A short history of tariffs — and why Trump’s actions mark a radical break from global trade history

Global Business Journalism economic coverage
Donald Trump holds the fate of the global economy in his hands as he pursues his unpredictable tariff wars. (Illustration by Igor Omilaev / Unsplash)

By RICK DUNHAM

For most of human history, governments have taxed goods crossing their borders. Tariffs — taxes levied on imports or exports — have financed empires, protected domestic industries, and punished foreign rivals. They’ve sparked wars, crashed economies, and redefined alliances.

Yet the ongoing tariff war between the United States and the world doesn’t fit neatly into any of the old molds. Rather than being a tool to nurture domestic industry or fill government coffers, tariffs are now being wielded as weapons in a sprawling contest over global power and economic dominance.

“We are seeing an upending of the whole economic order,” said Robert Blecker, an American University economist, “and the rules-based trading system that has been in effect since 1945.”

In its place, he told Global Business Journalism students at Tsinghua University, is “a Hobbesian war of all against all,” referring to the 17th century English social and political philosopher who wrote that people are inherently selfish.

With American President Donald Trump aiming at China as the top target in his massive global tariff offensive, the stakes have grown even higher — signaling a deepening rift that could reshape the global economy for decades.

“China must fail — Trump knows this,” pro-Trump influencer Benny Johnson tweeted to his 3.7 million followers on April 10. “This is more than just a trade war.”

Trump began his sprawling trade wars as soon as he took office on January 20, 2025, by targeting hemispheric allies Mexico and Canada. He took his tariff wars global on April 2 — a date he dubbed “Liberation Day” — with massive levies on dozens of jurisdictions, including some uninhabited islands. After backing down temporarily following a sharp dive in American and global stock markets, Trump restarted his tariff push in early July with daily social media missives targeting trading partners that had incurred his wrath, from Brazil to the European Union, Mexico to Myanmar.

The mercurial president’s reasons ranged far beyond traditional economic excuses for tariffs. For example, he threatened Brazil for prosecuting his close friend, former president Jair Bolsonaro, for staging a failed coup in an attempt to maintain power after losing a reelection race.

Trump believed that his threats would convince nations around the world to line up to follow Great Britain and Vietnam to negotiate trade pacts on terms favorable to the American administration. But most economists, historians and foreign policy experts instead predict more economic chaos and reality show psycho-drama.

“Under Trump’s stewardship, American trade diplomacy has ceased to be a tool of engagement and become a weapon of spectacle,” international affairs analyst Imran Khalid wrote recently in The Hill.

As much as Trump’s actions pleased his strongest supporters at home, many nonpartisan analysts say the passions unleashed by the American president’s on-again, off-again tariffs — which have increased global trade levies to their highest levels in a century — jeopardize the stability of the world’s economy.

“The [Trump] administration is playing with fire,” said Joe Brusuelas, chief economist at RSM.

Already, consumers and businesses have been burned. Around the world, companies are blaming tariffs for depressed consumer demand and lower-than-expected profits. Trump’s unilateral tariffs were struck down by the U.S. Supreme Court as unconstitutional, but the president responded by imposing another round of tariffs, daring the high court to swat him down again. The impact, for business, is unsettling.

“I don’t know what to put for this next headline, so I just kept it simple: tariffs, tariffs and the possibility of more tariffs,” the CEO of luxury furniture retailer RH, Gary Friedman, said on an earnings call while explaining forecasts of declining sales.

From Mesopotamia to McKinley: A brief history of tariffs

To understand why Trump’s tariff obsession is historically unusual, we first have to understand how tariffs evolved.

Start with this historical anomaly: Trump is the first leader of a state to use tariffs to destabilize the global economy or create economic chaos as a political strategy. Let’s go to the history books…

Tariffs — taxes on imported goods — have been around as long as nations have traded. The earliest tariffs were essentially tolls. In ancient Mesopotamia, merchants moving goods through city-states paid taxes at gates and ports. Ancient Athens imposed customs duties on goods entering its harbors; medieval European towns taxed merchants entering city gates. Small kingdoms collected duties at rivers and bridges, not out of economic strategy but because those rulers needed revenue.

Mercantilism, the dominant economic philosophy from the 16th to 18th centuries, gave tariffs a political purpose. Under mercantilist thinking, national wealth was measured by the accumulation of gold and silver. Exporting goods brought money in; importing drained it. Thus, heavy tariffs on imports became common.

One example is Britain’s Navigation Acts of the 17th century. To enrich itself and weaken rivals, Britain required that goods imported to its colonies come via British ships — often with tariffs that discouraged buying from foreign competitors.

Tariffs: American policy tool

However, tariffs were also key to early American economic development. After independence, the United States — lacking an income tax — used tariffs as its primary revenue source. As Alexander Hamilton, the United States’ first Treasury Secretary, argued in his 1791 “Report on Manufactures,” tariffs could protect the fledgling American industry from dominant British manufacturers.

“In countries where there is great private wealth, the public revenue may be derived, in a considerable degree, from it,” Hamilton wrote. “But in a country where there is little capital, taxes on consumption… are more convenient.”

Tariffs are often embraced by politicians, but they are widely despised by free-market capitalists. Adam Smith, in his 1776 classic “The Wealth of Nations,” wrote that tariffs foster economic inefficiency and complacency among protected industries. Two centuries later, Nobel Prize-winning economist Milton Friedman complained that “tariffs protect a few producers at the expense of a much larger number of consumers.”

In the decades leading up to the American Civil War, tariffs became a political flashpoint. The so-called “Tariff of Abominations” of 1828, which sharply raised duties on raw materials and manufactured goods, enraged Southern politicians and business elites, who saw themselves as victims of Northern industrial power. It triggered the Nullification Crisis, a constitutional confrontation over states’ rights between South Carolina and the federal government.

Abraham Lincoln’s Republican Party platform in 1860 was explicitly protectionist, arguing that tariffs “secure to the American laborer the full rewards of his industry.” Lincoln reflected the world mindset. Globally, tariff walls defined commerce until well into the 20th century. Many nations used tariffs to promote “infant industries,” a concept formalized by German economist Friedrich List in the 1840s. Protection, he argued, was necessary to allow industries in developing nations to catch up with more advanced economies.

Donald Trump’s historical hero, William McKinley, created a tariff war in 1890 with neighbor Canada and Europe by writing a law as an Ohio congressman raising tariffs to 50% at the behest of American “robber baron” industrialists. The ensuing economic depression and political backlash cost Republicans 93 House seats and the White House in the 1892 mid-term elections. As president four years later, McKinley found a new use for tariff revenue: to fund a war with Spain that created a nascent American Empire from Puerto Rico to the Philippines.

Global Business Journalism economic coverage
William McKinley: “Big Bill” is Donald Trump’s tariff role model. (Library of Congress photo)

Toward freer trade

In the United States, the creation of the income tax in 1913 ended the need for tariff revenue to fund federal government spending. But as the world spiraled into the Great Depression in 1930, President Herbert Hoover signed into law the infamous Smoot-Hawley Tariff Act, which raised U.S. tariffs on more than 20,000 goods, prompting retaliatory tariffs from other countries and a global collapse in trade. Tariffs were blamed for deepening the worldwide depression and abetting the rise of fascism. After the devastation of World War II, the world shifted toward lower trade barriers and fewer tariffs.

In the post-war world, nations established a new trade order. The General Agreement on Tariffs and Trade (often shortened to GATT), signed in 1947, sought to gradually reduce tariffs and other barriers. Over the next decades, through successive “rounds” of GATT negotiations, tariffs fell dramatically among developed nations.

This period of liberalization culminated in the creation of the World Trade Organization in 1995, giving the world its first comprehensive, enforceable set of trade rules. Tariffs trended downward, global trade trended upward, and extreme poverty dropped significantly around the world. Benefits to the new world order were widespread, but there were many losers, particularly in wealthier countries like the United States and stagnant nations like Russia, where manufacturing facilities shuttered or shifted to other places.

Through successive “rounds” of negotiations, countries agreed to reduce tariffs drastically. In the United States, average tariffs fell from about 20% in the 1930s to less than 5% by the 1990s. Globally, the pattern was similar. Trade exploded, and prosperity (though unevenly) followed.

China’s story fit neatly into this narrative — for a while. After decades of isolation, Beijing joined the WTO in 2001, promising reforms in exchange for access to global markets. U.S. leaders at the time believed that integrating China into the world trading system would encourage political liberalization and bind it to international norms. China’s economic system liberalized, to some degree, but its political system did not.

U.S. consumers benefited from the influx of inexpensive Chinese-produced goods, from toys to toasters, sneakers to solar panels. At the same time, American political leaders in both parties accused China of ignoring international trade rules, breaking bilateral agreements to open markets to American products and services, violating human rights, and stealing intellectual property. China accused the U.S. of bullying and interference in its domestic affairs.

Global Business Journalism economic coverage
It’s Trump’s America against the world in the biggest trade war of the 21st century. (Photo by Bruno Ngarukiye / Unsplash)

The tariff wars, 2018 to 2025

Tensions between Washington and Beijing simmered for years, but they boiled over during the first Trump administration. In 2018, President Donald Trump imposed $350 billion of tariffs on Chinese goods, citing unfair trade practices, intellectual property theft, and massive trade imbalances.

China retaliated with tariffs of its own, matching U.S. tariffs almost dollar-for-dollar. Suddenly, two of the world’s largest economies were locked in a tit-for-tat spiral that affected industries from agriculture to technology.

The stakes weren’t just economic. Rather than fighting over sales of soybeans or jets, the tariffs were part of a struggle over controlling the rules of trade for the 21st century. Trump administration officials argued that tariffs were a necessary weapon against Chinese-style mercantilism, a system where state-owned enterprises received massive subsidies, foreign companies were forced into technology transfers, and markets were systematically distorted.

While there was a brief thaw — notably the 2020 “Phase One” trade deal, in which China agreed to buy more American products — underlying tensions never truly eased. American officials accused China of failing to comply with its promises to purchase those U.S. products.

When Joe Biden defeated Trump in 2020, many expected a tariff rollback. Instead, Biden kept most levies in place, while introducing new targeted measures on Chinese technology and semiconductors, emphasizing national security concerns.

But domestic political pressure ahead of the 2024 presidential election created a news flashpoint. In May Biden announced a 100% tariff on all Chinese electric vehicles and a 50% levy on solar cells. The move came after U.S. automakers warned that a flood of inexpensive Chinese EVs was threatening their survival, and unions, environmentalists and human rights organizations pressed Biden to punish China.

“We cannot trade a dependency on foreign oil for a clean energy future reliant upon China,” Ben Jealous, then the executive director of the environmentalist Sierra Club said at a 2024 White House event.

China responded swiftly. Within days, Beijing imposed tariffs of up to 50% on U.S. agricultural exports, including soybeans, corn, beef, and dairy products. The Chinese Ministry of Commerce accused the U.S. of “naked economic bullying” and filed a formal complaint with the World Trade Organization.

Why this war is different — and more dangerous

Trump returned to office in 2025, declaring that “tariffs” was his favorite word. He wasn’t joking. He began implementing tariffs in his first day in office and took only two months to target China.

Compared to past tariff disputes, like the Smoot-Hawley Tariff Act of 1930 or the U.S.-Japan trade tensions of the 1980s, the current situation is more expansive, more ideological, and more deeply entwined with national security.

  • In the 1930s, tariffs were mainly about protectionism amid a global depression.
  • In the 1980s, disputes with Japan focused on market access, with eventual negotiated settlements.
  • Today, tariffs are instruments in a struggle over who controls the technologies and supply chains of the 21st century.

Historically, the American Congress maintains power to levy tariffs. But Congress in the 1970s delegated that power to the president in specific emergency situations. Presidents Trump and Biden have used the power in unprecedented ways over the past decade to impose new tariffs without the approval of Congress.

There are four other major reasons why the Trump tariff wars are more dangerous than the escalations of the past 150 years:

  • They are no longer confined to particular industries like steel or solar panels. Entire sectors — especially in green technology, digital goods, and agriculture — are now battlegrounds.
  • Tariffs are being paired with non-tariff weapons: export controls on critical technology, bans on Chinese apps, investment restrictions, and visa limits on scientists and engineers.
  • In one of the starkest breaks from historical norms, tariffs are now intertwined with national security concerns. The Trump and Biden administrations alike have cited China’s control over critical supply chain, from rare earth minerals to semiconductors, as reasons for tariffs and investment restrictions. Biden’s national security adviser, Jake Sullivan, said in 2023 that American trade policy was about “safeguarding national security” and protecting “the very foundations of our economic future.”
  • The trade wars are being framed explicitly as a clash of economic systems, not only about unfair trade practices.

“I’m really excited that we are rallying Americans to be anti-China,” self-proclaimed America First journalist Laura Loomer, an informal Trump adviser, posted on the social media platform X. “We need more anti-CCP energy in our country,” she added, referring to the Chinese Communist Party. “It’s about time that we wake people up to the fact that the CCP is our enemy.”

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Memes on Chinese social media mock the Trump tariffs.

American politicians are heating up the rhetoric in a bipartisan frenzy. Congress in March passed the American Supply Chains Protection Act, mandating that critical goods (like semiconductors, pharmaceuticals, and rare earth elements) must be manufactured either domestically or in “trusted partner nations.” Chinese firms were explicitly excluded.

“To achieve a strong, resilient, supply chain, we must have a coordinated, national strategy that decreases dependence on our adversaries, like Communist China, and leverages American ingenuity,” said Senator Marsha Blackburn, a Tennessee Republican.

China’s state media responded by ratcheting up its rhetoric to levels reminiscent of the Cold War.

“The U.S. should stop whining about itself being a victim in global trade and put an end to its capricious and destructive behavior,” the Communist Party’s China Daily wrote in an editorial. “It has outsourced its manufacturing and borrowed money in order to have a higher standard of living than it’s entitled to based on its productivity. Rather than being ‘cheated,’ the U.S. has been taking a free ride on the globalization train.”

Trump compounded the economic damage by picking trade wars with his country’s two other largest trading partners, Canada and Mexico. He repeatedly declared his interest in making Canada America’s 51st state and unilaterally imposed 50% tariffs on a wide range of Canadian imports without provocation. Canada’s government responded with measured retaliation, but Canadian citizens retaliated with a wide-ranging boycott of the U.S. tourism market in 2026.

Amid this political psychodrama, and the economic uncertainty it creates, there has been real economic damage:

  • U.S. inflation spiked in early 2025, as higher tariffs on EVs and electronics drove up consumer prices. As tariffs came and went, the affects on inflation varied, but economists estimated that they were responsible for continuing higher levels of consumer costs into late 2026. The U.S.-Israeli war on Iran created an energy price spike and a further inflationary spiral around the world.
  • U.S. farmers face a second major hit, eerily reminiscent of the 2018–2019 pain, as Chinese buyers pivoted to Brazil, Argentina, and Russia for agricultural imports. Even after the China-U.S. truce went into effect and Chinese began small purchases of U.S. soybeans, Trump’s trade wars with Canada, Mexico and Europe had caused even more damage to American agricultural exports.
  • Global supply chains are scrambling again. Companies that once thought they had weathered the U.S.-China trade storms are now exploring further diversification to India, Vietnam, Mexico, and Eastern Europe.

China, meanwhile, accelerated its “dual circulation” strategy — focusing on domestic production and internal consumption to lessen reliance on U.S. technology and markets. Chinese manufacturers have shut down production, at least temporarily, in factories in Guangdong and other provinces. Some companies are exploring outsourcing to lower-cost labor markets.

The Chinese government has reached out to nations around the world, from ASEAN countries in Southeast Asia to the European Union, to renew its commitment to the pre-Trump global trading order. But most countries are responding warily, as Trump seeks to negotiate bilateral deals.

“Nothing is certain but uncertainty when it comes to Trump tariffs!” Tengku Zafrul Aziz, Malaysia’s Minister of Investment, Trade and Industry, posted on LinkedIn.

The WTO estimated in April that reciprocal tariffs would slash the 2025 global GDP by 0.6%. The World Bank warned in an April 2025 report that a fully decoupled global economy could shave 2% off world GDP by 2030 — trillions of dollars in lost wealth. The current situation has been described as a “slow-motion fracture of the world trading system.” With Trump insistent on a permanent tariff regime, it is difficult to tell if his administration, which ends in January 2029, is an aberration or a herald of a permanently fractured system.

Global consequences

Tariffs have always been about more than just economics. They are tools of power and leverage, expressions of national priorities and fears.

But the 2025 U.S.-China tariff war marked a profound shift. It is not just a fight over trade imbalances, but a battle over the very future of global order and the hegemonic ambitions of the world’s two largest economies.

Each twist and turn in the war — each up and down in stock markets — is the subject of social media trolling and government spin. Chinese nationalists were particularly gleeful when Trump retreated from 145% to 30% tariffs on May 12. Beijing dropped its levies on U.S. goods to 10%. There have been a series of truces agreed to by both sides, the latest lasting until after the 2026 midterm elections in the United States.

“This is called, ‘victory,’” Hu Xijin, the retired editor of the state-controlled Global Times, reveled on the Weibo social media platform. “Today we have definitely driven the Americans back to the 38th parallel! [a reference to the pre-war Korean border].”

Hu’s allusion resonates deeply among Chinese superpatriots. More than 1 million Chinese troops famously drove American and other United Nations troops to retreat to near the 38th parallel after the UN forces had conquered nearly all of North Korea in the fall of 1950 in a counteroffensive following the North’s summertime invasion of the South. The war ended in 1953 after more than two additional years of bloody stalemate.

Today’s war is not being fought by soldiers but by lawyers and customs agents. Whether the world moves toward deeper fragmentation or finds a new equilibrium will depend on political will, economic realities, and, perhaps, a willingness to learn from the lessons of history.

“It is an enduring lesson of history: protectionism may feel good in the short term, but it inevitably isolates and impoverishes in the long run,” says Imran Khalid.

If the United States and China do not reach a permanent cease fire in their trade war — and Trump does not back down on universal tariffs — the entire global economy will suffer, says Callum Glennen of the World Finance website.

“No one wins,” Glennen wrote. “It will be challenging to identify a winner from the fallout of the rounds of sanctions that China and the U.S. are throwing at one another, since there is not a clearly defined goal for either side. Both economies will suffer from the tariffs, and neither is likely to see a significant redevelopment of their local industries.

“The concerns of the U.S. regarding alleged intellectual property theft by Chinese firms may be addressed, but whether that will result in a reduction of the trade deficit is unknown. Based on the U.S.’ history, the damage from a fully fledged trade war could be significant.”


This story was originally written for the Global Business Journalism program website. It was part of a series of articles created by the Global Business Journalism program to help reporters worldwide cover trade and other economic policy issues. Access the business journalism toolkit here.

Note: Economist Robert Blecker, quoted above, died after his guest lecture at Tsinghua University.


How to write an easy-to-understand business or economic news story

Business journalist
Here are 11 ways to add value for readers when you cover business or economic issues.

By RICK DUNHAM

Despite a plunge in newspaper jobs of more than half since 2000, business news is a growth industry that has created new opportunities for journalists in print, digital and newsletter formats. 

And for some very good reasons. Business news is not the latest journalism fad; it never goes out of style. Economic news explains our world. Business and personal finance are central to our lives. Our world is more interconnected economically than ever before, as we saw in April with the global stock gyrations following U.S. President Donald Trump’s tariff announcements. In tough times — as business leaders such as BlackRock CEO Larry Fink are predicting for 2025 — economic news is more important to us than ever.

So even if you aren’t applying for a job at a business news outlet, you need to improve your skill set to effectively cover economic issues. Every journalist should be able to write about business or economic topics with comfort and ease. 

Here are 11 tips to help you write easy-to-understand and impactful business reports:

(1) Know your audience

Are your readers well versed on business topics in general? Do you write for a general audience? Are you looking for specialty stories for your region, or regional stories about a national (or global) topic? Your approach to today’s big news story is likely to vary so you can engage your audience.

Example: If you’re covering trade wars, are you writing for a national, international or local audience? Does your audience skew toward highly educated businesspeople or investors who understand the economics of tariffs and are familiar with concepts such as the World Trade Organization (WTO), the Doha Round, Section 201 and export controls? Do your readers want to know how higher tariffs will affect local consumers, small businesses or hometown jobs? Do you serve a specialty audience interested in a sector of the economy such as agriculture, an industry like soybeans, or demographic groups ranging from investors to the elderly? The major facts don’t change, but your reporting angle and writing style do.

(2) Be an expert

If it’s your beat, you already are. If you’ve been assigned a story on an unfamiliar topic, do your homework. Research, research, research! Talk to experts in the field. Talk to academics, trade groups, labor leaders, public officials. Hear what “real people” really think.

You need to master the subject before you can communicate with clarity. Economic journalists must heed Albert Einstein’s famous words, “If you can’t explain it simply, you don’t understand it well enough.” If you can’t explain it simply, do more research.

(3) Hone your analytical skills

To add value to your coverage, you must go far beyond the “what” of what has happened. You have to be able to explain why the story is important. Offer historical context or present your story in the broader context of the national or global situation.

Here’s a good guide to smart analytical story structure. What happened + what comes next? What happened + why it happened. What happened + how it happened. What happened + its impact.

In addition to your personal expertise, you should take advantage of specialists in the field. Bloomberg News recommends interviewing neutral experts. Industry, corporate or labor representatives can add insight to business stories from their particular perspectives. (Just avoid spin and propaganda.) Public officials, NGOs, citizen watchdog groups, academics and think tanks all can offer quotations, data and other information that reinforce your analytical framework. 

[Read more: 10 tips for covering legislative bodies]

(4) De-mystify business

Despite hundreds of acronyms and business terms bandied about by MBAs and investment counselors, economics is not an academic pursuit or a complicated science beyond the reach of mere mortals. It is real life. And the stories can be told using simple English.

Avoid acronyms. Define technical terms in succinct, simple-to-understand phrases. (Example: If the president invokes “Section 301 powers,” explain that it is a section of a 1974 trade law that empowers the U.S. to penalize unfair trade practices of foreign countries that harm American commerce.)

Don’t make business pieces more complicated than they have to be. Just tell the story like you are describing it to a friend. Or your mother.

(5) Think of both the small picture and the big picture

When you are conceptualizing your story, ask yourself some key questions: How does today’s news fit in the bigger picture of the topic? Who wins and who loses? What is the impact on your audience and on “real people”?

Here are a few ways you can zoom in and out when writing about the latest economic developments. Ask, what is the impact:

  • For this industry and the entire economy
  • For my city, state or province, the region and the country
  • For the country and the world
  • For this business and all businesses in its sector
  • For this business and all businesses in my city, region or country
  • For affected workers in my city and beyond

(6) Put people first

Business and economic stories are people stories, too. Don’t get lost in the numbers. Economic coverage tells the tales of people: lost jobs and new jobs, jobs moving from one place to another, devastated communities and communities celebrating economic expansion, high-paying jobs and declining standards of living, inflation eating away at living standards, small businesses squeezed by rising costs, tariffs and government regulation.

As Bill Dorman, news director of Hawai’i Public Radio, told Global Business Journalism students at Tsinghua University: “Put faces on the numbers and tell the stories behind the statistics.”

Think of the people who make the decisions. Think of the people who are affected by corporate decisions: employees, shareholders, consumers, citizens in the community. People-oriented business journalism is more compelling and easier for news consumers to digest.

(7) Rely on insightful quotations

Quotations are more important in business stories than in most news reports. Why? Readers want to know what experts think of major economic developments — particularly independent experts without a financial interest in the issue at hand. They also care about the reactions of business executives and public officials. Quotations from consumers or workers can add depth and a human touch to a story driven by economic data.

Concise and thoughtful quotations (not public relations mumbo jumbo) add authority and depth to your story. They underscore the theme of your story. They help convince the reader that you are not just offering your opinion.

(8) Consider the biases of sources

In economic reporting, many of the sources you deal with — both human and statistical — have biases. Your job is to present factual information and provide context so your audience can assess the information and reach its own conclusions.

When dealing with sources, always be aware of people’s agendas, from ideology to politics to profits. Rely on consistently reliable sources. If a source has a bias that would not be obvious to an average reader, note that in the story.

Make sure to put data sets into context. If necessary, note that a data set has a questionable track record (or is considered the most authoritative). For example, the Chinese government puts out its official manufacturing index (the PMI), and the independent Caixin business news outlet produces its own manufacturing index (the CMI). Some economists and journalists have expressed skepticism over official Chinese government data. (Chinese state media calls this criticism “a fallacy” and “cognitive warfare against China.”) You must reach your own conclusions. You may want to present the data side by side and let readers decide what to trust. Or point out the fact that one is government-produced and the other is not.

You often have competing data sets measuring the same, or similar, topics. Consumer confidence in the U.S. is measured monthly by the Conference Board, a nonpartisan business think tank, and by the University of Michigan. Global consumer confidence is tracked monthly by the Organisation for Economic Co-operation and Development (OECD), an international policymaking forum and data hub. The Conference Board also releases a monthly CEO confidence barometer. All of these measures are highly respected by business journalists. But you must be careful not to “mix apples and oranges.” Compare the same data set over time rather than mixing your surveys.

[Read more: To write better features, think like a child]

(9) Sweat the small stuff

Legendary BusinessWeek editor-in-chief Stephen Shepard told his staff to make sure their numbers are correct because people in the business community will always notice errors — and complain. 

Small mistakes harm your credibility, and your publication’s. Don’t confuse millions, billions and trillions. Don’t mix up percentage increase and percentage points. Spell names correctly and double-check people’s job titles. It’s easy. There’s no room for error, and no excuse for errors.

(10) Remember: You are not a cheerleader

Journalists are neutral observers and analysts. We don’t cheer for good news and write “unfortunately” about bad news. We are not rooting for the businesses we cover to do well or for the economy to boom or for unemployment to go down. We are not sad about workers who lose jobs or factories that close. We show the human side of the news through description, details and quotations, not through loaded adverbs and personal asides. 

It’s important to maintain independence from the players we cover. You must decide the news angle — not the people you are covering.

“We write about what’s happening, not necessarily what is announced,” Colin Pope, editor of the Austin Business Journal, reminded Global Business Journalism students.

(11) Make your writing accessible

Structure your story carefully to make it easily accessible to your audience. As veteran business journalist and professor Chris Roush writes: “You can be the greatest business reporter of all time and find all kinds of amazing facts about companies or the economy. But unless you know how to put those facts together in a compelling series of words and sentences, your work will have gone to waste.”

Get to the point immediately. What’s new? What’s the most important information? Why is it important? It may seem counterintuitive, but try to avoid numbers in the lead of an economics story. It’s better to write that “Ukraine’s economy will shrink by almost half this year, according to a report released by the World Bank” than to use the specific number, 45%. Numbers, particularly large numbers, can confuse readers and obscure the impact of the news. It’s better to use vivid descriptions that offer context and then circle back with specific data.

That’s exactly what Bloomberg News did in this October 2024 report. “Chinese stocks listed onshore headed for their first decline in 11 days as traders grew impatient with the pace of Beijing’s stimulus measures, with sentiment also hurt by weak holiday-spending data,” the story by Charlotte Yang began. Only in the second paragraph did Bloomberg start unspooling numbers: “The benchmark CSI Index slid as much as 7.4%, wiping out the gain of 5.9% it made Tuesday…”

When citing economic data, it is best to put the new number first, followed by either the previous data point or the change from the previous data point. This provides instant context. Don’t overwhelm your audience with numbers. As a general rule, limit yourself to two numbers in a sentence. Try to avoid numbers in back-to-back sentences.

You can find yourself drowning in numbers. You’re the expert: decide what is most important and leave the rest out. You are the gate-keeper for your readers. Your judgment is important. Don’t overwhelm them with information of diminishing value.

Your information should be easily understood. Avoid most acronyms (YOY, ROI, YTD), but a few — like CEO and GDP — are widely understood and always acceptable. Avoid business jargon such as synergy, robust, core competency, low-hanging fruit or mission-critical. Your story should sound like a conversation with a knowledgeable friend, not a corporate press release or a government report. 

That kind of writing will allow you to convey to your audience your analytical skill and indomitable spirit of inquiry. Those traits are essential to success in economic reporting, Mark Hamrick, senior economic analyst for Bankrate.com, told Global Business Journalism students.

“People in business journalism should have a native curiosity that never sleeps.”

This story was earlier published on GlobalBusinessJournalism.com and IJNet.org.