GBJ hosts workshop on global climate change coverage

Journalism coverage of issues related to climate change can educate the public and shed light on one of the most important global policy issues of the 21st century, a group of international journalists and educators said during a workshop hosted by the Global Business Journalism Program.

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The workshop, called “Taking the Heat – Using Journalism for Educational Engagement on China,” was organized by the Tsinghua School of Journalism and Communication in partnership with Washington University in St. Louis, the Pulitzer Center and the Global Business Journalism Program.

The event took place Oct. 14 as part of the 7th International McDonnell Symposium. The symposium, which examined “Global Challenges for Today’s Research Universities,” was held for the first time in China. It was the first workshop held at the new Tsinghua Future Media Lab, which will be used by GBJ for New Media classes.

A recently released United Nations report cautioned that world leaders had just 12 years to avoid catastrophic climate change. Rather than debating the problem, the time has come to discuss solutions, Doug Harbrecht, a visiting professor at Tsinghua School of Journalism and Communication, told the audience of global scholars.

Professor Harbrecht described a trend toward “solutions journalism,” where media outlets around the world not only educate the public about the problems related to climate change but offer constructive solutions.

“They want to know how we can fix it,” he said. “They focus on what works, and why. It’s excellent journalism.”

Professor Rick Dunham, co-director of the Global Business Journalism Program at Tsinghua, highlighted international best practices in climate coverage. He cited extensive reporting in the South China Morning Post, The New York Times and the British Broadcasting Corporation. All of these news organizations used multimedia storytelling to explain the depth of the climate change crisis and focused public attention on innovative attempts to reverse its damaging effects.

Professor Dunham also looked at diverse coverage of the issue on the Chinese mainland. These included an in-depth series of reports in People’s Daily focusing on the government response and a series of documentary videos produced by Shanghai-based The Paper illustrating the effects of climate change in different countries including Mongolia, Madagascar and Morocco and explaining how each nation is adapting to the changing environment. He also highlighted how China’s meteorological administration has produced a series of multimedia reports on climate change in 11 areas of China and has discussed possible solutions.

Speakers at the workshop focused on the need for creative storytelling to make stories of climate change compelling to news consumers. Sean Gallagher, a Beijing-based photographer and filmmaker affiliated with the Pulitzer Center and National Geographic, said that focusing on individuals helps to tell broader stories about climate change.

“Most people do not connect to a story unless you show the people affected by the issue,” he said. “The best way to do it is put a face to that issue.”

Anthony Kuhn, a reporter for U.S. National Public Radio, reported extensively on deforestation in the Asia Pacific region. Deforestation is the second-leading cause of global warming after the burning of fossil fuels, he noted. In his presentation, Kuhn recommended that journalists and educators “go to the scene and explain” what is going on and its impact on society. He explained how he had reported from Indonesia, explaining that the deforested trees eventually were used in everyday consumer products from cookies to lipstick.

“One of my jobs is to connect this to people’s lives,” he said.

Professor Hang Min, TSJC Associate Dean for International Affairs, welcomed the participants and underscored Tsinghua’s role as a global leader in education and journalism innovation.

 


Bloomberg Editor John Liu tells GBJ commencement that quality journalism, technological advances offer optimism to battered media industry

GBJ graduates pose outside of the School of Journalism and Communication

Rapid advances in Artificial Intelligence technology give journalists “great reason to be optimistic about the future” of an industry that has struggled with declining audiences and revenues for the past decade, John Liu, Bloomberg News Executive Editor for Greater China, told 2018 Global Business Journalism Program graduates at the annual commencement ceremony on June 5.

John Liu addresses the 2018 GBJ commencement

Innovative media outlets such as Bloomberg News and The New York Times have harnessed the power of AI to improve the quality of their data analysis and to increase audience engagement by offering digital news stories of particular interest to each news consumer.

“Things are starting to get better know, because people are discovering that consumers are willing to pay for good content,” Liu said in an address at the Tsinghua School of Journalism and Communication. “The next big step, we believe, is AI telling you what you want to read, what you want to watch, before you know it’s there, even translating it into the language you want to read,” he said.

Sixteen international students were awarded master’s degrees in Global Business Journalism in a 90-minute ceremony, while 19 Chinese students received master’s certificates in addition to their master’s degrees from the Tsinghua School of Journalism and Communication.

Students from 65 nations and regions have participated in the Global Business Journalism Program since its creation in 2007. This year, Icigumije Brice became the first GBJ graduate from the African nation of Burundi.

Dr. Hang Min, GBJ Co-Director and TSJC Associate Dean for International Affairs, said that at a time of “dramatic change in China and beyond” that it is important for young journalists to have “multiple perspectives” and to offer “constructive solutions and not just destructive criticisms.”

“Stay open,” she urged the graduates. “Never close any window of opportunity and never say no to something because it’s not your planned path.”

GBJ Co-Director Rick Dunham told the students and their families that the media industry needs to do more to boost the careers of women.

“In the GBJ program, about three-fourths of our students are women, and with rare exceptions, women are the top performers in our program. Yet many of these high achievers may face obstacles in the job market. Women suffer discrimination, overt and hidden, in hiring, promotion and pay,” he said. “We must overcome these insidious forms of male discrimination. In the words of the American civil rights anthem of the 1960s, ‘we shall overcome, some day.’”

Professor Dunham noted that TSJC “is leading the way in empowering women,” and Liu noted that five of the six GBJ grads hired by Bloomberg have been women.

“Not only is advancing women in the workplace the right thing to do, it is also good business,” he said.

Yuki Nakajima wrote the top thesis among international students.

Top GBJ students also offered their perspectives on the program. Speaking for the Chinese graduates, Zhu Yuxuan, hailed GBJ as “a great program for us to develop a global vision … while we are gaining professional knowledge.” International student Zhu Yuxuan, of Japan said GBJ “has allowed me to broaden my horizons and meet friends from all over the world.”

“Every day, we met talented and outstanding students from all over the world, and had the chance to interact with local Chinese students,” she said. “All of us played together, learned together, and progressed together over these two years, and I’m sure every one of us emerged as a better person than we were two years ago.”

Sarah Talaat of the United States, chosen as the GBJ speaker at the TSJC ceremony later in the day, said GBJ students were not only taught practical journalism skills, but also “how to pursue a career grounded in truth and patience, brought about by hard work and dedication, and held to the highest standards of our chosen fields.” She predicted that the program’s sponsors “will see a return on your investments in the shape of better journalism and communication for the benefit of the world.”

Speaking for GBJ graduates was Grace Shao of Canada from the Class of 2015, who worked at CGTN for two years and is returning to academia this fall to study data journalism at Columbia University in New York. Shao, who covered top global economic issues and developments in Korea during her time at CGTN, urged graduates to “undersell yourself” and take care of their health.

“This industry isn’t for the meek,” she said. We have to be on our toes at all times; you have to have writing skills, multimedia skills, analytical skills, people skills, presentation skills, and so on, I can’t think of a job that demands a more well-rounded candidate. Believe in your talents and all that you’ve learned here from your Tsinghua professors!”

Top TSJC officials taking part in the ceremony included Executive Dean Chen Changfeng, Administrative Dean Hu Yu and Administrative Dean of Research Shi Anbin. Professor Zeng Fanxu was honored as top academic supervisor. Graduating students Li Chengzhang, Shi Lin, Quan Yue, Yuki Nakajima and Linda Lew received special awards for their contribution to the GBJ program.


GBJ Commencement Address: It’s time to end sexism in journalism. Now.

GBJ co-directors Hang Min and Rick Dunham on graduation day, 2018.

Here is the complete text of my commencement address to the Global Business Journalism graduation ceremony at Tsinghua University on July 5, 2018.

大家好。Добрый день. Welcome.

I am honored, on behalf of the International Center for Journalists and the international faculty of the Global Business Journalism Program, to congratulate all of you on your successful completion of your studies.

This special group includes some of the best young journalists in China, along with a diverse mixture of nations: Japan, Russia, Australia, Malaysia, Singapore, Thailand, Korea, Pakistan, Burundi, Azerbaijan, New Zealand, and the United States. Some of you already have made a mark on the world of business journalism during your Tsinghua years. I have great confidence that even more of you will have an impact in the years to come.

Since 2007, the Global Business Journalism program has improved the quality of journalism – and public understanding of business and economic issues – in China and around the world. You have benefited from cross-cultural learning, practical journalism training, and a varied curriculum featuring both Chinese and international professors at one of the world’s great universities.

In the GBJ program, about three-fourths of our students are women, and with rare exceptions, women are the top performers in our program. Yet many of these high achievers may face obstacles in the job market. Women suffer discrimination, overt and hidden, in hiring, promotion and pay. In many countries, it is acceptable to deny jobs or promotions to women because the employer fears they will become wives and mothers, and will not be as committed to their day jobs as men.

Subtle forms of discrimination continue to subvert women’s empowerment even in so-called progressive countries. A recent study of Twitter use by American political reporters found that of the 25 reporters who received the most social media replies from male political reporters in the United States, zero were women. And whose posts did male reporters share? Only three of the 25 most frequently shared reporters were women. It’s no surprise that the vast majority of “experts” quoted by male reporters tend to be male. It’s time for change.

Joyce Barnathan, president of the International Center for Journalists, was one of 10 prominent media leaders who last month proposed 14 steps to combat industry sexism. “It’s time to stop talking about the need for equality and start actively reforming the industry,” Joyce and the other leaders wrote.

We must overcome these insidious forms of male discrimination. In the words of the American civil rights anthem of the 1960s, “we shall overcome, some day.”

Barrows Dunham

My grandfather, Barrows Dunham, a philosopher, author and professor, wrote a book in 1947 entitled “Man Against Myth.” It analyzed social myths that powerful forces employ to maintain their power.

But a feminist author, Betty Millard, was unimpressed by the title, “Man Against Myth,” and produced her own tract in response: “Woman Against Myth.” She decried the cultural and religious customs cited to subjugate women around the world.

As Millard noted, Confucius wrote many centuries ago: “It is a law of nature that women should be kept under the control of men and not allowed any will of their own.” Confucius, without doubt, was a great man. But he was not always right.

Sadly, Millard’s analysis is still relevant today. A GBJ student, in his thesis this year, argued that Islamic feminists believe that “women’s struggle for equality with men is doomed to fail, as women are placed in ‘unnatural settings’ where they are denigrated and burdened with paid work on top of domestic labor.”

I believe in academic freedom, but I do not agree with the sentiments expressed in this quotation.

Fortunately, the Tsinghua School of Journalism and Communication is leading the way in empowering women. Our executive dean, Dr. Chen Changfeng, is a brilliant scholar and inspirational leader. Our associate dean for international affairs, my friend and GBJ co-director Dr. Hang Min, has earned a global reputation for media management and cross-cultural partnerships. Doctors Fan Hong and Dai Jia are popular GBJ professors, and Li Laoshi, Rose Li, is our indispensable international administrator. And more than half of the keynote speakers at our annual Tsinghua Business Journalism Forums have been women.

You see, women can achieve, if given the opportunity and freed of institutional and societal constraints. I hope that all of you in the graduating class of 2018 take inspiration from the accomplishments of your professors and your peers. It is sometimes harder for women to succeed in journalism. That’s the reality. Men still run most news organizations, and men make most of the hiring decisions. But through persistence and sheer excellence, women are gaining ground. I hope to live long enough to see some of you lead the journalistic, economic and even political worlds of the 21st century.

I close by quoting my favorite philosopher, my grandfather, Barrows Dunham. During a lecture in Massachusetts, he expressed optimism about the battle for social progress. “Even now,” he said, “we ourselves are determining the future, not by knowing what it will be, but by conceiving of what it can be.”

I look forward to you determining the future and changing our world. I will cherish your future achievements, unfettered by ancient superstitions and prejudices. Please stay in touch.

谢谢, 大家。Большое спасибо. Thank you.


Truth matters: A commencement address to Global Business Journalism Program graduates

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Here is the text of my address to the 2017 graduating class of the Global Business Journalism Program at Tsinghua University on June 28, 2017.

大家好。Добрый день. Benvenuti. Welcome.

I am honored, on behalf of the International Center for Journalists and the international faculty of the Global Business Journalism Program, to congratulate all of you on your successful completion of your graduate studies.

You are a special group – the best young business journalism minds in China, along with a unique mixture of nations: Iran, Israel, Italy, Vietnam, Thailand, Uganda, Zimbabwe, Slovakia, Turkey, Russia, Canada, and the United States. Some of you already have made a mark on the world of business journalism during your Tsinghua years. I have great confidence that many more of you will have an impact in the years to come, in journalism systems as disparate as Iran, the United States and China.

All of us in this room have our differences – cultural, geographical, even political – but one thing that unites us is the search for truth. As Jim Asher, a 2017 Pulitzer Prize winner for his role in the Panama Papers investigation, said recently: “A world without facts can’t function.”

We live in an unsettling era when the concept of “truth” can be a matter of dispute. Kellyanne Conway, a counselor to Donald Trump, has declared that the White House is entitled to its own “alternative facts.” Whatever that means.

To the graduating class of 2017 and your proud professors, that’s just plain nonsense. We owe it to the public, whether we operate in the United States, China, or anywhere around the world, to share the truth, as best as we can tell it, and to explain what the truth means to our audience. As the 2017 National Press Club president, Jeffrey Ballou, said to fellow American journalists in Akron, Ohio: “Truth is not a game at all.”

The esteemed Russian author Fyodor Dostoevsky, in Братья Карамазовы, The Brothers Karamazov, summed up the predicament of the perpetual prevaricator. “The man who lies to himself and listens to his own lie,” he wrote, “comes to a point that he cannot distinguish the truth within him, or around him, and so loses all respect for himself and for others.”

We must respect knowledge, respect truth, and respect ourselves. We owe it to the global public to use the knowledge we have gained about China and about global economics to provide our audiences with intelligent, insightful and factual reports. With your newfound expertise on the Chinese economy, globalization, corporate strategies and much more, you can communicate clearly and comprehensively, on any multimedia platform, about issues ranging from the Paris climate change accords to the Belt and Road Initiative.

One of my favorite philosophers, Nelson Mandela, said that “a good head and good heart are always a formidable combination. But when you add to that a literate tongue or pen, then you have something very special.”

You have something very special – tools that you can use to make the world a more informed and a more just place. Because, as our dean, Liu Binjie, said in his speech welcoming many of you to the Tsinghua School of Journalism and Communication in September 2016, “Justice is the soul of the news.”

Barbara Cochran, my successor as president of the National Press Club Journalism Institute in Washington, reminds us that truth is an imperfect pursuit, and journalists are imperfect people. “All news organizations make mistakes from time to time,” she said recently, “but they are trying to tell the truth and generally do it well.”

Truth and justice. The Global Business Journalism program has been trying to live up to the highest international standards for the past 10 years. Since 2007, the GBJ program has combined rigorous academics with practical journalism training in a cross-cultural setting at one of the world’s great universities.

Thanks to the vision of brilliant minds such as Professor Li Xiguang, ICFJ president Joyce Barnathan, and ICFJ vice president Vjollca Shtylla, the GBJ program was created. Thanks to the financial and journalistic support of Bloomberg News, ICFJ, the Knight Foundation and Bank of America, it has grown and prospered. Thanks to the commitment of Tsinghua leaders like Dr. Hang Min, Dean Shi, Dean Chen, Dean Hu, Professor Lee Miller, Professor Dai Jia, and many more, it has a bright future. Thanks to dedicated and high-achieving alumni from some 60 countries, GBJ is improving the quality of journalism – and public understanding of economic issues — in China and around the world.

I close by quoting my favorite philosopher, my grandfather, Barrows Dunham. In his 1947 book Man Against Myth, he concluded that understanding the truth was necessary to overcome society’s myths. “With words, as with knowledge generally,” my grandfather wrote, “there can be no substitute for constant analysis of fact.”

Truth. Justice. Words. Knowledge. Tsinghua. That pretty much sums it up. Congratulations on your achievements in the Global Business Journalism Program. I look forward to your truth-telling in the years to come.

谢谢。Thank you.


Video: Why the Global Business Journalism Program at Tsinghua is a great choice for graduate school

The Global Business Journalism Program is the subject of a documentary film that highlights the program’s unique role in teaching advanced economics reporting skills to Chinese and international graduate students.

The GBJ program, the first graduate business journalism program taught in English on the Chinese mainland, features a rigorous curriculum taught by leading Chinese academics and prominent international journalists.

The five-minute mini-documentary was produced and directed by second-year GBJ student Simone Martin of Italy. It was based on a project he completed for a documentary news course. First-year GBJ student Sarah Taylor Talaat of the United States was the film’s narrator.

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2016 GBJ grads Anish Pandey and Jade Ladal

“In its first decade, the GBJ program has been recognized as one of the top international programs in China — and now, students from around the world, together with Chinese students, are learning advanced business writing, corporate strategies, economics, accounting, data mining, multimedia storytelling and other skills,” Talaat says in the documentary.

The film features interviews with current students and GBJ faculty. GBJ student Tendekai Finos from Zimbabwe called the program “an interesting opportunity to learn in China, as well to study in China, where the economy is growing rapidly.” Viktoria Fricova, a second-year student from Slovakia, said she first discovered the program when searching for a high-quality international graduate journalism program. “When I found it on the internet, I knew this was the option for me,” she told the documentarian.

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Professor Dunham and GBJ grads celebrate, June 2016

The Tsinghua School of Journalism and Communication will use the documentary to reach out to potential students internationally, to further enhance its reputation in China, and to attract partners and supporters to the program, said GBJ Co-Director Rick Dunham.

“We’d like continue to expand, so that we can be the leaders in training Chinese journalists of the next generation, and become a destination spot for global journalism,” Professor Dunham says in the film.

Launched in 2007 in partnership with the International Center for Journalists and Bloomberg News, the GBJ program has trained more than 400 graduates, many of whom have become journalists at prominent news outlets from Bloomberg to People’s Daily and Xinhua News Agency.

“We wish to welcome the world to join us,” GBJ Co-Director Dr. Hang Min says in the documentary. “We are setting the standard for business journalism education.”

>>> You can also watch the video on YouTube

>> For more information on the application process

>>> Here’s the GBJ website

>>> Here’s how you can begin the application process

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2016 graduation festivities


Global Business Journalism students are improving the quality of journalism in China and around the world

A talented group of global journalists, including the first graduates from Nepal, Jamaica and Ukraine.

A talented group of global journalists, including the first graduates from Nepal, Jamaica and Ukraine.

I am so excited about the opportunities I have had in China to work with journalism students — both international and Chinese — and professional journalists to improve the caliber of reporting and writing in China, and to prepare us all for the Brave New World of journalism in the Digital Age. Here is a transcript of my speech at the July 10 commencement of the Tsinghua School of Journalism and Communication Global Business Journalism Program.

Speaking to the 2015 graduating class of the Global Business Journalism Program at Tsinghua University.

Speaking to the 2015 graduating class of the Global Business Journalism Program at Tsinghua University.

I am honored, on behalf of the faculty of the Global Business Journalism Program, to congratulate you on your successful completion of graduate studies at the Tsinghua School of Journalism and Communication graduation.

It indeed has been an adventure – a voyage of discovery – for all of us. You represent the best of China and the best of the world.

Over the past eight years, students from more than 50 countries have studied together, worked together, gotten to know each other here in the Global Business Journalism Program at Tsinghua University. Ours is a vibrant tapestry of cultures and ideas. You have been exposed to new perspectives, whether they are from the minds of brilliant Chinese professors or veteran international journalists who have plied their trade at the highest levels in the United States and around the world. All of us have gained a better understanding of the rapidly changing world we are inheriting, the rise of China and the rapid transformation of its economy, the complicated dynamics of our interdependent global business world, the rapid transformation of our own world of journalism and the imperative to learn new multimedia and data skills to compete in the emerging journalism marketplace. You have been tested with rigor. You have passed the test. I am so proud of you.

Eight years ago, the Global Business Journalism Master’s Degree Program was just a dream, an idea conceived by some exceptionally creative souls at Tsinghua University in Beijing and at the International Center for Journalists in Washington. In just a few years, it has gained tremendous respect throughout China and around the world, attracting renowned international scholars and Pulitzer Prize winning journalists to work with our students and share their wisdom and their skills.

From the beginning, the GBJ program has been nurtured by the invaluable and incalculable support of Bloomberg News, with its unprecedented gift of ten of its priceless terminals, a series of guest lecturers and events, and a wonderful faculty member named Lee Miller.

One of Tsinghua's finest, Zhang Sihan, is heading to Columbia University to pursue a dual master's program in journalism and public policy.

One of Tsinghua’s finest, Zhang Sihan, is heading to Columbia University to pursue a dual master’s program in journalism and public policy.

And special thanks to my partner in the program, Dr. Hang Min, for her support, her wisdom and her guidance in making the GBJ program an invaluable resource for global journalism. Under her leadership, we have offered some of the most advanced classes in communication theory, as well as practical, advanced skills that will help our graduates succeed in their chosen field of endeavor, whether that be global business journalism, business, journalism, or something else somewhere on this globe.

By setting exacting standards and requiring rigorous coursework, the GBJ Program has helped to improve business journalism in China by training a new generation of highly qualified journalists specializing in economics and business. Our Chinese graduates now work at some of the most important media outlets in China, such as China Daily, Xinhua News Service, CCTV, and Radio Beijing, as well as at important international media outlets such as Bloomberg News.

That is a testament to the quality of our alumni. It also is a testament to the iron will of friends in the Tsinghua School of Journalism and Communication who have exhibited an unwavering commitment to our success and our continuing growth. Dr. Shi Anbin has been a champion of our cause and a special mentor to me as a newly minted college professor. Thanks, Dean Shi, for everything you have done to make GBJ what it is today, and thanks to Dr. Jin Jianbin and other school officials for their support.

Of course, as all of us know in business journalism, you can’t have an entrepreneurial venture without some venture capital. I would like to thank our founding sponsor, Bank of America, for its steadfast commitment to the program since 2007.

I would like to close by quoting from my favorite philosopher, who happens to be my grandfather, Barrows Dunham. Despite a turbulent professional career that included an unwelcome appearance before the U.S. House Un-American Activities Committee and a spot on the American blacklist during the Red Scare Era of the 1950s, my grandfather, a distinguished philosophy professor and internationally acclaimed author, never lost his sense of patriotism or optimism.

“Even now,” he once wrote, “we ourselves are determining the future, not by knowing what it will be, but by conceiving what it can be.”

None of us know what the future will hold. But with the knowledge we have gained at Tsinghua, the support of our families – and, yes, the Global Business Journalism family – we can conceive that better future.

Congratulations to the Tsinghua Global Business Journalism graduating class. Good luck to all of you. Thank you.


Why you should join the Global Business Journalism Program at Tsinghua — or recommend it to a friend

Our 2014 graduating class

Our 2014 graduating class

To all of my journalism friends around the world: I invite you to spread the good word about the good work we are doing here at Tsinghua. We’re looking to recruit an exceptional class of graduate students for the upcoming school year and to prove to any skeptics that you can have a world-class journalism program in China. Here’s the pitch. Feel free to share. Comments and questions are welcome.

Are you interested in becoming an expert on the world’s fastest-growing economy?

Do you want to study Asia Pacific business development and report that to the world?

Do you want to have an amazing educational and personal experience in a dynamic country?

Do you want to learn how to share your stories with audiences via print, audio, video and digital media?

 

Please join in us in the Global Business Journalism Master’s Degree Program at Tsinghua University in China!

 

2015 Enrollment Instructions

for M.A. in Global Business Journalism

at the School of Journalism and Communication, Tsinghua University, Beijing, China

 

  1. Introduction

With China playing a central role in the global economy, there is a soaring demand for trained professionals who can understand the exciting, complicated development of the world’s fastest-growing economy – and can explain it – clearly and in depth — to audiences in China and around the world.

 

Co-Director Hang Man with GBJ student

Co-Director Dr. Hang Min with GBJ student

Tsinghua University Master of Arts degree in Global Business Journalism is designed to meet that growing need. The program offers international students the opportunity to master the fine points of business, finance and economics in China. All courses are taught in English — the international language of business — by internationally renowned scholars and accomplished journalists with extensive global experience. The program’s facilities rival those of other leading journalism schools worldwide. The news lab has the largest number of Bloomberg terminals of any college in the world.

 

Business journalism is one of the fastest growing areas of employment opportunities in the industry today. News audiences are eager to learn about the world of business, while media departments expect PR professionals to understand and analyze the complexities of business issues.

 

Tsinghua’s Master of Global Business Journalism Program is designed to offer you the opportunity to meet these growing needs and, at the same time, master the fine points of economics, finance and business in China and the world. We welcome you to join in us!

 

The first English-language graduate business journalism program on the Chinese mainland, created in partnership with the International Center for Journalists, it has sent 171 graduates to news outlets in China and globally over its first seven years.

 

Launched in 2007, the GBJ program has already been recognized by students and recruiters alike as a world-class program. Academe, the world’s leading journal on higher education, featured a cluster of articles on the program in February 2008. Only the most talented applicants from around the world are accepted, and the student body is culturally and professionally diverse. The full-time program spans two years of intense, fast-paced, rewarding study. Those who complete it successfully emerge with valuable connections, a rich array of opportunities and the business and journalism skills to capitalize on them. It is a two-year experience that will last a lifetime.

Professor Dunham in the classroom at Tsinghua. (Photo by Zhang Sihan)

Professor Dunham in the classroom at Tsinghua. (Photo by Zhang Sihan)

 

The program aims to bring business journalism in China in line with top international reporting standards. The Tsinghua School of Journalism and Communication has a long history of cooperation with major international media and financial-information organizations, and visiting scholars have come from outlets such as Bloomberg, Reuters, Business Week, The New York Times, Financial Times, The Washington Post and CNN.

 

GBJ offers an array of specialized courses that are at the forefront of global business journalism. Students can learn about international accounting standards, multimedia journalism, data mining, complex financial derivatives, journalism ethics, advanced feature writing techniques and the management of media organizations – knowledge that is transferable to other economies and other professions. At the same time, they gain a deeper knowledge of the Chinese language and economy.

 

The GBJ program benefits from other academic resources on the Tsinghua campus, including its prestigious School of Economics and Management, as well many Chinese and global media and technology companies in Beijing. Internships, field trips and recruiter visits are integral parts of the program.

 

GBJ students have opportunities to attend conferences on new media, economic development and other business topics. They benefit from meetings and discussions with guest speakers, including top editors and reporters from leading Chinese and Western news outlets and international business executives. The GBJ has a growing network of smart, sophisticated reporters, editors and public relations professionals who can enhance the world’s understanding of economic and corporate developments in China and globally.

 

  1. Program Courses

 

Basic Courses
Introduction to Mass Communications and Society in Contemporary China
Chinese Language
Intercultural communication
Media Research Methods

 

Core Courses
English Financial News Reporting and Writing
Multimedia Business Reporting
Global Business Journalism (advanced)
Economics and Accounting Basics for Journalists
Business Data Mining and Analysis

 

Elective Courses
Corporate Communication
Opinion and News Commentary
Hot topics in the Global Economy
Feature Writing
Corporate Strategies, Case Studies of Chinese and Global Companies
Personal Finance Reporting
Media Management
Workshop on Film and TV Production
Theory and Practice of Public Diplomacy
Data Journalism
Public Relations: An Introduction
Public Speaking

 

Other Requirements
Pro-Seminar for Master Candidates in Global Business Journalism
Literature Review and Thesis Proposal
Academic Activities
Internship

 

  1. Qualification of Applicants

Applicants should have a Bachelor’s degree in related fields and certificate for English proficiency.

 

  1. Application Documents

1)       The completed Foreigner’s Application Form for Admission to Graduate Programs of Tsinghua University with a 2-inch recent photo, signed by the applicant;

2)    Statement of Purpose and resume;

3)    The original or the notarial degree certificate or proof of education at an academic institution (you need to submit an original or notarial degree certificate after it was awarded) and an academic transcript. The degree certificate and academic transcript must be officially sealed.

4)      Two academic recommendation letters from scholars of associate professorship or higher. They must show referee’s phone number and email address on the letter.

5)      For non-English speaking students, please provide English level certificates. e.g. TOEFL, IELTS, etc.

6)      A copy of your passport page with personal information (personal and ordinary passport);

7)      The completed Application Form for Tsinghua University Scholarship (if applicable, original);

8)       A non-refundable application fee of RMB600.

The certificates provided should be the original documents in Chinese or in English, otherwise notarial translations in Chinese or English are required. None of the above application documents will be returned.

 

Some of the best students from China and around the world.

Some of the best students from China and around the world.

  1. Application Procedure

Step 1: Online Application

Complete Online Application on the website of the Foreign Student Affairs Office, Tsinghua University

(http://www.is.tsinghua.edu.cn/EN/online-application/instruction.html). Print and sign the Application Form produced by the system after the application status changes to “verified.”  

 

Step 2: Documents Submission

Submit the application documents listed above to the address indicated below by post mail or in person.

 

Step 3Application Fee Payment

There are two ways to pay application fee:

1 . Pay online using a credit card;

After your online application form is verified or the materials are received by Tsinghua University, the staff will make you the online payment draft, and at the same time, an email will be automatically sent out to remind you to pay the application fee via the online application system.

2 . Pay in cash at the Foreign Student Affairs Office (Room 120, Zijing Building 22) on the campus of Tsinghua University.

 

  1. Application Deadline

November 1, 2014 — March 20, 2015

Both the Online Application and a complete set of Application documents should be completed and the package should be received by March 20, 2015.

 

  1. Tuition and Scholarship

Tuition:Program tuition fee is RMB39000/year.

Accidental Injury and Hospitalization Insurance: RMB 600/year.

 

Please visit http://is.tsinghua.edu.cn  for more information about scholarships.

 

  1. Program Website

For more information about the program, please visit the GBJ website at:

http://gbj.tsjc.tsinghua.edu.cn/publish/jcgbj/index.html

 

  1. Application Website:

For an application, please visit the Application Website at:

http://www.is.tsinghua.edu.cn/EN/online-application/instruction.html

We regularly host international scholars, lecturers from global businesses and exchange students.

We regularly host international scholars, lecturers from global businesses and exchange students.

 

10Contact Information:

Ms. Olivia Xiaoyu Zhou

Room 302, Omnicom Building,

School of Journalism and Communication

Tsinghua University,

Beijing 100084, P. R. China

Tel: +86 10 6279 6842

Fax: +86 10 6277 1410

E-mail: tsjcws@tsinghua.edu.cn