field of endeavor, whether that be global business journalism, business, journalism, or something else somewhere on this globe.

By setting exacting standards and requiring rigorous coursework, the GBJ Program has helped to improve business journalism in China by training a new generation of highly qualified journalists specializing in economics and business. Our Chinese graduates now work at some of the most important media outlets in China, such as China Daily, Xinhua News Service, CCTV, and Radio Beijing, as well as at important international media outlets such as Bloomberg News.

That is a testament to the quality of our alumni. It also is a testament to the iron will of friends in the Tsinghua School of Journalism and Communication who have exhibited an unwavering commitment to our success and our continuing growth. Dr. Shi Anbin has been a champion of our cause and a special mentor to me as a newly minted college professor. Thanks, Dean Shi, for everything you have done to make GBJ what it is today, and thanks to Dr. Jin Jianbin and other school officials for their support.

Of course, as all of us know in business journalism, you can’t have an entrepreneurial venture without some venture capital. I would like to thank our founding sponsor, Bank of America, for its steadfast commitment to the program since 2007.

I would like to close by quoting from my favorite philosopher, who happens to be my grandfather, Barrows Dunham. Despite a turbulent professional career that included an unwelcome appearance before the U.S. House Un-American Activities Committee and a spot on the American blacklist during the Red Scare Era of the 1950s, my grandfather, a distinguished philosophy professor and internationally acclaimed author, never lost his sense of patriotism or optimism.

“Even now,” he once wrote, “we ourselves are determining the future, not by knowing what it will be, but by conceiving what it can be.”

None of us know what the future will hold. But with the knowledge we have gained at Tsinghua, the support of our families – and, yes, the Global Business Journalism family – we can conceive that better future.

Congratulations to the Tsinghua Global Business Journalism graduating class. Good luck to all of you. Thank you.


Pulitzer Prize winner Ken Herman encourages Tsinghua journalism students to ‘try different things’

Ken Herman (center) talks to Global Business Journalism Program students, flanked by Rick Dunham (left) and Sharon Jayson (right).

Ken Herman (center) talks to Global Business Journalism Program students, flanked by Rick Dunham (left) and Sharon Jayson (right).

Pulitzer Prize-winning journalist Ken Herman encouraged students in Tsinghua University’s Global Business Journalism Program to experiment with the many new technological tools available to today’s reporters.

“Try different things,” Herman, a columnist at the Austin American-Statesman in Texas, said in a lecture on May 12. “Don’t be afraid to fail. Keep trying and you’ll get better.”

Herman and his wife Sharon Jayson, a longtime reporter for USA Today, spoke to Professor Rick Dunham’s Data Journalism and Multimedia Business Reporting classes at the Tsinghua School of Journalism and Communication. They told the stories of their award-winning journalism careers and advised students to master traditional news writing, audio, video and social media.

Jayson’s three-decade career has included stints as a television news reporter and anchor, a radio station reporter, a radio network Austin bureau chief and a newspaper journalist in Washington and Austin.

“I love journalism,” she said. “I’m glad to go to work every single day.”

Herman, who covered George W. Bush both during his days as governor of Texas and president of the United States, won the Pulitzer Prize for Public Service in 1977 for a series of stories in the Lufkin (Texas) News investigating the death of a young recruit in the U.S. military. The series led to congressional hearings and changes in American military recruiting practices. For the past six years, he has written a newspaper column that sometimes covers serious policy topics and often uses humor to make his points.

“I feel it is important to tell people what is going on in their government – or just entertain them,” he said.

Herman was one of the first print reporters to supplement his reports with multimedia elements such as video and audio. He said that some of his early efforts at video journalism were “pretty bad.”

“Make mistakes,” he said. “I certainly did. But you’ll learn how to do it and you’ll get better.”

Jayson, who specialized in coverage of younger Americans and human relationships during her decade at USA Today, said she knew she wanted to be a reporter from the age of 12, when she worked on a newspaper at her school. She encouraged the students to follow their passion in life, like she did, even if it does not lead to material wealth.

“Don’t just accept something because you think you’re going to get rich,” she said.

Ken and Sharon in Tian'anmen Square, with the Forbidden City in the background.

Ken and Sharon in Tian’anmen Square, with the Forbidden City in the background.


Ten tips to improve your news photography from a two-time Pulitzer Prize winner

Larry Price spoke to Global Business Journalism Program students on April 21. (Photo by Gaelle Patricia Chekma)

Larry Price spoke to Global Business Journalism Program students on April 21. (Photo by Gaelle Patricia Chekma)

Every year, the Pulitzer Prizes celebrate some of the world’s best journalism. Just hours after the 2015 Pulitzer winners were announced, my Global Business Journalism Program was fortunate to play host to a two-time recipient of the Pulitzer Prize for photography. Larry C. Price, a University of Texas graduate who won the Pulitzer while working for the Fort Worth Star-Telegram and the Philadelphia Inquirer, dazzled my Multimedia Reporting and Data Journalism students with tales from his latest project, a multi-year investigation into the use of child labor in gold mining. His work — entitled “Tarnished” — was published in eBook form by the Pulitzer Center for Crisis Reporting.

Here are ten tips I culled from Larry’s lectures and the subsequent Q-and-A period. They are not a definitive list of “ten top tips.” They are just a collection of tips that I hope will be useful as you attempt to improve your photographic skills.

One of the many vivid photos from “Tarnished.” This is from Larry Price’s trip to a gold mining area of Burkina Faso.

1. Always remember that you’re a storyteller.

Whatever publishing platform you’re on, and whatever visual medium you’re using, journalism is always about one thing. “It’s all about the stories,” Larry says. “Stories are as old as language. They’re everywhere. And journalism tells them.”

2. Look for something new — or a new take on an old image.

“Find something that hasn’t been done,” Larry says. “Or find a different spin on it.”

He says colleagues have sometimes discouraged him from shooting certain images, saying, “it’s been done.”

“My response is, ‘I haven’t done it,'” he says. “If somebody’s told the story, tell it differently.”

His example: a recent trip to Paris and a photo shoot at the Eiffel Tower.

The eBook “Tarnished” is available online from the Pulitzer Center for Crisis Reporting.

3. Get up early. Stay late.

Larry doesn’t use artificial lighting. As a result, he is looking for the best natural light available. “If you want your multimedia productions to look good, shoot them early in the morning or a few minutes before sunset,” he says.

That means long days of work and short nights of sleep.

4. Get close.

Every photographer has her or his own signature. For Larry, it’s close-ups. “I love tight facial portraits,” he said. “Force yourself to get close.”

Another favorite subject for his close-ups: “Hands and feet. That’s what it’s all about.”

5. Get personal.

To make a subject comfortable with you — especially if you are going to shove your camera into their face — is to develop a personal relationship with them. “I spend a lot of time getting rapport established before I take out a camera,” Larry says. “I develop that rapport so it doesn’t get uncomfortable to your subject.”

Of course, you can’t always do this when news is breaking, but it can help improve your image if you have a bit of time to prepare.

6. Keep shooting.

“When I’m in the field, it’s constant activity,” Larry says. “Digital allows you to shoot, review, delete a lot.” Don’t let your guard down when you’re on duty: You never know when the next great photo opportunity might come. “You can’t ever relax,” he says. “It’s a never-ending cycle of feeling guilty.”

On his most recent trip to Burkina Faso, Larry returned with 37,000 frames. “I always have a lot of failures,” he notes. “I shoot a lot of pictures.”

7. Minimize your vertical shots.

Horizontal photographs work best on digital platforms, whether that’s a mobile device or a computer. And if you’re taking video, make sure it’s horizontal. “Never shoot vertical video,” warns Larry. “It’s useless. Half your space is wasted.” He rarely takes vertical stills, except for portraits. But he likes the square format popularized by Instagram. “Square is a very good portrait format — a little more artsy,” he says.

8. Stay natural.

Great photographers don’t cheat with editing programs that alter reality. “I don’t do a lot of Photoshop with my pictures,” he said. “I don’t exaggerate the colors or anything.”

9. Take good notes.

You need to have the spelling of names, correct ages and the locations of cities or villages. Larry always uses two notebooks. He also records the GPS coordinates of everything.

10. One old-fashioned photo composition rule.

“Don’t ever put people in the middle of the frame,” he says.

Matt Haldane has a front row seat for Larry Price's lecture at Tsinghua.

Matt Haldane has a front row seat for Larry Price’s lecture at Tsinghua.


Why you should join the Global Business Journalism Program at Tsinghua — or recommend it to a friend

Our 2014 graduating class

Our 2014 graduating class

To all of my journalism friends around the world: I invite you to spread the good word about the good work we are doing here at Tsinghua. We’re looking to recruit an exceptional class of graduate students for the upcoming school year and to prove to any skeptics that you can have a world-class journalism program in China. Here’s the pitch. Feel free to share. Comments and questions are welcome.

Are you interested in becoming an expert on the world’s fastest-growing economy?

Do you want to study Asia Pacific business development and report that to the world?

Do you want to have an amazing educational and personal experience in a dynamic country?

Do you want to learn how to share your stories with audiences via print, audio, video and digital media?

 

Please join in us in the Global Business Journalism Master’s Degree Program at Tsinghua University in China!

 

2015 Enrollment Instructions

for M.A. in Global Business Journalism

at the School of Journalism and Communication, Tsinghua University, Beijing, China

 

  1. Introduction

With China playing a central role in the global economy, there is a soaring demand for trained professionals who can understand the exciting, complicated development of the world’s fastest-growing economy – and can explain it – clearly and in depth — to audiences in China and around the world.

 

Co-Director Hang Man with GBJ student

Co-Director Dr. Hang Min with GBJ student

Tsinghua University Master of Arts degree in Global Business Journalism is designed to meet that growing need. The program offers international students the opportunity to master the fine points of business, finance and economics in China. All courses are taught in English — the international language of business — by internationally renowned scholars and accomplished journalists with extensive global experience. The program’s facilities rival those of other leading journalism schools worldwide. The news lab has the largest number of Bloomberg terminals of any college in the world.

 

Business journalism is one of the fastest growing areas of employment opportunities in the industry today. News audiences are eager to learn about the world of business, while media departments expect PR professionals to understand and analyze the complexities of business issues.

 

Tsinghua’s Master of Global Business Journalism Program is designed to offer you the opportunity to meet these growing needs and, at the same time, master the fine points of economics, finance and business in China and the world. We welcome you to join in us!

 

The first English-language graduate business journalism program on the Chinese mainland, created in partnership with the International Center for Journalists, it has sent 171 graduates to news outlets in China and globally over its first seven years.

 

Launched in 2007, the GBJ program has already been recognized by students and recruiters alike as a world-class program. Academe, the world’s leading journal on higher education, featured a cluster of articles on the program in February 2008. Only the most talented applicants from around the world are accepted, and the student body is culturally and professionally diverse. The full-time program spans two years of intense, fast-paced, rewarding study. Those who complete it successfully emerge with valuable connections, a rich array of opportunities and the business and journalism skills to capitalize on them. It is a two-year experience that will last a lifetime.

Professor Dunham in the classroom at Tsinghua. (Photo by Zhang Sihan)

Professor Dunham in the classroom at Tsinghua. (Photo by Zhang Sihan)

 

The program aims to bring business journalism in China in line with top international reporting standards. The Tsinghua School of Journalism and Communication has a long history of cooperation with major international media and financial-information organizations, and visiting scholars have come from outlets such as Bloomberg, Reuters, Business Week, The New York Times, Financial Times, The Washington Post and CNN.

 

GBJ offers an array of specialized courses that are at the forefront of global business journalism. Students can learn about international accounting standards, multimedia journalism, data mining, complex financial derivatives, journalism ethics, advanced feature writing techniques and the management of media organizations – knowledge that is transferable to other economies and other professions. At the same time, they gain a deeper knowledge of the Chinese language and economy.

 

The GBJ program benefits from other academic resources on the Tsinghua campus, including its prestigious School of Economics and Management, as well many Chinese and global media and technology companies in Beijing. Internships, field trips and recruiter visits are integral parts of the program.

 

GBJ students have opportunities to attend conferences on new media, economic development and other business topics. They benefit from meetings and discussions with guest speakers, including top editors and reporters from leading Chinese and Western news outlets and international business executives. The GBJ has a growing network of smart, sophisticated reporters, editors and public relations professionals who can enhance the world’s understanding of economic and corporate developments in China and globally.

 

  1. Program Courses

 

Basic Courses
Introduction to Mass Communications and Society in Contemporary China
Chinese Language
Intercultural communication
Media Research Methods

 

Core Courses
English Financial News Reporting and Writing
Multimedia Business Reporting
Global Business Journalism (advanced)
Economics and Accounting Basics for Journalists
Business Data Mining and Analysis

 

Elective Courses
Corporate Communication
Opinion and News Commentary
Hot topics in the Global Economy
Feature Writing
Corporate Strategies, Case Studies of Chinese and Global Companies
Personal Finance Reporting
Media Management
Workshop on Film and TV Production
Theory and Practice of Public Diplomacy
Data Journalism
Public Relations: An Introduction
Public Speaking

 

Other Requirements
Pro-Seminar for Master Candidates in Global Business Journalism
Literature Review and Thesis Proposal
Academic Activities
Internship

 

  1. Qualification of Applicants

Applicants should have a Bachelor’s degree in related fields and certificate for English proficiency.

 

  1. Application Documents

1)       The completed Foreigner’s Application Form for Admission to Graduate Programs of Tsinghua University with a 2-inch recent photo, signed by the applicant;

2)    Statement of Purpose and resume;

3)    The original or the notarial degree certificate or proof of education at an academic institution (you need to submit an original or notarial degree certificate after it was awarded) and an academic transcript. The degree certificate and academic transcript must be officially sealed.

4)      Two academic recommendation letters from scholars of associate professorship or higher. They must show referee’s phone number and email address on the letter.

5)      For non-English speaking students, please provide English level certificates. e.g. TOEFL, IELTS, etc.

6)      A copy of your passport page with personal information (personal and ordinary passport);

7)      The completed Application Form for Tsinghua University Scholarship (if applicable, original);

8)       A non-refundable application fee of RMB600.

The certificates provided should be the original documents in Chinese or in English, otherwise notarial translations in Chinese or English are required. None of the above application documents will be returned.

 

Some of the best students from China and around the world.

Some of the best students from China and around the world.

  1. Application Procedure

Step 1: Online Application

Complete Online Application on the website of the Foreign Student Affairs Office, Tsinghua University

(http://www.is.tsinghua.edu.cn/EN/online-application/instruction.html). Print and sign the Application Form produced by the system after the application status changes to “verified.”  

 

Step 2: Documents Submission

Submit the application documents listed above to the address indicated below by post mail or in person.

 

Step 3Application Fee Payment

There are two ways to pay application fee:

1 . Pay online using a credit card;

After your online application form is verified or the materials are received by Tsinghua University, the staff will make you the online payment draft, and at the same time, an email will be automatically sent out to remind you to pay the application fee via the online application system.

2 . Pay in cash at the Foreign Student Affairs Office (Room 120, Zijing Building 22) on the campus of Tsinghua University.

 

  1. Application Deadline

November 1, 2014 — March 20, 2015

Both the Online Application and a complete set of Application documents should be completed and the package should be received by March 20, 2015.

 

  1. Tuition and Scholarship

Tuition:Program tuition fee is RMB39000/year.

Accidental Injury and Hospitalization Insurance: RMB 600/year.

 

Please visit http://is.tsinghua.edu.cn  for more information about scholarships.

 

  1. Program Website

For more information about the program, please visit the GBJ website at:

http://gbj.tsjc.tsinghua.edu.cn/publish/jcgbj/index.html

 

  1. Application Website:

For an application, please visit the Application Website at:

http://www.is.tsinghua.edu.cn/EN/online-application/instruction.html

We regularly host international scholars, lecturers from global businesses and exchange students.

We regularly host international scholars, lecturers from global businesses and exchange students.

 

10Contact Information:

Ms. Olivia Xiaoyu Zhou

Room 302, Omnicom Building,

School of Journalism and Communication

Tsinghua University,

Beijing 100084, P. R. China

Tel: +86 10 6279 6842

Fax: +86 10 6277 1410

E-mail: tsjcws@tsinghua.edu.cn