Donald Trump is the most disliked presidential nominee in the history of scientific polling. But most national polls still show him barely trailing in his unconventional outsider bid for the presidency. The combination of those two facts creates an uncomfortable reality for Hillary Clinton as she prepares for the first Democratic National Convention in Philadelphia since 1948. She has work to do.
Here are 10 things I think Clinton needs to accomplish in Philly to make her week a success.
1. Lower her negative ratings.
Clinton’s high unfavorable ratings would be lethal in a normal year. But this is not a normal year. True, she’s the most unpopular Democratic nominee in modern times. Her opponent, however, is even more widely loathed. Still, Trump is hanging tough in most national polls conducted the week of the Republican National Convention. In the next four days, Clinton has to convince at least a few of the anti-Trump, anti-Clinton undecided voters that she’s acceptable. Or, as Barack Obama said infamously in the 2008 New Hampshire primary debate, “likable enough.”
2. Connect with working-class whites.
That’s one of the reason she picked a running mate with a blue-collar family background, Virginia Senator Tim Kaine. But she has to convince displaced white workers in the industrial heartland that she understands why they feel dispossessed and angry at the system. A tall order, but that’s what national conventions are for. (Right, Donald?)
3. Convince Democratic liberals to get on her bandwagon.
Clinton is doing better than Trump at winning back supporters of her primary opponent(s). But that’s a low bar. She needs 95 percent of Bernie Sanders’ supporters to back her, not just 80 percent. And if she can’t persuade them not to vote for Jill Stein, she needs to at least make sure they don’t vote for Trump. Debbie Wasserman Schultz (and the Russian hackers who released the scurrilous, embarrassing Democratic National Committee emails the weekend before the convention) didn’t do the nominee any favors. Eight years ago, I covered an event featuring “NObama” activists who had backed Clinton during their bitter primary battle. By the end of the week, they were on the Obama team.
4. Keep the convention on the issues and avoid personal attacks on Trump.
Undecided voters don’t need to hear jokes about Donald Trump’s combover or his gold-plated chairs. They don’t like Trump already. No need to remind them. Democrats would be better served by dissecting Trump on issues, from foreign policy and national defense and outsourcing jobs to tax cuts and family leave and stiffing small businesses. There’s plenty of meat there for Democrats to devour. And they can make the case that her judgment and temperament are more presidential than Trump’s. If we hear jokes about his hand size or bald spot, it’s a bad sign.
5. Increase her margin among Latinos — and the turnout.
For at least two decades, I’ve seen Latinos described as “the sleeping giant of American politics.” It’s a tiresome cliche, but it’s still being used because the turnout rate of Hispanic Americans remains significantly lower than African Americans, Asian Americans, and non-Hispanic whites. Clinton is crushing Trump among Democratic and independent Latinos. She has a huge lead among the wealthiest Latinos — about 50 percentage points, according to my analysis of Reuters presidential polling data. But 40 percent of this Republican-leaning group remains undecided. Clinton needs to convince them to vote for her, not to vote for Libertarian Gary Johnson or stay home. A Latino wave could drown Trump in Florida, Nevada, Colorado and even Arizona, making it all but impossible for him to win, even if he takes Pennsylvania and Ohio.
6. Match Barack Obama in the African American vote.
For the past two presidential elections, African American turnout has been higher than non-Hispanic white turnout. Many political journalists attribute that to the historic Obama candidacy. Can Clinton maintain that level of support and enthusiasm? Support: undoubtedly. Two state polls in Ohio and Pennsylvania showed Trump registered zero percent of the African American vote. Can’t do much worse than that. But Clinton needs to mobilize African Americans who are either enthusiastic about her agenda or scared of Donald Trump’s vision for America (or his backing among white supremacists like David Duke).
7. Appeal to young Americans.
The major party candidates have the oldest combined age of any nominees in American history. Young voters overwhelming reject Trump. But young Democrats overwhelming rejected Clinton for the even-older Bernie Sanders. So that means it’s not about age, but ideas and outlook. Clinton must describe her ideas that can improve the lives of the Millennial Generation. College-loan debt, equal pay for women, paid family leave and an improved environment for job creation would be good places to start.
8. Make the convention about the future and not the past.
Yes, yes, Bill Clinton and Barack Obama and Joe Biden will be speaking. But this convention is not about the glories of past Democratic victories. It’s about what’s yet to come. Donald Trump wants to return America to its past greatness.
Nostalgia is not a winning formula in an increasingly young, diverse America. Today’s 18-year-old voters were 2 years old when Hillary Clinton was elected to the Senate and 14 when she stepped down as Secretary of State. Yes, old accomplishments are fine. But they are old. What will you do for us tomorrow?
9. Avoid a cheesesteak blunder.
As a native Philadelphian, I cringed when John Kerry, then running for president, ordered a cheesesteak with swiss cheese in 2004. That’s a cultural faux pas. If you’re trying to appeal to “average folks,” it’s best not to act like an out-of-touch politician. Please don’t play the theme to Rocky — or even talk about Apollo Creed and his son. It doesn’t fit. Authenticity matters. I know that’s going to be tough, but be yourself. Whatever that is.
10. No plagiarism.
Right, Michelle Obama?
>> Catch my daily analysis of ongoings at the Democratic convention, right here on RickDunhamBlog.com.