Bloomberg Editor John Liu tells GBJ commencement that quality journalism, technological advances offer optimism to battered media industryPosted: July 9, 2018
Rapid advances in Artificial Intelligence technology give journalists “great reason to be optimistic about the future” of an industry that has struggled with declining audiences and revenues for the past decade, John Liu, Bloomberg News Executive Editor for Greater China, told 2018 Global Business Journalism Program graduates at the annual commencement ceremony on June 5.
Innovative media outlets such as Bloomberg News and The New York Times have harnessed the power of AI to improve the quality of their data analysis and to increase audience engagement by offering digital news stories of particular interest to each news consumer.
“Things are starting to get better know, because people are discovering that consumers are willing to pay for good content,” Liu said in an address at the Tsinghua School of Journalism and Communication. “The next big step, we believe, is AI telling you what you want to read, what you want to watch, before you know it’s there, even translating it into the language you want to read,” he said.
Sixteen international students were awarded master’s degrees in Global Business Journalism in a 90-minute ceremony, while 19 Chinese students received master’s certificates in addition to their master’s degrees from the Tsinghua School of Journalism and Communication.
Students from 65 nations and regions have participated in the Global Business Journalism Program since its creation in 2007. This year, Icigumije Brice became the first GBJ graduate from the African nation of Burundi.
Dr. Hang Min, GBJ Co-Director and TSJC Associate Dean for International Affairs, said that at a time of “dramatic change in China and beyond” that it is important for young journalists to have “multiple perspectives” and to offer “constructive solutions and not just destructive criticisms.”
“Stay open,” she urged the graduates. “Never close any window of opportunity and never say no to something because it’s not your planned path.”
GBJ Co-Director Rick Dunham told the students and their families that the media industry needs to do more to boost the careers of women.
“In the GBJ program, about three-fourths of our students are women, and with rare exceptions, women are the top performers in our program. Yet many of these high achievers may face obstacles in the job market. Women suffer discrimination, overt and hidden, in hiring, promotion and pay,” he said. “We must overcome these insidious forms of male discrimination. In the words of the American civil rights anthem of the 1960s, ‘we shall overcome, some day.’”
Professor Dunham noted that TSJC “is leading the way in empowering women,” and Liu noted that five of the six GBJ grads hired by Bloomberg have been women.
“Not only is advancing women in the workplace the right thing to do, it is also good business,” he said.
Top GBJ students also offered their perspectives on the program. Speaking for the Chinese graduates, Zhu Yuxuan, hailed GBJ as “a great program for us to develop a global vision … while we are gaining professional knowledge.” International student Zhu Yuxuan, of Japan said GBJ “has allowed me to broaden my horizons and meet friends from all over the world.”
“Every day, we met talented and outstanding students from all over the world, and had the chance to interact with local Chinese students,” she said. “All of us played together, learned together, and progressed together over these two years, and I’m sure every one of us emerged as a better person than we were two years ago.”
Sarah Talaat of the United States, chosen as the GBJ speaker at the TSJC ceremony later in the day, said GBJ students were not only taught practical journalism skills, but also “how to pursue a career grounded in truth and patience, brought about by hard work and dedication, and held to the highest standards of our chosen fields.” She predicted that the program’s sponsors “will see a return on your investments in the shape of better journalism and communication for the benefit of the world.”
Speaking for GBJ graduates was Grace Shao of Canada from the Class of 2015, who worked at CGTN for two years and is returning to academia this fall to study data journalism at Columbia University in New York. Shao, who covered top global economic issues and developments in Korea during her time at CGTN, urged graduates to “undersell yourself” and take care of their health.
“This industry isn’t for the meek,” she said. We have to be on our toes at all times; you have to have writing skills, multimedia skills, analytical skills, people skills, presentation skills, and so on, I can’t think of a job that demands a more well-rounded candidate. Believe in your talents and all that you’ve learned here from your Tsinghua professors!”
Top TSJC officials taking part in the ceremony included Executive Dean Chen Changfeng, Administrative Dean Hu Yu and Administrative Dean of Research Shi Anbin. Professor Zeng Fanxu was honored as top academic supervisor. Graduating students Li Chengzhang, Shi Lin, Quan Yue, Yuki Nakajima and Linda Lew received special awards for their contribution to the GBJ program.
Here is the complete text of my commencement address to the Global Business Journalism graduation ceremony at Tsinghua University on July 5, 2018.
大家好。Добрый день. Welcome.
I am honored, on behalf of the International Center for Journalists and the international faculty of the Global Business Journalism Program, to congratulate all of you on your successful completion of your studies.
This special group includes some of the best young journalists in China, along with a diverse mixture of nations: Japan, Russia, Australia, Malaysia, Singapore, Thailand, Korea, Pakistan, Burundi, Azerbaijan, New Zealand, and the United States. Some of you already have made a mark on the world of business journalism during your Tsinghua years. I have great confidence that even more of you will have an impact in the years to come.
Since 2007, the Global Business Journalism program has improved the quality of journalism – and public understanding of business and economic issues – in China and around the world. You have benefited from cross-cultural learning, practical journalism training, and a varied curriculum featuring both Chinese and international professors at one of the world’s great universities.
In the GBJ program, about three-fourths of our students are women, and with rare exceptions, women are the top performers in our program. Yet many of these high achievers may face obstacles in the job market. Women suffer discrimination, overt and hidden, in hiring, promotion and pay. In many countries, it is acceptable to deny jobs or promotions to women because the employer fears they will become wives and mothers, and will not be as committed to their day jobs as men.
Subtle forms of discrimination continue to subvert women’s empowerment even in so-called progressive countries. A recent study of Twitter use by American political reporters found that of the 25 reporters who received the most social media replies from male political reporters in the United States, zero were women. And whose posts did male reporters share? Only three of the 25 most frequently shared reporters were women. It’s no surprise that the vast majority of “experts” quoted by male reporters tend to be male. It’s time for change.
Joyce Barnathan, president of the International Center for Journalists, was one of 10 prominent media leaders who last month proposed 14 steps to combat industry sexism. “It’s time to stop talking about the need for equality and start actively reforming the industry,” Joyce and the other leaders wrote.
We must overcome these insidious forms of male discrimination. In the words of the American civil rights anthem of the 1960s, “we shall overcome, some day.”
But a feminist author, Betty Millard, was unimpressed by the title, “Man Against Myth,” and produced her own tract in response: “Woman Against Myth.” She decried the cultural and religious customs cited to subjugate women around the world.
As Millard noted, Confucius wrote many centuries ago: “It is a law of nature that women should be kept under the control of men and not allowed any will of their own.” Confucius, without doubt, was a great man. But he was not always right.
Sadly, Millard’s analysis is still relevant today. A GBJ student, in his thesis this year, argued that Islamic feminists believe that “women’s struggle for equality with men is doomed to fail, as women are placed in ‘unnatural settings’ where they are denigrated and burdened with paid work on top of domestic labor.”
I believe in academic freedom, but I do not agree with the sentiments expressed in this quotation.
Fortunately, the Tsinghua School of Journalism and Communication is leading the way in empowering women. Our executive dean, Dr. Chen Changfeng, is a brilliant scholar and inspirational leader. Our associate dean for international affairs, my friend and GBJ co-director Dr. Hang Min, has earned a global reputation for media management and cross-cultural partnerships. Doctors Fan Hong and Dai Jia are popular GBJ professors, and Li Laoshi, Rose Li, is our indispensable international administrator. And more than half of the keynote speakers at our annual Tsinghua Business Journalism Forums have been women.
You see, women can achieve, if given the opportunity and freed of institutional and societal constraints. I hope that all of you in the graduating class of 2018 take inspiration from the accomplishments of your professors and your peers. It is sometimes harder for women to succeed in journalism. That’s the reality. Men still run most news organizations, and men make most of the hiring decisions. But through persistence and sheer excellence, women are gaining ground. I hope to live long enough to see some of you lead the journalistic, economic and even political worlds of the 21st century.
I close by quoting my favorite philosopher, my grandfather, Barrows Dunham. During a lecture in Massachusetts, he expressed optimism about the battle for social progress. “Even now,” he said, “we ourselves are determining the future, not by knowing what it will be, but by conceiving of what it can be.”
I look forward to you determining the future and changing our world. I will cherish your future achievements, unfettered by ancient superstitions and prejudices. Please stay in touch.
谢谢, 大家。Большое спасибо. Thank you.
Come join us! Global Business Journalism students offer tips on navigating the Tsinghua application processPosted: January 10, 2018
Come join us!
Global Business Journalism Program student journalist Botlhe Dikobe of Botswana produced this engaging video to celebrate the completion of her first semester in the Global Business Journalism Program. It has tips from current students on how to apply for our English-language master’s program at Tsinghua University, and what’s in store for you if you’re accepted.
Remember, our program is a partnership between the International Center for Journalists, the pre-eminent journalism training organization in the world, Bloomberg News, the most respected source of business news and data, and Tsinghua University, China’s top university.
Please share this with your family and friends as we build our community and seek more great applicants for the 2018-19 academic year. The deadline for early admission applications is January 15. The final deadline is March 1. An earlier application improves your chances of receiving a scholarship.
For more information on the program: https://rickdunhamblog.com/2017/11/20/apply-now-for-the-global-business-journalism-program-tsinghua-university/
Video: Why the GBJ program is a great choice for a master’s program: https://rickdunhamblog.com/2017/01/18/video-why-the-global-business-journalism-program-at-tsinghua-is-a-great-choice-for-graduate-school/comment-page-1/#comment-2301
Apply here: http://gradadmission.tsinghua.edu.cn
The Global Business Journalism master’s program at Tsinghua University is made up of a diverse group of students from around the world. Students from more than 60 nations have learned from GBJ’s experienced international journalists and eminent Chinese scholars over the past decade.
GBJ student Narantungalag Enkhtur, a former Bloomberg TV Mongolia reporter, produced a video that allows you to meet current students from Africa, Europe, Asia, Australia and America and hear them explain what that they are learning in this world-class program at China’s top university.
GBJ was created in 2007 by Tsinghua and the International Center for Journalists, a Washington-based nonprofit organization that is committed to journalism excellence and training around the world. Bloomberg News is the program’s chief sponsor.
The first round of applications for September 2018 admission is open until January 15, 2018. The second round of applications runs from January 16, 2018 to March 1, 2018. An earlier application improves your chances of receiving a scholarship.
For more information on the program: https://rickdunhamblog.com/2017/11/20/apply-now-for-the-global-business-journalism-program-tsinghua-university/
Apply here: http://gradadmission.tsinghua.edu.cn
I teach my multimedia students in the Global Business Journalism Program the importance of using graphics to tell stories. Timelines are one of the most effective narrative storytelling tools. This is one of the best timelines I’ve ever seen. It’s a history of Earth’s average temperature since the last Ice Age glaciation. Scroll to the end for a surprise. (Well, it’ll be a surprise to some of you.)
Thanks to xkcd for creating this ingenious timeline. It is reproduced under a Creative Commons Attribution-NonCommercial 2.5 License.
The Global Business Journalism Program at Tsinghua University, a partnership with the International Center for Journalists and Bloomberg News, is the most prestigious English language journalism program on the Chinese mainland.
International graduates of the two-year program receive an M.A. in Global Business Journalism from the Tsinghua School of Journalism and Communication, one of the top journalism schools in Asia.
The program is a cross-cultural educational experience featuring some of the best journalism students in China, along with a selection of elite business, journalism and international relations graduates from around the world. Students from more than 60 nations have participated in the program over its first decade. We welcome your application. The first round of applications is open until January 15, 2018. The second round of applications runs from January 16, 2018 to March 1, 2018. An earlier application improves your chances of receiving a scholarship.
Please contact me at email@example.com if you have questions. Here’s the official information from GBJ.
For more information about the program, please visit the GBJ website at:
For an application, please visit the Application Website at:
3) Academic transcript.
4) Two academic recommendation letters from scholars of associate professorship or higher. They must include the referee’s phone number and email address on the letter.
5) For non-English speaking students, please provide English level certificates. e.g. TOEFL, IELTS, etc.
6) A copy of your passport page with personal information (personal and ordinary passport).
7) For detailed information about scholarships, please visit: http://is.tsinghua.edu.cn.
8) A non-refundable application fee of RMB600.
Complete Online Application on the website:http://gradadmission.tsinghua.edu.cn.Step 2: Application Fee Payment
There are two ways to pay the application fee:
1. Pay online using a credit card
After your online application form is verified and the materials are received by Tsinghua University, you will be given a choice to pay the application fee via online payment draft or via the online application system.
2. Pay in cash at the Foreign Student Affairs Office (Room 120,Zijing Building 22) on the campus of Tsinghua University.
Accidental Injury and Hospitalization Insurance: RMB 600/year.Please visit http://is.tsinghua.edu.cn for more information about scholarships.
√ Valuable learning experiences. The full-time program spans two years of intense, fast-paced, rewarding study. Those who complete it successfully emerge with valuable connections, a rich array of opportunities and the business and journalism skills to capitalize on them. It is a two-year experience that will last a lifetime.
√ Specialized courses. GBJ offers an array of specialized courses that are at the forefront of global business journalism. Students can learn about international accounting standards, multimedia journalism, data mining, complex financial derivatives, journalism ethics, advanced feature writing techniques and the management of media organizations – knowledge that is transferable to other economies and other professions. At the same time, they gain a deeper knowledge of the Chinese language and economy.
√ International faculty. All GBJ courses are taught in English by internationally renowned scholars and accomplished journalists with extensive global experience.
√ Digital facilities. The program’s facilities rival those of other leading journalism schools worldwide. The news lab has the largest number of Bloomberg terminals donated to any university in the world.
√ Program partners. Tsinghua University has teamed up with the U.S.-based International Center for Journalists (ICFJ) to build GBJ. Other partners include Bloomberg News, Bank of America and the Knight Foundation. Visiting scholars have worked at prominent global media and financial-information companies such as Bloomberg, Reuters, The Wall Street Journal, Business Week, The New York Times, The Financial Times, CNN and The Washington Post.
√ Unique resources. The GBJ program benefits from other academic resources on the Tsinghua campus, including its prestigious School of Economics and Management and the Schwarzman College, as well as many Chinese and global media and technology companies in Beijing. Internships, field trips and recruiter visits are integral parts of the program.
√ Job Opportunities and Networking. Graduates of the program are working in a number of major media organizations such as Bloomberg, Reuters, CCTV and Xinhua News Agency. Others have landed communications positions at companies such as Ogilvy China and Bank of America, as well as technology and financial companies, Chinese government ministries and international organizations.
GBJ students have opportunities to attend conferences on new media, economic development and other business topics. They benefit from meetings and discussions with guest speakers, including top editors and reporters from leading Chinese and Western news outlets and international business executives. The GBJ has developed a growing network of smart, sophisticated reporters, editors and public relations professionals who can enhance the world’s understanding of economic and corporate developments in China and globally.
Ms. Ma Chengcheng (Sarah Ma)
Room 302, Omnicom Building, School of Journalism and Communication
Tsinghua University, Beijing 100084, P. R. ChinaTel: +86 10 6279 6842
Fax: +86 10 6277 1410
As a professor of multimedia journalism, I tell my students about the importance of clear, concise storytelling — in whatever medium they choose. The New York Times has been leading the news industry in its use of multimedia platforms, from data visualization to videos that complement text stories.
This September 5, 2017, video was posted in the immediate aftermath of the Trump administration’s decision to end the so-called “DACA” program that protected children brought illegally into the United States from the threat of immediate deportation. Look at its production qualities. People speaking into the camera, stating their personal stories. The camera is the storyteller. There is a minimum of text on the screens. The storytelling is spare. And powerful.
Take a look.