It has been a honor to serve as international co-director of the Global Business Journalism Program at Tsinghua University for the past three years. Here is a transcript of my remarks at the 2016 commencement on June 30:
This is a very special day for all of us. To you, the graduating class of 2016, it is the culmination of a multicultural, global experience that is certain to benefit you personally and professionally. For me, this day is very special, too.
This is the first group of Chinese students I taught at Tsinghua, and you have made this veteran journalist into a better professor and a better person. Jiao Jie, Cynthia, Jarchine. I could go on and on. I have such respect and affection for you. I am so proud of all of you.
This is the first group of international students I interviewed, taught and mentored from beginning to end. Jade: you may not remember it, but I recall asking you in your interview: Who was your favorite character from En Attendant Godot? (I bet you didn’t prepare for that question.)
From the beginning, I can remember being supremely impressed by the qualifications and enthusiasm of Lauren and Gaelle, who have been leaders and high achievers since the day they arrived.
And I can remember recruiting Jordyn as if she were a star athlete in the United States and I were an eager coach. I knew she would be an invaluable addition to our program. Even while she’s still in school, she’s published superb articles in Forbes and Beijing Review, respected global news outlets.
I am honored, on behalf of the faculty of the Global Business Journalism Program and the International Center for Journalists, to congratulate all of you on your successful completion of graduate studies at the Tsinghua School of Journalism and Communication.
You are entering an uncertain world of journalism … of business and economics … of geopolitics and global conflict. I guess any commencement speaker could have said that at any time. But the pace of technological change, the immediacy brought by social media and 24/7 news, and the interconnectedness of the world, have made it easier for human beings to create positive things — or sow destruction anywhere, anytime.
The disruption created by the digital communications revolution has affected businesses from Dallas to Da Tong. In our world of journalism and communication, traditional forms of communication are collapsing – rapidly in America and Europe, more slowly in China. But make no mistake about it, the old world is gone and will never be revived, despite the antediluvian longings of ultranationalists and isolationists and technophobes.
The good news is that there are so many opportunities for people who embrace change and embrace the latest technologies. You are among the fortunate few. You have been trained in the latest technologies, but you also understand the enduring basics of journalism: accuracy, fairness, accountability, ethics and compelling storytelling. The Global Business Journalism program is a combination of a rigorous academic education taught by some of the finest professors in China, and a real-world journalism newsroom where students learn from distinguished journalists from around the world and create professional multimedia projects and data journalism reports.
With the skills you have learned, and the intelligence and drive you bring to your work, I have no doubt some of you are going to be journalism industry leaders and innovators, in China and around the world.
The Global Business Journalism Program is about to begin its tenth academic year this fall. In its first decade — with the support of Bloomberg News, ICFJ, the Knight Foundation and Merrill Lynch/Bank of America — it has brought together students from about 60 countries to experience a diversity of cultures and ideas.
The GBJ program has been indispensable in creating a new generation of business journalists who are reshaping and improving journalism in China. Not only does Chinese journalism benefit from our superbly trained alumni, but international journalism benefits because the next generation of reporters from Cameroon to California have a more accurate and sophisticated view of the Chinese economy and its role in global growth – and an understanding of the highest standards in global reporting.
What’s more, GBJ has created de facto goodwill ambassadors for China in dozens of countries throughout Africa, Asia, Europe and the Americas. It could not come at a more important time.
The journalism industry is facing an era of limits. In the United States and Europe, those limits are mostly economic: the profit imperative at a time of declining revenues, the mistaken choice of click bait journalism over quality. In China, those limits are mostly political.
But neither the journalism establishments of China nor the rest of the world can afford to be reactive. Traditional news outlets, whether in Beijing or Great Britain, are at risk of losing the next generation of information consumers to social media or alternative sources of information. We must – and we will –adapt, to create innovative new ways to share news.
I would like to close by quoting from my favorite philosopher, who happens to be my grandfather, Barrows Dunham. Seventy years ago, as the world emerged from the destruction wrought by fascists, he wrote in his book Man Against Myth that the peoples of our planet faced “ambiguous gloom, which may perhaps be twilight and may perhaps be dawn.”
Sounds like today. Looking at the pace of change, he wrote in 1947:
“In our day, indeed, events have attained so formidable a tempo that a single lifetime … will seem to contain more than there once appeared to be in history itself.”
Sounds like today.
Every generation sees an unprecedented pace of social change. That is the reality of human accomplishment, and human nature. There are always those who see the dawn and those who see the sunset. In the dawn of our new era, many in our chosen line of work will resist the changes that are needed.
This challenge reminds me of the Season 6 finale of Game of Thrones – specifically, the reaction of the receptionist at the Citadel, who, in response to a message delivered by Samwell Tarly, told our hero: “This is highly irregular.”
“Well,” Samwell responded, “I suppose that life is irregular.”
Indeed, life is irregular. But we can’t respond to occasional irregularities by retreating or taking the safe path. We must pursue the ambitious vision we learned in GBJ.
As all of you know, I am an optimist. I choose to see the dawn. I don’t fear the future, and you should not, either. You are uniquely prepared to be the change – to lead the change – as we approach the third decade of the 21st century.
To quote Dr. Dunham one last time: “Even now, we ourselves are determining the future, not by knowing what it will be, but by conceiving what it can be.”
Congratulations to the GBJ graduating class. Good luck to all of you. Thank you.
I promise that this list of 2015 American political winners and losers — one of dozens of such exercises being published this week — will not mention Donald Trump. (After that one.)
It’s been a long, long year in U.S. politics. It seems like decades ago that John Boehner was House Speaker, Jeb Bush was GOP-nominee-presumptive, Ted Cruz was a marginalized junior senator, Joe Biden was a GOP campaign trail laugh line and Barack Obama was a terrorist-loving, Kenyan-born, Muslim jihadist. (Well, four out of five ain’t bad.)
The list of political losers this year is loooooooooong. The list of political winners is short and subject to change without notice in 2016. (Will the honeymoon end, Speaker Ryan, or will we be talking about President-elect Paul Ryan one leap year from today?)
For what it’s worth, here’s my take, starting with losers:
Nobody went from rising national star to minor-league dud faster than the in-over-his-head Wisconsin governor. He gave one good campaign speech in Iowa and was hailed as the GOP presidential frontrunner by the out-of-touch political media elite. His campaign was a free-spending disaster that was destroyed by one simple thing — a terrible candidate.
Rick Perry, the Scott Walker of 2011, was the Harold Stassen of 2015. Nobody took the former Texas governor seriously as a presidential candidate. He couldn’t get traction, even though he gave the best speech of the Republican campaign — on the sensitive subject of race — at the National Press Club and articulately warned the GOP electorate about the candidate who shall not be named.
In his view: The inmates took over the asylum on Capitol Hill, and the keeper of the keys decided to flee the funny farm. A slightly more jaundiced view: The veteran House speaker and former fire-breathing Republican revolutionary was burned out and unable to reconcile the new generation of irreconcilable nihilists and the establishment majority in his very conservative caucus. After praying with Pope Francis, he chose a quiet glass of chardonnay on the balcony instead of a brass-knuckles brawl in the men’s room.
Remember when Walter Mondale decided not to run for president back in the 1970s because he doubted he had the fire in his belly for a presidential candidate. (You don’t? Well, trust me.) I get the feeling that Jeb Bush is the Walter Mondale of 2016. He acts like he really didn’t want to run for president, but everybody — except his mother — told him it was his duty (to the nation, to the party, to the Bush family) to run. So he ran. Badly, thus far. How bad is it? The incomparable Will Ferrell returned to Saturday Night Live to reprise his famous role as George W. Bush. His big laugh line: Bet you didn’t know I was the smart son.
The Republican political establishment
The GOP establishment — that amorphous, pan-ideological political group that shares a wariness of outsiders — is accustomed to getting its way. Over the past seven decades, only two insurgents (Barry Goldwater and Ronald Reagan) have defeated the candidate favored by a majority of GOP “wise men” and Daddy Warbuckses. Indeed, from 1976 through 2008, there was always someone named Bush or Dole on the Republican ticket. This year, the so-called establishment candidates (Jeb Bush, Chris Christie, John Kasich, Lindsey Graham, Scott Walker, Rick Perry) received less combined support than the first-term firebrand from Texas, Ted Cruz, is polling now. The purported savior of the Republican establishment may end up being Marco Rubio, a Tea Party champion who vanquished the GOP establishment in 2010 when he seized the Florida Senate nomination from a sitting Republican governor. Or Chris Christie, a.k.a. He Who Hugged Obama in 2012.
The Republican party
The GOP now has a presidential frontrunner who cannot win in the general election and could hand the House and Senate back to the Democrats in a Goldwater-style replay. (Goodbye, Illinois, Wisconsin, Ohio, Pennsylvania, New Hampshire Senate seats.) The GOP now has a second-running candidate who would be a very tough sell to general election swing voters. The “establishment” candidates who are running ahead of Hillary Clinton in general election match-ups seem to be long shots and getting longer by the week. (One of them, Marco Rubio, has been in a holiday slump and has compensated for his declining poll numbers by taking more time off of the campaign trail.)
The establishment media
The Pundit Elite told you that a certain billionaire real estate and gambling tycoon was not a serious candidate for president. The Huffington Post relegated him to the entertainment section. They said he would fade when he questioned John McCain’s patriotism. They said he would fade when he said Mexico was sending rapists across the border to violate American … sovereignty. They said he would fade when he announced a plan to prohibit Muslim visitors from entering the United States. The big “they” have been wrong, wrong, wrong. They were wrong about Rick Perry. Time Magazine once asked. “Can Anyone Stop Rick Perry in 2016?” Duh, yes. They were wrong about Scott Walker. US News declared, “Walker Launches 2016 Campaign as GOP Frontrunner.” Chris Matthews was wrong when he declared that Rand Paul would be the 2016 nominee. (“You watch. This is what I do for a living.”) And the pundits were most definitely wrong about Jeb Bush, the one-time “Mister Inevitable” of the 2016 campaign. So what were they right about? The inevitable Hillary Clinton victory? OK, that seems likely, although the first vote has still not been counted. Here’s my final warning about pundit predictions: Beware all pundits who predict the general election with absolute certainty before Labor Day 2016.
Having lit the match of the Tea Party revolution in 2009, Fox News saw the wildfire scorch the Republican Party in 2015. Populism trumped past favorite “isms” of Fox News: compassionate conservatism, neo-conservatism, Bush-Cheney-ism and O’Reilly-ism. A former Democrat who gave money to oodles of Democrats and praised both Clintons to the high heavens is now the favorite of the populist right. Rupert Murdoch despises the candidate who shall not be named. He’s shared his opinion with the world — repeatedly — through social media. But there’s seemingly nothing he or his TV network can do about it.
Dick “Darth Vader” Cheney
“I think this whole notion that somehow we can just say no more Muslims, just ban a whole religion, goes against everything we stand for and believe in. I mean, religious freedom has been a very important part of our history and where we came from. A lot of people, my ancestors got here, because they were Puritans.” This was not some lefty civil libertarian talking. This was Mister Waterboarding himself, Richard Cheney, talking to conservative radio host Hugh Hewitt. The former vice president, who embraces his “Darth Vader” image with Dickensian good cheer, thinks that the candidate who shall not be named has gone beyond the bounds of decency. But that certain candidate doesn’t care what Dick Cheney or George W. Bush or any of their neocon friends think. He says they screwed up Iraq and Afghanistan and the entirety of Southwest Asia with ill-considered invasions. When he talks like that, the billionaire tycoon sounds a lot like Bernie Sanders.
With all the big losers in 2015, I’d like to end my list with the year’s most insignificant loser. Aaron Schock. Once the youngest member of Congress, he showed off his “six-pack abs” on the cover of Men’s Health magazine. Turns out that the emperor had no clothes at all. The fourth-term congressman was snared in a series of scandals involving his accumulation of personal wealth through the aid of political donors and his alleged use of taxpayer money to fund a celebrity lifestyle. “Politics shouldn’t be a ticket to a celebrity lifestyle on the public’s dime,” Charles C.W. Cooke wrote in National Review. “For a man who has enjoyed such a short and undistinguished career, Illinois’s Representative Aaron Schock (R) has sure packed in a lot of corruption.” With no friends and no sympathy, the era of Shock and Awe ended abruptly on March 17 when he quit his day job.
And now the winners …
In 2004, when George W. Bush made same-sex marriage one of the key wedge issues in his re-election bid against Democrat John Kerry, 60 percent of Americans opposed gay marriage and just 31 percent supported it. The past decade has seem a seismic shift in public opinion. Not only did the U.S. Supreme Court legalize what is now known as “marriage equality” this year, but the public overwhelmingly supports it, 55 percent to 39 percent, according to the most recent Pew Research Center survey.
As Justice Anthony Kennedy wrote in his landmark majority opinion:
“No union is more profound than marriage, for it embodies the highest ideals of love, fidelity, devotion, sacrifice, and family. In forming a marital union, two people become something greater than once they were. As some of the petitioners in these cases demonstrate, marriage embodies a love that may endure even past death. It would misunderstand these men and women to say they disrespect the idea of marriage. Their plea is that they do respect it, respect it so deeply that they seek to find its fulfillment for themselves. Their hope is not to be condemned to live in loneliness, excluded from one of civilization’s oldest institutions. They ask for equal dignity in the eyes of the law. The Constitution grants them that right.”
There have been 353 documented mass shootings in the United States this year, almost one per day. Gun and ammo sales have spiked with each of the largest mass murders. In Washington, all attempts to pass gun-control measures have been resoundingly rejected on Capitol Hill. Score two for the National Rifle Association.
Yes, I know, gasoline pump prices are down. That makes American consumers a winner but Big Oil companies a loser. But Big Oil is still having a very Merry Christmas after getting a very nice holiday gift from Congress and President Obama: an end to the four-decade-old domestic oil export ban. As recounted by my former colleague Jennifer Dlouhy, now with Bloomberg News:
Sensing they had momentum, oil industry lobbyists stepped up a social media campaign targeting possible supporters by placing ads on Facebook and elsewhere. Companies printed anti-ban messages on royalty checks. And in the end, supporters of retaining the ban were outmatched on the Hill, where at least 34 groups and companies were lobbying to allow exports compared to seven lobbying against.
“It moved quickly,” ConocoPhillips CEO Ryan Lance told Jennifer. “A lot quicker than industry thought it would.”
Megyn Kelly and Hugh Hewitt
Two conservative media personalities gained wide respect across the political spectrum by their tough but fair questioning of presidential candidates in nationally televised debates. For her professionalism, Kelly has faced sexist and misogynistic barbs from the candidate who shall not be named. Hewitt, one of the American media’s leading experts on foreign policy, asks specific and significant questions that cannot be dismissed as liberal propaganda.
Après Boehner, le déluge? Pas de tout.
Paul Ryan, the 2012 GOP VP nominee, maneuvered flawlessly into the position that Republicans from center, right and far right were all begging him to accept the job that Boehner suddenly vacated. The bizarre courtship process has given Ryan a lot of political capital, and he has used it wisely, cutting a conservative deal to keep the U.S. government operating that won the approval of a majority of Republicans and Democrats alike. It’s always hard to predict when the honeymoon might end, but Paul Ryan has led a charmed political life in 2015.
John McCain dismissed him as one of the wacko birds. His Texas colleague, John Cornyn, called him out after he accused Senate Republican Leader Mitch McConnell of telling a “flat-out lie.” His Senate colleagues have ridiculed and repudiated him repeatedly. To most officeholders, this would be a political kiss of death. But to Texas Sen. Ted Cruz, it is a kiss of life. Running for president as the sworn enemy of the “Washington Cartel,” Cruz has risen from low single digits in early polling to challenging for first place in national polls. He is a darling of right-wing radio, and he has rolled out dozens of endorsements from famous names in the conservative movement. His presidential campaign has been as disciplined as it has been cold-blooded in his attacks on President Obama and Democratic frontrunner Hillary Clinton. The Texas Tornado capped off the year by releasing a light-hearted Christmas video poking fun at himself and people who take themselves too seriously.
Well, Mitch McConnell isn’t happy that Ted Cruz might become his party’s presidential nominee. But that’s 2016. In 2015, he pretty much outmaneuvered both the Cruz wing of the Senate GOP and Harry Reid’s Democratic minority. While the Senate Majority Leader is not a particularly big fan of Barack Obama, he has proven time and again that he can work with him to cut a deal. Cruz calls him a card-carrying “cartel” member. In the olden days, he would have been called a “legislator.”
Through his grief at the loss of his son Beau, Joe Biden’s humanity shined. He embodied a word that has almost ceased to exist in American politics: “authentic.” As 2015 dawned, Republican presidential candidates regularly made Biden the butt of jokes. As the year is coming to a close, those jokes have been discarded.
If Joe Biden showed grace under pressure, most of the political world showed that America has lots to fear from fear itself. A fear of Muslim terrorists and Latino immigrants has convinced a majority of Republicans that it’s time to seal America’s borders. Presidential candidates have called for internet censorship and routine government surveillance power to peruse our private emails in search of potential terrorists. Ratings-challenged cable news networks have nurtured the nation’s paranoia with sensationalistic coverage.
Chris Roush, a distinguished American journalism professor and author of two prominent business journalism textbooks, told Tsinghua students on Dec. 2 that the future of business journalism is bright, despite the economic woes gripping much of the news industry.
“If you can write about business and the economy, then they’re really interested in you,” he told 45 students in the Global Business Journalism Program at the Tsinghua School of Journalism and Communication.
Roush, a former reporter for Bloomberg News, Business Week and other U.S. publications, said there is a worldwide demand for young journalists who can explain complex economic topics “in a coherent way so that people can understand.” He told the students from more than a dozen countries enrolled in Professor Rick Dunham’s Multimedia Business Reporting class that their ability to tell journalism stories in multiple languages and on multiple media platforms would make them a valuable asset to news organizations in China and around the world.
“Your language skills are a big deal,” he said.
Unlike the students he was addressing, Roush said he had not planned to be a business journalist.
“After grad school, I needed a job,” he told the students. “The first job I found was as a business reporter in Florida.”
A history major at Auburn University who earned an M.A. in journalism from the University of Florida, Roush quickly made a name for himself in his first job and was recruited by a larger Florida newspaper. After distinguishing himself with his coverage of the deadly Hurricane Andrew in 1992, he was recruited by Business Week, the nation’s top weekly business news magazine. He later covered Coca Cola for the Atlanta Journal-Constitution and Bloomberg News before working for a dot-com start-up. His next stop was academia, as a professor at Washington and Lee University and then at the University of North Carolina.
At UNC, Roush has created a major in business journalism and runs a website called TalkingBizNews.com. He is the author of “Show Me the Money: Writing Business and Economics Stories for Mass Communication” (2010) and “Profits and Losses: Business Journalism and its Role in Society” (2011). He is the co-author of “The Society of American Business Editors and Writers’ Stylebook: 2,000 Business Terms Defined and Rated” (2012). He also has created the websites collegebizjournalism.org and bizjournalismhistory.org.
Like Tsinghua’s Global Business Journalism Program, Roush’s program at UNC has been very successful at placing its graduates at top media outlets, including The Wall Street Journal, Bloomberg News, Reuters, the Financial Times, CNBC, MarketWatch, BuzzFeed and Business Insider.
Roush advised the GBJ students to “find an area or topic where you are the expert” and practice their news writing.
“I really believe the best way to become a good writer is to write a lot,” he said. “Write one story a week.”
Roush said it was important for young journalists to bring both practical skills and a positive attitude to their jobs.
“No matter what you are passionate about, if you are good at it, good things will come your way,” he said.
Global Business Journalism students are improving the quality of journalism in China and around the worldPosted: July 12, 2015
I am so excited about the opportunities I have had in China to work with journalism students — both international and Chinese — and professional journalists to improve the caliber of reporting and writing in China, and to prepare us all for the Brave New World of journalism in the Digital Age. Here is a transcript of my speech at the July 10 commencement of the Tsinghua School of Journalism and Communication Global Business Journalism Program.
I am honored, on behalf of the faculty of the Global Business Journalism Program, to congratulate you on your successful completion of graduate studies at the Tsinghua School of Journalism and Communication graduation.
It indeed has been an adventure – a voyage of discovery – for all of us. You represent the best of China and the best of the world.
Over the past eight years, students from more than 50 countries have studied together, worked together, gotten to know each other here in the Global Business Journalism Program at Tsinghua University. Ours is a vibrant tapestry of cultures and ideas. You have been exposed to new perspectives, whether they are from the minds of brilliant Chinese professors or veteran international journalists who have plied their trade at the highest levels in the United States and around the world. All of us have gained a better understanding of the rapidly changing world we are inheriting, the rise of China and the rapid transformation of its economy, the complicated dynamics of our interdependent global business world, the rapid transformation of our own world of journalism and the imperative to learn new multimedia and data skills to compete in the emerging journalism marketplace. You have been tested with rigor. You have passed the test. I am so proud of you.
Eight years ago, the Global Business Journalism Master’s Degree Program was just a dream, an idea conceived by some exceptionally creative souls at Tsinghua University in Beijing and at the International Center for Journalists in Washington. In just a few years, it has gained tremendous respect throughout China and around the world, attracting renowned international scholars and Pulitzer Prize winning journalists to work with our students and share their wisdom and their skills.
From the beginning, the GBJ program has been nurtured by the invaluable and incalculable support of Bloomberg News, with its unprecedented gift of ten of its priceless terminals, a series of guest lecturers and events, and a wonderful faculty member named Lee Miller.
And special thanks to my partner in the program, Dr. Hang Min, for her support, her wisdom and her guidance in making the GBJ program an invaluable resource for global journalism. Under her leadership, we have offered some of the most advanced classes in communication theory, as well as practical, advanced skills that will help our graduates succeed in their chosen field of endeavor, whether that be global business journalism, business, journalism, or something else somewhere on this globe.
By setting exacting standards and requiring rigorous coursework, the GBJ Program has helped to improve business journalism in China by training a new generation of highly qualified journalists specializing in economics and business. Our Chinese graduates now work at some of the most important media outlets in China, such as China Daily, Xinhua News Service, CCTV, and Radio Beijing, as well as at important international media outlets such as Bloomberg News.
That is a testament to the quality of our alumni. It also is a testament to the iron will of friends in the Tsinghua School of Journalism and Communication who have exhibited an unwavering commitment to our success and our continuing growth. Dr. Shi Anbin has been a champion of our cause and a special mentor to me as a newly minted college professor. Thanks, Dean Shi, for everything you have done to make GBJ what it is today, and thanks to Dr. Jin Jianbin and other school officials for their support.
Of course, as all of us know in business journalism, you can’t have an entrepreneurial venture without some venture capital. I would like to thank our founding sponsor, Bank of America, for its steadfast commitment to the program since 2007.
I would like to close by quoting from my favorite philosopher, who happens to be my grandfather, Barrows Dunham. Despite a turbulent professional career that included an unwelcome appearance before the U.S. House Un-American Activities Committee and a spot on the American blacklist during the Red Scare Era of the 1950s, my grandfather, a distinguished philosophy professor and internationally acclaimed author, never lost his sense of patriotism or optimism.
“Even now,” he once wrote, “we ourselves are determining the future, not by knowing what it will be, but by conceiving what it can be.”
None of us know what the future will hold. But with the knowledge we have gained at Tsinghua, the support of our families – and, yes, the Global Business Journalism family – we can conceive that better future.
Congratulations to the Tsinghua Global Business Journalism graduating class. Good luck to all of you. Thank you.
Why you should join the Global Business Journalism Program at Tsinghua — or recommend it to a friendPosted: December 29, 2014
To all of my journalism friends around the world: I invite you to spread the good word about the good work we are doing here at Tsinghua. We’re looking to recruit an exceptional class of graduate students for the upcoming school year and to prove to any skeptics that you can have a world-class journalism program in China. Here’s the pitch. Feel free to share. Comments and questions are welcome.
Are you interested in becoming an expert on the world’s fastest-growing economy?
Do you want to study Asia Pacific business development and report that to the world?
Do you want to have an amazing educational and personal experience in a dynamic country?
Do you want to learn how to share your stories with audiences via print, audio, video and digital media?
Please join in us in the Global Business Journalism Master’s Degree Program at Tsinghua University in China!
2015 Enrollment Instructions
for M.A. in Global Business Journalism
at the School of Journalism and Communication, Tsinghua University, Beijing, China
With China playing a central role in the global economy, there is a soaring demand for trained professionals who can understand the exciting, complicated development of the world’s fastest-growing economy – and can explain it – clearly and in depth — to audiences in China and around the world.
Tsinghua University Master of Arts degree in Global Business Journalism is designed to meet that growing need. The program offers international students the opportunity to master the fine points of business, finance and economics in China. All courses are taught in English — the international language of business — by internationally renowned scholars and accomplished journalists with extensive global experience. The program’s facilities rival those of other leading journalism schools worldwide. The news lab has the largest number of Bloomberg terminals of any college in the world.
Business journalism is one of the fastest growing areas of employment opportunities in the industry today. News audiences are eager to learn about the world of business, while media departments expect PR professionals to understand and analyze the complexities of business issues.
Tsinghua’s Master of Global Business Journalism Program is designed to offer you the opportunity to meet these growing needs and, at the same time, master the fine points of economics, finance and business in China and the world. We welcome you to join in us!
The first English-language graduate business journalism program on the Chinese mainland, created in partnership with the International Center for Journalists, it has sent 171 graduates to news outlets in China and globally over its first seven years.
Launched in 2007, the GBJ program has already been recognized by students and recruiters alike as a world-class program. Academe, the world’s leading journal on higher education, featured a cluster of articles on the program in February 2008. Only the most talented applicants from around the world are accepted, and the student body is culturally and professionally diverse. The full-time program spans two years of intense, fast-paced, rewarding study. Those who complete it successfully emerge with valuable connections, a rich array of opportunities and the business and journalism skills to capitalize on them. It is a two-year experience that will last a lifetime.
The program aims to bring business journalism in China in line with top international reporting standards. The Tsinghua School of Journalism and Communication has a long history of cooperation with major international media and financial-information organizations, and visiting scholars have come from outlets such as Bloomberg, Reuters, Business Week, The New York Times, Financial Times, The Washington Post and CNN.
GBJ offers an array of specialized courses that are at the forefront of global business journalism. Students can learn about international accounting standards, multimedia journalism, data mining, complex financial derivatives, journalism ethics, advanced feature writing techniques and the management of media organizations – knowledge that is transferable to other economies and other professions. At the same time, they gain a deeper knowledge of the Chinese language and economy.
The GBJ program benefits from other academic resources on the Tsinghua campus, including its prestigious School of Economics and Management, as well many Chinese and global media and technology companies in Beijing. Internships, field trips and recruiter visits are integral parts of the program.
GBJ students have opportunities to attend conferences on new media, economic development and other business topics. They benefit from meetings and discussions with guest speakers, including top editors and reporters from leading Chinese and Western news outlets and international business executives. The GBJ has a growing network of smart, sophisticated reporters, editors and public relations professionals who can enhance the world’s understanding of economic and corporate developments in China and globally.
- Program Courses
|Introduction to Mass Communications and Society in Contemporary China|
|Media Research Methods|
|English Financial News Reporting and Writing|
|Multimedia Business Reporting|
|Global Business Journalism (advanced)|
|Economics and Accounting Basics for Journalists|
|Business Data Mining and Analysis|
|Opinion and News Commentary|
|Hot topics in the Global Economy|
|Corporate Strategies, Case Studies of Chinese and Global Companies|
|Personal Finance Reporting|
|Workshop on Film and TV Production|
|Theory and Practice of Public Diplomacy|
|Public Relations: An Introduction|
|Pro-Seminar for Master Candidates in Global Business Journalism|
|Literature Review and Thesis Proposal|
- Qualification of Applicants
Applicants should have a Bachelor’s degree in related fields and certificate for English proficiency.
- Application Documents
1) The completed Foreigner’s Application Form for Admission to Graduate Programs of Tsinghua University with a 2-inch recent photo, signed by the applicant;
2) Statement of Purpose and resume;
3) The original or the notarial degree certificate or proof of education at an academic institution (you need to submit an original or notarial degree certificate after it was awarded) and an academic transcript. The degree certificate and academic transcript must be officially sealed.
4) Two academic recommendation letters from scholars of associate professorship or higher. They must show referee’s phone number and email address on the letter.
5) For non-English speaking students, please provide English level certificates. e.g. TOEFL, IELTS, etc.
6) A copy of your passport page with personal information (personal and ordinary passport);
7) The completed Application Form for Tsinghua University Scholarship (if applicable, original);
8) A non-refundable application fee of RMB600.
The certificates provided should be the original documents in Chinese or in English, otherwise notarial translations in Chinese or English are required. None of the above application documents will be returned.
- Application Procedure
Step 1: Online Application
Complete Online Application on the website of the Foreign Student Affairs Office, Tsinghua University
(http://www.is.tsinghua.edu.cn/EN/online-application/instruction.html). Print and sign the Application Form produced by the system after the application status changes to “verified.”
Step 2: Documents Submission
Submit the application documents listed above to the address indicated below by post mail or in person.
Step 3：Application Fee Payment
There are two ways to pay application fee:
1 . Pay online using a credit card;
After your online application form is verified or the materials are received by Tsinghua University, the staff will make you the online payment draft, and at the same time, an email will be automatically sent out to remind you to pay the application fee via the online application system.
2 . Pay in cash at the Foreign Student Affairs Office (Room 120, Zijing Building 22) on the campus of Tsinghua University.
- Application Deadline
November 1, 2014 — March 20, 2015
Both the Online Application and a complete set of Application documents should be completed and the package should be received by March 20, 2015.
- Tuition and Scholarship
Tuition：Program tuition fee is RMB39000/year.
Accidental Injury and Hospitalization Insurance: RMB 600/year.
Please visit http://is.tsinghua.edu.cn for more information about scholarships.
- Program Website：
For more information about the program, please visit the GBJ website at:
- Application Website:
For an application, please visit the Application Website at:
Ms. Olivia Xiaoyu Zhou
Room 302, Omnicom Building,
School of Journalism and Communication
Beijing 100084, P. R. China
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I’ve been reading the invaluable journalism handbook “The Bloomberg Way” as I prepare to start my new life as a professor at Tsinghua University in Beijing. One of the many must-remember pieces of advice for journalists (whether seasoned or student) is author Matt Winkler’s suggestion to draw up a “top ten” list of influential people on your beat.
In his chapter on preparation, Winkler instructs the reader to get to know those influential figures on her or his beat.
Since I have covered the U.S. Congress for the past 29 years, I have put together my own list of ten most influential members of the U.S. Senate — as an example for my students and as a discussion topic for my friends in Washington:
1. Minority Leader Mitch McConnell
The Kentucky senator has proven time after time that a minority senator able to command 41 votes can have more influence over the Senate’s agenda than the leader of its majority.
2. Arizona Sen. John McCain
President Obama’s favorite frenemy in the Senate is a key player in almost all legislation to emerge from the Senate — even if his maverick ways rankle colleagues.
3. Senate Majority Leader Harry Reid
The feisty Nevada senator controls the Senate’s calendar but not necessarily the outcome.
4. New York Sen. Chuck Schumer
He’s a liberal Democrat able to build partnerships with conservative Republicans. Effective and relentless.
5. Texas Sen. John Cornyn
The second-ranking Senate Republican, an articulate and telegenic lawmaker, is more likely than McConnell to be the public face of the not-so-loyal opposition.
6. Kentucky Sen. Rand Paul
it’s rare for a freshman senator to be one of the chamber’s most influential, but the first-term firebrand (and potential 2016 presidential candidate) is a key figure in both the Tea Party and Libertarian wings of the Republican Party.
7. Illinois Sen. Dick Durbin
Like Cornyn, the number two Senate Democrat is a smoother spokesman for his party than the top guy. He’s also a key player on immigration issues.
8. Tennessee Sen. Bob Corker
The former Chattanooga mayor has emerged as a pragmatic conservative and a get-it-done legislator in the mold of legendary Tennessee Sen. Howard Baker.
9. South Carolina Sen. Lindsey Graham
He might denounce Barack Obama and meet with the president on different issues on the same day. John McCain’s sidekick is a power in his own right.
10. Texas Sen. Ted Cruz
It is exceptionally rare that a first-year senator ranks in the upper echelon in the upper chamber (Hillary Clinton and Phil Gramm are the exceptions that prove the rule). The hard-line Houston conservative has made his mark with an unceasing assault on the Obama administration and a skillful alliance with conservative opinion leaders.