Business journalism’s 5 pillars of purpose: My take on economic reporting’s core principles

Watch this report as a mini-documentary.

By RICK DUNHAM

In a media world transformed by digital disruption, economic volatility and the never-ending news cycle, high-quality business journalism has never been more essential for citizens around the world — or more challenged by a convergence of economic and political forces. Amid social media misinformation, corporate spin, government pressure and declining trust in institutions, the mission of business news organizations has evolved to serve a public increasingly hungry for clarity, accountability and context.

Rick Dunham
Rick Dunham (GBJ photo)

While styles of business news coverage vary across platforms and countries, five core goals remain central to economic reporting in the modern era.

These five fundamental missions — informing the public, interpreting economic trends, holding power accountable, guiding decision-making and spotlighting broader economic shifts such as innovation and inequality — are the cornerstones of meaningful, responsible business journalism. Let’s take a look at each of them.

1. Informing the public: Gleaning clarity from complexity

At its heart, business journalism exists to inform. It demystifies complex economic developments, financial markets, and corporate affairs for a broad audience. From interest rate hikes to stock market volatility, from GDP reports to global supply chain disruptions, the goal is to translate jargon into accessible language without sacrificing nuance.

“Business journalism has always been important but never has it been more important than right now,” Mark Hamrick, founder of the Hamrick Brief, told Global Business Journalism students. “This obviously is a remarkable time in human history — the rate of change is remarkable. The ability to tell a story well is one of the most important skill sets we have.”

Good business coverage doesn’t just report the what — it explains the why and the how, helping readers understand how distant decisions by central banks, tech CEOs, or energy producers can affect household budgets or career prospects.

2. Interpreting trends: Context beyond the headlines

Modern business journalists are not merely stenographers of the day’s earnings calls or labor reports. They are interpreters — placing economic and corporate events in a broader context. Why does a stronger dollar matter? What does a jobs report signal about inflation? How does a tech company’s quarterly performance hint at shifting consumer habits?

“Every news story needs a paragraph on the significance or context of the news and business news is no different,” noted Jeffrey Timmermans, a longtime Wall Street Journal reporter now working at the Reynolds Center for Business Journalism. “Each business story should explain why the news matters to the reader.”

Interpretation has become even more critical in an era where data is abundant but understanding is scarce. Long-form explainers, data journalism, podcasts, and interactive graphics have become key tools for business reporters helping audiences grasp long-term trends — from climate finance to the future of AI.

Journalism spotlight
Shining a light on wrongdoing (Image by Wix AI)

3. Holding power to account: Watchdogs in the boardrooms and beyond

Perhaps the most vital and difficult of business journalism’s missions is accountability reporting. This includes exposing fraud, investigating regulatory failures, scrutinizing executive behavior and tracing the flow of money and influence in both the public and private sectors.

Whether covering the fall of FTX and Sam Bankman-Fried, probing the causes of the 2008 financial crisis or revealing how fossil fuel corporations shaped perceptions of climate change in much of the world, investigative business reporting plays a key role in serving the public interest.

“Customers, investors, pensioners, employees and taxpayers all have been harmed in recent years by a reckless disregard at the highest levels of companies,” Gretchen Morgenson, a Pulitzer Prize-winning financial journalist, told a Wharton School leadership conference. “If the people who have created these disasters and profited from them are allowed to slink off into the night, then I think we will be confirming the suspicion that the paths of the powerful are protected, and that the little guy is left to fend for himself.”

In the wake of growing public anger over wealth inequality and the power of transnational global corporations, the watchdog role of business journalism is ethically important — and it is increasingly expected by audiences, even in countries with some limits on press freedom.

4. Guiding decisions: Practical tools for spending, work and wealth

Another core mission of business journalism is helping individuals and institutions make informed choices — whether about investments, careers, consumption or business strategies.

This service-oriented aspect has grown in popularity and sophistication, with media brands like Bloomberg, CNBC, Morning Brew, and The Wall Street Journal offering targeted newsletters, personal finance columns, real-time market updates, and deep industry analysis.

In short, business news has become more personal. Increasingly, it’s not just about what Apple or Tesla did — but about what you should do next. That could be consumer decisions, investment choices or retirement options.

“People read our words, based on which they shape their own opinions and make decisions,” Colin Pope, editor of Austin Business Journal, told students in the Global Business Journalism program’s Business News Reporting and Editing course.

Not every economic journalist is up to the challenge of simplifying the numbers and explaining complex data. The 2025 Barnum Financial Group “Study of Americans in the Workplace“ found that 39% of respondents felt intimidated by financial complexities, contributing to “a population struggling to access and understand the financial resources they need” to make economic decisions.

The clearer business journalists can be in their data analysis and reporting, the more confident their audience can be in decision-making.

Morgenson, now a senior reporter for NBC News Investigations, says her aim as a reporter is to “simplify complex financial dealings so all readers can understand them. Although I am thrilled to have received an array of journalism awards over my career, the most rewarding aspect of my work is helping readers cut through financial fog and protect themselves and their families.”

5. Telling the broader economic story: Innovation and inequality

Today’s business journalism must also capture the complex forces shaping the 21st-century economy: rapid innovation, increasing inequality, and the battles over globalism and global economic dominance.

From covering the rise of artificial intelligence and green energy startups to exploring the gig economy, inconsistencies in labor rights from nation to nation, and the gender pay chasm in some countries, business journalists are storytellers of transformations and of stubborn traditions.

More often than not, those stories are not simply “bottom line” business stories but are societal narratives that often touch on local and national politics, social justice concerns, minority rights, women’s rights and environmental policy.

“Journalists are needed more than ever to bear witness to history,” Linda Lew, a reporter for Bloomberg News in Hong Kong, told Global Business Journalism program students.

Linda Lew
Linda Lew

This increased coverage of economic justice issues means that ESG (an acronym for Environmental, Social and Governance) investing issues, and diversity in corporate leadership, are no longer niche coverage areas. They are central to understanding the modern economy — and to building trust with younger, values-driven audiences. Coverage of the rise of far-right populism from the Americas to Europe requires skill in both economic and political analysis.

What’s more, in the midst of today’s rapid innovation, business reporters must be prepared to cover the industries of the future, from green technologies to artificial intelligence. Beat coverage can range from profiles to narratives, corporate profit deep dives to investigative pieces about venture capital fundraising attempts.

Reporters covering these emerging industries (and markets) must be able to explain — in simple language — what the technology is and what its impact will be on the lives of people around the world. They also will be called on to cover the business end of companies in a boom-and-bust world that sees spectacular successes, meteoric flameouts and a few criminal prosecutions. All of which are exciting — and challenging — for the reporters covering the story.

5 pillars
Five pillars underpin business journalism (Image by Wix AI)

The future: Business journalism in the digital age

As the digital economy has expanded, so too has the media ecosystem covering it. Traditional print and television outlets now compete with newsletters, TikTok explainers, YouTube analysts, Substack authors, and especially influencers with strong opinions about crypto or real estate. To demonstrate the power of the influencer culture: More Americans got news about the 2024 presidential election on TikTok from influencers and celebrities than from traditional news organizations’ video feeds, according to Pew Research Center findings.

Sharon Moshavi
Sharon Moshavi (ICFJ photo)

Yet even amid information overload and the cacophony of facts, opinions and rumors, professional business journalism remains distinct. It is evidence-based, ethically grounded, and committed to transparency.

“There may not be a single truth, but a fact is still a fact,” said Sharon Moshavi, president of the International Center for Journalists. “Everyone is entitled to their opinion, and there is no such thing as absolute and ultimate truth. But a phone is a phone. My AirPods are AirPods … And I think only then are we going to get to that world I like where facts reign.”

Truth is not journalism’s only challenge. Revenue models are shifting. Audiences for traditional media are rapidly shrinking. Misinformation spreads quickly. Reporters face pressure to produce more with fewer resources. And AI tools are transforming how news is gathered and delivered.

Still, the mission endures.

“I’m always looking for something that is hidden, something people don’t want other people to know,” said Lise Olsen, Houston-based investigative reporter focusing on crime, corruption, workers’ safety and human rights, during a lecture to Global Business Journalism students.


This report first appeared on the Global Business Journalism program website.


How to write an easy-to-understand business or economic news story

Business journalist
Here are 11 ways to add value for readers when you cover business or economic issues.

By RICK DUNHAM

Despite a plunge in newspaper jobs of more than half since 2000, business news is a growth industry that has created new opportunities for journalists in print, digital and newsletter formats. 

And for some very good reasons. Business news is not the latest journalism fad; it never goes out of style. Economic news explains our world. Business and personal finance are central to our lives. Our world is more interconnected economically than ever before, as we saw in April with the global stock gyrations following U.S. President Donald Trump’s tariff announcements. In tough times — as business leaders such as BlackRock CEO Larry Fink are predicting for 2025 — economic news is more important to us than ever.

So even if you aren’t applying for a job at a business news outlet, you need to improve your skill set to effectively cover economic issues. Every journalist should be able to write about business or economic topics with comfort and ease. 

Here are 11 tips to help you write easy-to-understand and impactful business reports:

(1) Know your audience

Are your readers well versed on business topics in general? Do you write for a general audience? Are you looking for specialty stories for your region, or regional stories about a national (or global) topic? Your approach to today’s big news story is likely to vary so you can engage your audience.

Example: If you’re covering trade wars, are you writing for a national, international or local audience? Does your audience skew toward highly educated businesspeople or investors who understand the economics of tariffs and are familiar with concepts such as the World Trade Organization (WTO), the Doha Round, Section 201 and export controls? Do your readers want to know how higher tariffs will affect local consumers, small businesses or hometown jobs? Do you serve a specialty audience interested in a sector of the economy such as agriculture, an industry like soybeans, or demographic groups ranging from investors to the elderly? The major facts don’t change, but your reporting angle and writing style do.

(2) Be an expert

If it’s your beat, you already are. If you’ve been assigned a story on an unfamiliar topic, do your homework. Research, research, research! Talk to experts in the field. Talk to academics, trade groups, labor leaders, public officials. Hear what “real people” really think.

You need to master the subject before you can communicate with clarity. Economic journalists must heed Albert Einstein’s famous words, “If you can’t explain it simply, you don’t understand it well enough.” If you can’t explain it simply, do more research.

(3) Hone your analytical skills

To add value to your coverage, you must go far beyond the “what” of what has happened. You have to be able to explain why the story is important. Offer historical context or present your story in the broader context of the national or global situation.

Here’s a good guide to smart analytical story structure. What happened + what comes next? What happened + why it happened. What happened + how it happened. What happened + its impact.

In addition to your personal expertise, you should take advantage of specialists in the field. Bloomberg News recommends interviewing neutral experts. Industry, corporate or labor representatives can add insight to business stories from their particular perspectives. (Just avoid spin and propaganda.) Public officials, NGOs, citizen watchdog groups, academics and think tanks all can offer quotations, data and other information that reinforce your analytical framework. 

[Read more: 10 tips for covering legislative bodies]

(4) De-mystify business

Despite hundreds of acronyms and business terms bandied about by MBAs and investment counselors, economics is not an academic pursuit or a complicated science beyond the reach of mere mortals. It is real life. And the stories can be told using simple English.

Avoid acronyms. Define technical terms in succinct, simple-to-understand phrases. (Example: If the president invokes “Section 301 powers,” explain that it is a section of a 1974 trade law that empowers the U.S. to penalize unfair trade practices of foreign countries that harm American commerce.)

Don’t make business pieces more complicated than they have to be. Just tell the story like you are describing it to a friend. Or your mother.

(5) Think of both the small picture and the big picture

When you are conceptualizing your story, ask yourself some key questions: How does today’s news fit in the bigger picture of the topic? Who wins and who loses? What is the impact on your audience and on “real people”?

Here are a few ways you can zoom in and out when writing about the latest economic developments. Ask, what is the impact:

  • For this industry and the entire economy
  • For my city, state or province, the region and the country
  • For the country and the world
  • For this business and all businesses in its sector
  • For this business and all businesses in my city, region or country
  • For affected workers in my city and beyond

(6) Put people first

Business and economic stories are people stories, too. Don’t get lost in the numbers. Economic coverage tells the tales of people: lost jobs and new jobs, jobs moving from one place to another, devastated communities and communities celebrating economic expansion, high-paying jobs and declining standards of living, inflation eating away at living standards, small businesses squeezed by rising costs, tariffs and government regulation.

As Bill Dorman, news director of Hawai’i Public Radio, told Global Business Journalism students at Tsinghua University: “Put faces on the numbers and tell the stories behind the statistics.”

Think of the people who make the decisions. Think of the people who are affected by corporate decisions: employees, shareholders, consumers, citizens in the community. People-oriented business journalism is more compelling and easier for news consumers to digest.

(7) Rely on insightful quotations

Quotations are more important in business stories than in most news reports. Why? Readers want to know what experts think of major economic developments — particularly independent experts without a financial interest in the issue at hand. They also care about the reactions of business executives and public officials. Quotations from consumers or workers can add depth and a human touch to a story driven by economic data.

Concise and thoughtful quotations (not public relations mumbo jumbo) add authority and depth to your story. They underscore the theme of your story. They help convince the reader that you are not just offering your opinion.

(8) Consider the biases of sources

In economic reporting, many of the sources you deal with — both human and statistical — have biases. Your job is to present factual information and provide context so your audience can assess the information and reach its own conclusions.

When dealing with sources, always be aware of people’s agendas, from ideology to politics to profits. Rely on consistently reliable sources. If a source has a bias that would not be obvious to an average reader, note that in the story.

Make sure to put data sets into context. If necessary, note that a data set has a questionable track record (or is considered the most authoritative). For example, the Chinese government puts out its official manufacturing index (the PMI), and the independent Caixin business news outlet produces its own manufacturing index (the CMI). Some economists and journalists have expressed skepticism over official Chinese government data. (Chinese state media calls this criticism “a fallacy” and “cognitive warfare against China.”) You must reach your own conclusions. You may want to present the data side by side and let readers decide what to trust. Or point out the fact that one is government-produced and the other is not.

You often have competing data sets measuring the same, or similar, topics. Consumer confidence in the U.S. is measured monthly by the Conference Board, a nonpartisan business think tank, and by the University of Michigan. Global consumer confidence is tracked monthly by the Organisation for Economic Co-operation and Development (OECD), an international policymaking forum and data hub. The Conference Board also releases a monthly CEO confidence barometer. All of these measures are highly respected by business journalists. But you must be careful not to “mix apples and oranges.” Compare the same data set over time rather than mixing your surveys.

[Read more: To write better features, think like a child]

(9) Sweat the small stuff

Legendary BusinessWeek editor-in-chief Stephen Shepard told his staff to make sure their numbers are correct because people in the business community will always notice errors — and complain. 

Small mistakes harm your credibility, and your publication’s. Don’t confuse millions, billions and trillions. Don’t mix up percentage increase and percentage points. Spell names correctly and double-check people’s job titles. It’s easy. There’s no room for error, and no excuse for errors.

(10) Remember: You are not a cheerleader

Journalists are neutral observers and analysts. We don’t cheer for good news and write “unfortunately” about bad news. We are not rooting for the businesses we cover to do well or for the economy to boom or for unemployment to go down. We are not sad about workers who lose jobs or factories that close. We show the human side of the news through description, details and quotations, not through loaded adverbs and personal asides. 

It’s important to maintain independence from the players we cover. You must decide the news angle — not the people you are covering.

“We write about what’s happening, not necessarily what is announced,” Colin Pope, editor of the Austin Business Journal, reminded Global Business Journalism students.

(11) Make your writing accessible

Structure your story carefully to make it easily accessible to your audience. As veteran business journalist and professor Chris Roush writes: “You can be the greatest business reporter of all time and find all kinds of amazing facts about companies or the economy. But unless you know how to put those facts together in a compelling series of words and sentences, your work will have gone to waste.”

Get to the point immediately. What’s new? What’s the most important information? Why is it important? It may seem counterintuitive, but try to avoid numbers in the lead of an economics story. It’s better to write that “Ukraine’s economy will shrink by almost half this year, according to a report released by the World Bank” than to use the specific number, 45%. Numbers, particularly large numbers, can confuse readers and obscure the impact of the news. It’s better to use vivid descriptions that offer context and then circle back with specific data.

That’s exactly what Bloomberg News did in this October 2024 report. “Chinese stocks listed onshore headed for their first decline in 11 days as traders grew impatient with the pace of Beijing’s stimulus measures, with sentiment also hurt by weak holiday-spending data,” the story by Charlotte Yang began. Only in the second paragraph did Bloomberg start unspooling numbers: “The benchmark CSI Index slid as much as 7.4%, wiping out the gain of 5.9% it made Tuesday…”

When citing economic data, it is best to put the new number first, followed by either the previous data point or the change from the previous data point. This provides instant context. Don’t overwhelm your audience with numbers. As a general rule, limit yourself to two numbers in a sentence. Try to avoid numbers in back-to-back sentences.

You can find yourself drowning in numbers. You’re the expert: decide what is most important and leave the rest out. You are the gate-keeper for your readers. Your judgment is important. Don’t overwhelm them with information of diminishing value.

Your information should be easily understood. Avoid most acronyms (YOY, ROI, YTD), but a few — like CEO and GDP — are widely understood and always acceptable. Avoid business jargon such as synergy, robust, core competency, low-hanging fruit or mission-critical. Your story should sound like a conversation with a knowledgeable friend, not a corporate press release or a government report. 

That kind of writing will allow you to convey to your audience your analytical skill and indomitable spirit of inquiry. Those traits are essential to success in economic reporting, Mark Hamrick, senior economic analyst for Bankrate.com, told Global Business Journalism students.

“People in business journalism should have a native curiosity that never sleeps.”

This story was earlier published on GlobalBusinessJournalism.com and IJNet.org.


You’re invited: Here’s why (and how) you should apply to join the Global Business Journalism Program at Tsinghua

Are you interested in becoming an expert on the world’s fastest-growing economy?

Do you want to study Asia Pacific business development and report that to the world?

Do you want to have an amazing educational and personal experience in a dynamic country?

Do you want to learn how to share your stories with audiences via print, audio, video and digital media?

Please join us in the Global Business Journalism master’s degree program at Tsinghua University in China!

Here are instructions for application for the 2019-2020 academic year. Applications will be accepted after November 1, 2018.

1. Introduction

With China playing a key role in the global economy, there is a soaring demand for trained professionals who can understand the exciting, complicated development of the world’s fastest-growing economy and can explain it clearly and in depth to audiences in China and around the world.

Tsinghua University’s Master of Arts degree in Global Business Journalism is designed to meet that growing need. The program offers international students the opportunity to master the fine points of business, finance and economics in China. All courses are taught in English – the international language of business – by internationally renowned scholars and accomplished journalists with extensive global experience. The program’s facilities rival those of other leading journalism schools worldwide. The news lab has the largest number of Bloomberg terminals sponsored by the company of any college in the world.

Business journalism is one of the fastest growing areas of employment opportunities in the industry today. News audiences are eager to learn about the world of business, while media departments expect PR professionals to understand and analyze the complexities of business issues. Tsinghua’s Master of Global Business Journalism Program is designed to offer you the opportunity to meet these growing needs. We welcome you to join us!

mmexport1532805779750

The first English-language graduate business journalism program on the Chinese mainland, created in partnership with the International Center for Journalists, it has sent more than 200 graduates to news outlets in China and globally over its first decade.

Launched in 2007, GBJ has already been recognized by students and recruiters alike as a world-class program. Academe, the world’s leading journal on higher education, has featured a series of articles on the program. The student body is culturally and professionally diverse. The full-time program spans two years of intense, fast-paced, rewarding study. Those who complete it successfully emerge with valuable connections, a rich array of opportunities and the business and journalism skills to capitalize on them. It is a two-year experience that will last a lifetime.

The program aims to bring business journalism in China in line with top international reporting standards. The Tsinghua School of Journalism and Communication has a long history of cooperation with major international media and financial-information organizations, and visiting scholars have come from outlets such as Bloomberg, Reuters, Business Week, The New York Times, Financial Times, The Washington Post and CNN.

GBJ offers an array of specialized courses that are at the forefront of global business journalism. Students can learn about international accounting standards, multimedia journalism, data mining, complex financial derivatives, journalism ethics, advanced feature writing techniques and the management of media organizations – knowledge that is transferable to other economies and other professions. At the same time, they gain a deeper knowledge of the Chinese language and economy.

The GBJ program benefits from other academic resources on the Tsinghua campus, including its prestigious School of Economics and Management, the Schwarzman Scholars Program, as well as many Chinese and global media and technology companies in Beijing. Internships, field trips and recruiter visits are integral parts of the program.

GBJ students have opportunities to attend conferences on new media, economic development, global economics and other business topics. They benefit from meetings and discussions with guest speakers, including top editors and reporters from leading Chinese and Western news outlets and international business executives. The GBJ has a growing network of smart, sophisticated reporters, editors and public relations professionals who can enhance the world’s understanding of economic and corporate developments in China and globally.

ChingChing Rick class 2018

2. Program Courses 

Basic Courses

Mass Communications and Society in Contemporary China

Chinese Language

Intercultural Communication

Media Research Methods

Workshop for Academic Training and Ethics

Core Courses

Business News Writing and Editing

Multimedia Business Reporting

Economics and Accounting Basics for Journalists

Business News Data Mining and Analysis

Elective Courses

Corporate Communication

Opinion and News Commentary

Hot Topics in the Global Economy

Basic News Writing

Advanced News Writing: Enterprise Journalism

Feature Writing

Corporate Strategies, Case Studies of Chinese and Global Companies

Personal Finance Reporting

Media Management

Workshop on Film and TV Production

Theory and Practice of Public Diplomacy

Data Journalism

Public Relations: An Introduction

Public Speaking

Other Requirements

Professional Seminar for Master’s Candidates in Global Business Journalism

Literature Review and Thesis Proposal

Academic Activities

Internship

GBJ at Bloomberg

3. Qualification Requirements for Applicants

Applicants should have a bachelor’s degree in related fields and a certificate proving English proficiency.

4. Application Documents

1) The completed Foreigner’s Application Form for Admission to Graduate Programs of Tsinghua University with a 2-inch recent photo, signed by the applicant;

2) Statement of Purpose and resume;

3) The original or the notarial degree certificate or proof of education at an academic institution (you need to submit an original or notarial degree certificate after it was awarded) and an academic transcript. The degree certificate and academic transcript must be officially sealed.

4) Two academic recommendation letters from scholars of associate professorship or higher. They must show referee’s phone number and email address on the letter.

5) For non-English speaking students, please provide English level certificates. e.g. TOEFL, IELTS, etc.

6) A copy of your passport page with personal information (personal and ordinary passport);

7) The completed Application Form for Tsinghua University Scholarship (if applicable, original);

8) A non-refundable application fee of RMB800.

The certificates provided should be the original documents in Chinese or in English, otherwise notarial translations in Chinese or English are required. None of the above application documents will be returned.

5. Application Procedure

Step 1: Online Application

Complete Online Application on the Application for Graduate Admission website at http://gradadmission.tsinghua.edu.cn

Step 2: Documents Submission

Submit the application documents listed above to the address indicated below by post mail or in person.

Step 3:Application Fee Payment 

There are two ways to pay application fee:

1 . Pay online using a credit card;

After your online application form is verified or the materials are received by Tsinghua University, the staff will make you the online payment draft, and at the same time, an email will be automatically sent out to remind you to pay the application fee via the online application system.

2 . Pay in cash at the Foreign Student Affairs Office (Room 120, Zijing Building 22) on the campus of Tsinghua University.

6. Application Deadline

March 20, 2019

Both the Online Application and a complete set of Application documents should be completed and the package should be received by March 20, 2019.

7. Tuition and Scholarship

Tuition:Program tuition fee for the year 2018-19 is RMB39000/year.

Accidental Injury and Hospitalization Insurance: RMB 600/year for 2018-19.

Please visit Tsinghua International Students and Scholars Center for more details about scholarships: https://is.tsinghua.edu.cn/publish/isscen/index.html

8. Program Website

For more information about the program, please visit the GBJ website at:

http://gbj.tsjc.tsinghua.edu.cn/

Follow us on:

Facebook: https: //www.facebook.com/GlobalBusinessJournalism/

Twitter: https://twitter.com/GBJprogram

Linkedin: https://www.linkedin.com/in/gbj-global-business-journalism-tsinghua-清华-11133657/

Instagram: https://www.instagram.com/gbjprogram/

Read more about the program:

International Center for Journalists website: https://www.icfj.org/our-work/tsinghua-global-business-journalism-program-gbj

Rick Dunham Blog: https://rickdunhamblog.com/category/global-business-journalism/

10.Contact Information:

Ms. Ma Chengcheng (Sarah Ma)

The GBJ Office Room 302, Omnicom Building,

School of Journalism and Communication

Tsinghua University,

Beijing 100084, P. R. China

Tel: +86 10 6279 6842

Fax: +86 10 6277 1410

E-mail: tsjcws@tsinghua.edu.cn


Apply now for the Global Business Journalism Program, Tsinghua University

 

This slideshow requires JavaScript.

The Global Business Journalism Program at Tsinghua University, a partnership with the International Center for Journalists and Bloomberg News, is the most prestigious English language journalism program on the Chinese mainland.

International graduates of the two-year program receive an M.A. in Global Business Journalism from the Tsinghua School of Journalism and Communication, one of the top journalism schools in Asia.

The program is a cross-cultural educational experience featuring some of the best journalism students in China, along with a selection of elite business, journalism and international relations graduates from around the world. Students from more than 60 nations have participated in the program over its first decade. We welcome your application. The first round of applications is open until January 15, 2018. The second round of applications runs from January 16, 2018 to March 1, 2018. An earlier application improves your chances of receiving a scholarship.

Please contact me at rickdunham@aol.com if you have questions. Here’s the official information from GBJ.

 

 Why GBJ?   

Business journalism is one of the fastest growing sources of employment opportunities in the industry today. News audiences are eager to learn about the world of business, while media offices expect PR professionals to understand and analyze the complexities of business issues. With China playing a central role in the global economy, there is a soaring demand for trained professionals who can understand the exciting, complicated development of the world’s fastest-growing economy – and can explain it – clearly and in depth — to audiences in China and around the world.Tsinghua’s Master of Global Business Journalism Program is designed to offer you the opportunity to meet these growing needs and, at the same time, master the fine points of economics, finance and business in China and the world. We welcome you to join us!

Program Website:
For more information about the program, please visit the GBJ website at:
http://gbj.tsjc.tsinghua.edu.cn/publish/jcgbj/index.html
Application Website:
For an application, please visit the Application Website at:
http://gradadmission.tsinghua.edu.cn

 

Required qualifications for Applicants 

Applicants should have a bachelor’s degree in related fields and a certificate for English proficiency. 

Application Documents 

1) Personal statement.2) Degree certificate.The original, a notarized degree certificate or proof of education at an academic institution. (You need to submit an original or notarized degree certificate after it was awarded.)

3) Academic transcript.

4) Two academic recommendation letters from scholars of associate professorship or higher. They must include the referee’s phone number and email address on the letter.

5) For non-English speaking students, please provide English level certificates. e.g. TOEFL, IELTS, etc.
6) A copy of your passport page with personal information (personal and ordinary passport).
7) For detailed information about scholarships, please visit: http://is.tsinghua.edu.cn.

8) A non-refundable application fee of RMB600.

The certificates provided should be the original documents in Chinese or in English. Otherwise notarized translations in Chinese or English are required.
gbj-logo-Alexis

Application Procedure

 

Step 1: Online Application
Complete Online Application on the website:http://gradadmission.tsinghua.edu.cn.Step 2: Application Fee Payment
There are two ways to pay the application fee:
1. Pay online using a credit card

After your online application form is verified and the materials are received by Tsinghua University, you will be given a choice to pay the application fee via online payment draft or via the online application system.

2. Pay in cash at the Foreign Student Affairs Office (Room 120,Zijing Building 22) on the campus of Tsinghua University.

Application Deadline
First Round: November 1, 2017 — January 15, 2018Second Round: January 16, 2018 — March 1, 2018

 

Tuition and Scholarship 

Tuition: Program tuition fee is RMB39000/year.
Accidental Injury and Hospitalization Insurance: RMB 600/year.Please visit http://is.tsinghua.edu.cn  for more information about scholarships.

 

Other Costs 

Accommodation: RMB 80/day·bed for single rooms and AB rooms, RMB 40/day·bed for double rooms in student dormitories.

GBJ at Bloomberg

GBJ’s 2017 incoming class visits Bloomberg News, Beijing

 

 GBJ Highlights 

√ Setting the standard. Launched in 2007, GBJ has been recognized by students and recruiters alike as a world-class program. The program maintains high international standards for business journalism education, and its innovative curriculum meets the ever-changing demands of both the business world and technological advancements.√ A diverse group of students. The student body is culturally and professionally diverse, reflecting strong global interest and a highly selective admissions process. In its first ten years, GBJ has educated more than 200 international graduates from more than 60 countries.
√ Valuable learning experiences. The full-time program spans two years of intense, fast-paced, rewarding study. Those who complete it successfully emerge with valuable connections, a rich array of opportunities and the business and journalism skills to capitalize on them. It is a two-year experience that will last a lifetime.

√ Specialized courses. GBJ offers an array of specialized courses that are at the forefront of global business journalism. Students can learn about international accounting standards, multimedia journalism, data mining, complex financial derivatives, journalism ethics, advanced feature writing techniques and the management of media organizations – knowledge that is transferable to other economies and other professions. At the same time, they gain a deeper knowledge of the Chinese language and economy.

√ International faculty. All GBJ courses are taught in English by internationally renowned scholars and accomplished journalists with extensive global experience.

√ Digital facilities. The program’s facilities rival those of other leading journalism schools worldwide. The news lab has the largest number of Bloomberg terminals donated to any university in the world.

√ Program partners. Tsinghua University has teamed up with the U.S.-based International Center for Journalists (ICFJ) to build GBJ. Other partners include Bloomberg News, Bank of America and the Knight Foundation. Visiting scholars have worked at prominent global media and financial-information companies such as Bloomberg, Reuters, The Wall Street Journal, Business Week, The New York Times, The Financial Times, CNN and The Washington Post.

√ Unique resources. The GBJ program benefits from other academic resources on the Tsinghua campus, including its prestigious School of Economics and Management and the Schwarzman College, as well as many Chinese and global media and technology companies in Beijing. Internships, field trips and recruiter visits are integral parts of the program.

√ Job Opportunities and Networking. Graduates of the program are working in a number of major media organizations such as Bloomberg, Reuters, CCTV and Xinhua News Agency. Others have landed communications positions at companies such as Ogilvy China and Bank of America, as well as technology and financial companies, Chinese government ministries and international organizations.
GBJ students have opportunities to attend conferences on new media, economic development and other business topics. They benefit from meetings and discussions with guest speakers, including top editors and reporters from leading Chinese and Western news outlets and international business executives. The GBJ has developed a growing network of smart, sophisticated reporters, editors and public relations professionals who can enhance the world’s understanding of economic and corporate developments in China and globally.

 

For further information, please contact:
Ms. Ma Chengcheng (Sarah Ma)
Room 302, Omnicom Building, School of Journalism and Communication
Tsinghua University, Beijing 100084, P. R. ChinaTel: +86 10 6279 6842
Fax: +86 10 6277 1410

E-mail: tsjcws@mail.tsinghua.edu.cn

Website:http://gbj.tsjc.tsinghua.edu.cn


Gain a global perspective as you improve your journalism skills with the USA Summer Journalism Training Program

This slideshow requires JavaScript.

The Global Business Journalism Program is already one of the most prestigious business journalism master’s degree programs in the world. The partnership between the U.S.-based International Center for Journalists and Tsinghua University has produced more than 400 graduates from China and around the globe who are bringing advanced technological skills and business reporting expertise to news sites around the world.

This summer, GBJ’s co-director, Rick Dunham, a veteran of 29 years in Washington journalism, will launch a new initiative, the USA Summer Journalism Training Program in Washington, designed to train aspiring journalists from around the world in global best practices. The two-week program is scheduled to run from July 24 to August 4. Sessions will be held at the International Center for Journalists and other venues in Washington.

The USA Summer Journalism Training Program includes more than a dozen training sessions and workshops, hands-on reporting exercises, and tours of news organizations, as well as Washington-area sightseeing and special social activities. Guest speakers will include prominent Washington journalists, academics and policymakers.

The program is open to all university students and 2017 graduates. Thanks to a generous contribution from a supporter of the program, Tsinghua School of Journalism and Communication students will receive a $500 scholarship to defray a portion of the program fee. Tsinghua students who also participate in the City University of New York Summer Intensive Program in July will receive a $750 scholarship.

To guarantee personal attention, the program is limited to 25 participants.

Professor Dunham is a former White House correspondent for Business Week magazine, editor of the magazine’s Washington Outlook page, Washington bureau chief of the Houston Chronicle and Hearst Newspapers, creator of the Texas on the Potomac blog, 2005 president of the National Press Club, and creator of RickDunhamBlog.com. He is a visiting professor at Tsinghua University, where he teaches multimedia reporting, data journalism storytelling, English news writing and U.S. media culture.

The deadline for applications is May 31. Click here for the program application.

If you have questions, please contact USA Summer Journalism Training Program at SummerProgramDC@gmail.com. You can reach teaching assistant Li Chengzhang at licz15@mails.tsinghua.edu.cn,  (Note: Tsinghua University is not involved in this program, its curriculum or management.)

Here is additional information on the program, in English and Chinese:

项目时间:2017年7月(注:项目时间与CUNY暑期项目不冲突)

项目时长:两周

地点:美国,华盛顿DC,美国记者俱乐部

结业证书:由美国记者协会(ICFJ)颁发

招收对象:在校大学生

Time:July 24-August 4, 2017 (Note: The timing of this program is designed to encourage students to also participate in the Summer Intensive Program at the City University of New York.)

Period: Two weeks

Place: USA, Washington, D.C., The International Center for Journalists and other locations

Completed certificate: From ICFJ, the leading training organization for journalists around the world

Eligibility: Participants must be university students or 2017 graduates

  • 夏令营项目形式:

业界导师授课、嘉宾讲座、研讨会、参观游览及娱乐活动

  • Program contents: Journalism training sessions and workshops, hands-on reporting exercises, tours of news organizations, Washington-area sightseeing, social activities
  • 课程内容:

多媒体全方位新闻技能培训

包括:采访技巧、如何讲好新闻故事、突发新闻报道、国际新闻报道、多媒体新闻报道、财经新闻写作技巧、华盛顿邮报案例研究、新闻从业者入行需知等版块

  • Journalism training courses

Program contents: Multimedia storytelling, advanced reporting, writing and editing seminars, interview tips, sharpening your business and economic journalism skills, tips for foreign correspondents and data journalism skills training

  • 讲座和研讨会内容:

资深记者分享新闻报道和从业经验,并与行业专家及政府议员探讨全球公共政策问题。

包括:移民问题、贸易问题、能源问题、双边关系、经济与政治相互作用关系等议题。

  • Lectures, sessions and workshops

Program contents: Hear from prominent journalists, academics, think tank representatives and policymakers. Training in journalism skills and policy issues important to a global audience

实践内容:

个人采访作业、小组采访作业

包括:新闻稿件、新闻图片、新闻音频和视频等。同学们通过街头采访的实践机会深入了解和体验美国。

  • Practice:

Individual journalism assignments, group journalism assignments

Program contents: You will work with veteran American journalists to improve your news article writing, news photography, video and audio skills. Students will get to know America and American life better via interviewing local people and policymakers by themselves.

  • 参观游览活动:

(1)参观媒体机构

包括:美国记者俱乐部、美国新闻博物馆、华盛顿邮报报社、彭博新闻社等。

(2)参观历史遗迹

包括:美国国会大厦、林肯纪念堂、杰斐逊纪念堂、马丁·路德·金纪念碑、华盛顿故居、林肯故居、二战纪念碑、朝鲜战争和越南战争纪念碑等。

(注:以上参观游览目的地为可选范围,具体参观游览路线将会视同学们的兴趣而定。负责该项目的美国教授和助教将会带领大家一起出行集体参观游览。)

  • Sightseeing

(1) Media organizations

Planned tours include the National Press Club and the Newseum. Additional visits may include the Washington Post, Bloomberg News and Politico

(2) Historical sites

Visits to selected historical sites including the Lincoln Memorial, the Jefferson Memorial, the Martin Luther King Memorial, the Franklin D. Roosevelt Memorial, the Albert Einstein Statue, the World War II Memorial, the Korean War Memorial and the Vietnam War Memorial.

(Note: Students can select their preferred sightseeing destinations from above options, specific tour routes will depend on the students’ interests. Our professor and teaching assistant will lead the collective tour.)

  • 娱乐活动:

由Rick Dunham教授主持举办“Texas barbecue”野餐会

在美国记者俱乐部举办周五“Taco Night”活动

  • Social activities

Opening “Texas barbecue” cookout hosted by Professor Rick Dunham in Arlington, Virginia

Friday “Taco Night” reception at the National Press Club

Special event with National Press Club Young Members

Happy Hour with Asian American Journalists Association DC Chapter members

  • 师资力量:
  • Possible guest speakers:

Rick Dunham:清华大学全球财经新闻联合主任、美国记者俱乐部培训学院院长、《商业周刊》原驻白宫记者

Alex Nowrasteh: 美国卡托研究所经济学家

Al Weaver:《华盛顿审察者报》驻白宫记者

Cheryl Arvidson:前《达拉斯时代先驱报》总编辑

Cragg Hines:前《休斯顿纪事报》华盛顿分社总编辑、专栏作家

Emily Holden:E&E新闻机构记者

Doris Truong:《华盛顿邮报》记者

Doug Wong:《华盛顿邮报》记者

Gilbert Klein:美国大学新闻教授、前美国记者俱乐部主席

Doug Harbrecht:Kiplinger.com数字媒体总监

Angela Greiling Keane:《政客》编辑

Alan Bjerga:彭博新闻社农业报道记者、乔治城大学新闻教授

Jonathan Salant: 北新泽西州报纸驻华盛顿记者

Maria Recio: Washington journalist and former correspondent for Business Week, Knight Ridder Newspapers and McClatchy Newspapers

Mark Hamrick: Bankrate.com Washington bureau chief and former National Press Club president

Emily Wilkins: Education reporter, Roll Call

 

  • 费用:

项目费:1500美元

住宿费:600-750美元(由项目方提供统一住宿)

  • Estimated costs:

Fees   $1,500*

Housing (estimated, double occupancy)  $600-$750

Note: Global Business Journalism students and other Tsinghua School of Journalism and Communication students are eligible for a scholarship to cover $500 of the costs, making their final fee $1,000.

Note: GBJ and other TSJC students who also enroll in the City University of New York Summer Intensive program are eligible for a scholarship to cover $750 of their costs, making their final fee $750.

Note: Visa fee, transportation, travel, meals, insurance are not included.

Note: Housing will be available from Sunday, July 23, to Saturday, August 5.

A completed application does not guarantee acceptance. To guarantee personal attention, the program will have a maximum of 25 participants. Admission is at the discretion of program organizers.

>>> Application form for the USA Summer Journalism Training Program

>>> Questions? Contact the USA Summer Journalism Training Program by email

>>> More information on CUNY Summer Intensive program

>>> Learn more about the Global Business Journalism Program at Tsinghua University

 


Application for the USA Summer Journalism Training Program

This slideshow requires JavaScript.

Thank you for your interest in the USA Summer Journalism Training Program, organized by Rick Dunham, a veteran of 29 years of Washington journalism experience and co-director of the International Center for Journalists’ Global Business Journalism Program. The two-week program is scheduled to be held in Washington, D.C., from July 24 to August 4, 2017, and is open to university students and recent graduates from China and around the world.

The application form is included in this post. Please copy-and-paste the form and send it via email to the USA Summer Journalism Training Program at SummerProgramDC@gmail.com. You can reach teaching assistant Li Chengzhang at licz15@mails.tsinghua.edu.cn.

  •  Application deadline: May 31

海外学习短期项目

美国新闻报道夏令营项目申请表

Application form

姓名 Name 国籍 Nationality
生源地 Birthplace
本/硕/博 Bachelor’s/Master’s/Ph.D. 出生年月 Date of birth
在读学校 University 专业 Major
联系电话 Phone number 邮箱 Email
是否定向/委培 外语水平(种类及成绩) English language certificate
拟毕业时间 When will you (did you) graduate from your university program?
申请理由:

Please explain the reason why you want to apply to this program:

注:请将报名表、个人简历、学生证、外语水平证书的电子版发送至助教邮箱。如有任何疑问,欢迎随时联系助教。邮箱:SummerProgramDC@gmail.com or licz15@mails.tsinghua.edu.cn 电话:+86 13426000951 或 +1(312)468-3257

Note: Please send your application form, CV, English language certificate copy and a photo of your student ID card to SummerProgramDC@gmail.com. If you have any questions, please feel free to contact Teaching Assistant Li Chengzhang at licz15@mails.tsinghua.edu.cn. By telephone: +86 13426000951, +1 (312) 468-3257.

  • 费用:

项目费:1500美元

住宿费:600-750美元(由项目方提供统一住宿)

  • Estimated costs:

Fees   $1,500*

Housing (estimated, double occupancy)  $600-$750

Note: Global Business Journalism students and Tsinghua School of Journalism and Communication students are eligible for a scholarship to cover $500 of the costs, making their final fee $1,000.

Note: GBJ and TSJC students who also enroll in the City University of New York Summer Intensive program are eligible for a scholarship to cover $750 of their costs, making their final fee $750.

Note: Visa fee, transportation, travel, meals, insurance are not included.

Note: Housing will be available from Sunday, July 23, to Saturday, August 5.

A completed application does not guarantee acceptance. To guarantee personal attention, the program will have a maximum of 25 participants. Admission is at the discretion of program organizers.

>>> More information on the Global Business Journalism Program

>> More information on the USA Summer Journalism Training Program

>>> Questions? Contact the USA Summer Journalism Training Program by email

>>> More information on CUNY Summer Intensive program


Major shifts in U.S. trade policy make it vitally important to study global business and China’s role in it

Rickgrad6

Some of the top international students from the 2016 graduating class.

The global economic order is rapidly changing, and China, with the world’s second-largest economy, is becoming an increasingly important player. As U.S. international and trade policies shift dramatically under a new administration, China is aggressively seeking to bolster its leadership role in the world’s interconnected global economy on trade and other business issues.

If you are interested in pursuing a career in business journalism, now is a great time to study global business in China in the Global Business Journalism Master’s Program at Tsinghua University in Beijing. (Of course, your blog author has a personal stake in this program: I’m co-director.) The extended deadline to apply for admission to the GBJ program is March 20, 2017.

Tsinghua University is the most prestigious university in China, providing a genuine international environment to students from around the world. The Global Business Journalism Program at Tsinghua, founded in 2007, has won international acclaim for teaching global best practices in business journalism and the technical skills needed to succeed in today’s digital news environment.

The program, a partnership between Tsinghua, the International Center for Journalists and Bloomberg News, trains future journalists who can help the public understand the complexities of global business and the economy. Students in the program benefit from a faculty that includes award-winning journalists from prominent media organizations such as Bloomberg News, the National Press Club of Washington and Business Week, as well as renowned Chinese scholars with degrees from prestigious international institutions.

The two-year program is fully taught in English. Enrollment in the courses is about half international, half Chinese. The program provides internship opportunities at major media organizations and offers summer reporting programs in New York and Washington.

Scholarships are available to top applicants. The deadline to apply for scholarships, as well as admission, is February 28.

Graduates of the intensive program emerge with a network of valuable connections that can enrich their careers. You can contact GBJ or ICFJ with any questions.

To share the mini-documentary on GBJ, send your friends this link: https://www.youtube.com/watch?v=VQ6kr_rUeI8&feature=youtu.be

To apply, please visit the application site:
http://gbj.tsjc.tsinghua.edu.cn/publish/jcgbj/370/index.html

For more of the program, please visit the program’s official website:
http://gbj.tsjc.tsinghua.edu.cn/publish/jcgbj/index.html

grad17

2016 GBJ grads Jordyn Dahl and Jade Ladal

Contact at Tsinghua School of Journalism and Communication:
Ms. Ma Chengcheng (Sarah)
The GBJ Office
Room 302, Omnicom Building,
School of Journalism and Communication
Tsinghua University,
Beijing 100084, P. R. China
Tel: +86 10 6279 6842
Fax: +86 10 6277 1410
E-mail: tsjcws@mail.tsinghua.edu.cn


Video: Why the Global Business Journalism Program at Tsinghua is a great choice for graduate school

The Global Business Journalism Program is the subject of a documentary film that highlights the program’s unique role in teaching advanced economics reporting skills to Chinese and international graduate students.

The GBJ program, the first graduate business journalism program taught in English on the Chinese mainland, features a rigorous curriculum taught by leading Chinese academics and prominent international journalists.

The five-minute mini-documentary was produced and directed by second-year GBJ student Simone Martin of Italy. It was based on a project he completed for a documentary news course. First-year GBJ student Sarah Taylor Talaat of the United States was the film’s narrator.

grad94

2016 GBJ grads Anish Pandey and Jade Ladal

“In its first decade, the GBJ program has been recognized as one of the top international programs in China — and now, students from around the world, together with Chinese students, are learning advanced business writing, corporate strategies, economics, accounting, data mining, multimedia storytelling and other skills,” Talaat says in the documentary.

The film features interviews with current students and GBJ faculty. GBJ student Tendekai Finos from Zimbabwe called the program “an interesting opportunity to learn in China, as well to study in China, where the economy is growing rapidly.” Viktoria Fricova, a second-year student from Slovakia, said she first discovered the program when searching for a high-quality international graduate journalism program. “When I found it on the internet, I knew this was the option for me,” she told the documentarian.

rickgrad12

Professor Dunham and GBJ grads celebrate, June 2016

The Tsinghua School of Journalism and Communication will use the documentary to reach out to potential students internationally, to further enhance its reputation in China, and to attract partners and supporters to the program, said GBJ Co-Director Rick Dunham.

“We’d like continue to expand, so that we can be the leaders in training Chinese journalists of the next generation, and become a destination spot for global journalism,” Professor Dunham says in the film.

Launched in 2007 in partnership with the International Center for Journalists and Bloomberg News, the GBJ program has trained more than 400 graduates, many of whom have become journalists at prominent news outlets from Bloomberg to People’s Daily and Xinhua News Agency.

“We wish to welcome the world to join us,” GBJ Co-Director Dr. Hang Min says in the documentary. “We are setting the standard for business journalism education.”

>>> You can also watch the video on YouTube

>> For more information on the application process

>>> Here’s the GBJ website

>>> Here’s how you can begin the application process

grad19

2016 graduation festivities