Turning economic data into engaging stories (video)

Economic statistics are essential to business journalism, but numbers alone rarely tell a compelling story. The challenge for journalists is to transform complex economic data into clear, engaging narratives that explain why the numbers matter to ordinary people.

In this short video, I explore how reporters can move beyond simply presenting statistics to identifying trends, making meaningful comparisons, adding human context and uncovering the stories behind the data. Whether covering inflation, employment, international trade or economic growth, effective business journalists use data not just to report what happened, but to explain why it happened and what it means.