I teach my multimedia students in the Global Business Journalism Program the importance of using graphics to tell stories. Timelines are one of the most effective narrative storytelling tools. This is one of the best timelines I’ve ever seen. It’s a history of Earth’s average temperature since the last Ice Age glaciation. Scroll to the end for a surprise. (Well, it’ll be a surprise to some of you.)
Thanks to xkcd for creating this ingenious timeline. It is reproduced under a Creative Commons Attribution-NonCommercial 2.5 License.
The Global Business Journalism Program at Tsinghua University, a partnership with the International Center for Journalists and Bloomberg News, is the most prestigious English language journalism program on the Chinese mainland.
International graduates of the two-year program receive an M.A. in Global Business Journalism from the Tsinghua School of Journalism and Communication, one of the top journalism schools in Asia.
The program is a cross-cultural educational experience featuring some of the best journalism students in China, along with a selection of elite business, journalism and international relations graduates from around the world. Students from more than 60 nations have participated in the program over its first decade. We welcome your application. The first round of applications is open until January 15, 2018. The second round of applications runs from January 16, 2018 to March 1, 2018. An earlier application improves your chances of receiving a scholarship.
Please contact me at firstname.lastname@example.org if you have questions. Here’s the official information from GBJ.
For more information about the program, please visit the GBJ website at:
For an application, please visit the Application Website at:
3) Academic transcript.
4) Two academic recommendation letters from scholars of associate professorship or higher. They must include the referee’s phone number and email address on the letter.
5) For non-English speaking students, please provide English level certificates. e.g. TOEFL, IELTS, etc.
6) A copy of your passport page with personal information (personal and ordinary passport).
7) For detailed information about scholarships, please visit: http://is.tsinghua.edu.cn.
8) A non-refundable application fee of RMB600.
Complete Online Application on the website:http://gradadmission.tsinghua.edu.cn.Step 2: Application Fee Payment
There are two ways to pay the application fee:
1. Pay online using a credit card
After your online application form is verified and the materials are received by Tsinghua University, you will be given a choice to pay the application fee via online payment draft or via the online application system.
2. Pay in cash at the Foreign Student Affairs Office (Room 120,Zijing Building 22) on the campus of Tsinghua University.
Accidental Injury and Hospitalization Insurance: RMB 600/year.Please visit http://is.tsinghua.edu.cn for more information about scholarships.
√ Valuable learning experiences. The full-time program spans two years of intense, fast-paced, rewarding study. Those who complete it successfully emerge with valuable connections, a rich array of opportunities and the business and journalism skills to capitalize on them. It is a two-year experience that will last a lifetime.
√ Specialized courses. GBJ offers an array of specialized courses that are at the forefront of global business journalism. Students can learn about international accounting standards, multimedia journalism, data mining, complex financial derivatives, journalism ethics, advanced feature writing techniques and the management of media organizations – knowledge that is transferable to other economies and other professions. At the same time, they gain a deeper knowledge of the Chinese language and economy.
√ International faculty. All GBJ courses are taught in English by internationally renowned scholars and accomplished journalists with extensive global experience.
√ Digital facilities. The program’s facilities rival those of other leading journalism schools worldwide. The news lab has the largest number of Bloomberg terminals donated to any university in the world.
√ Program partners. Tsinghua University has teamed up with the U.S.-based International Center for Journalists (ICFJ) to build GBJ. Other partners include Bloomberg News, Bank of America and the Knight Foundation. Visiting scholars have worked at prominent global media and financial-information companies such as Bloomberg, Reuters, The Wall Street Journal, Business Week, The New York Times, The Financial Times, CNN and The Washington Post.
√ Unique resources. The GBJ program benefits from other academic resources on the Tsinghua campus, including its prestigious School of Economics and Management and the Schwarzman College, as well as many Chinese and global media and technology companies in Beijing. Internships, field trips and recruiter visits are integral parts of the program.
√ Job Opportunities and Networking. Graduates of the program are working in a number of major media organizations such as Bloomberg, Reuters, CCTV and Xinhua News Agency. Others have landed communications positions at companies such as Ogilvy China and Bank of America, as well as technology and financial companies, Chinese government ministries and international organizations.
GBJ students have opportunities to attend conferences on new media, economic development and other business topics. They benefit from meetings and discussions with guest speakers, including top editors and reporters from leading Chinese and Western news outlets and international business executives. The GBJ has developed a growing network of smart, sophisticated reporters, editors and public relations professionals who can enhance the world’s understanding of economic and corporate developments in China and globally.
Ms. Ma Chengcheng (Sarah Ma)
Room 302, Omnicom Building, School of Journalism and Communication
Tsinghua University, Beijing 100084, P. R. ChinaTel: +86 10 6279 6842
Fax: +86 10 6277 1410
Here’s my quick take on Donald Trump’s hard-line negotiating style with Canada and Mexico over the future of the North America Free Trade Agreement. Trump thinks that he can wring concessions out of America’s two neighbors that would bring manufacturing jobs back to the United States. It’s a very big gamble: The automakers might just build the cars elsewhere.
Here’s the video clip from CGTN’s World Insight with Tian Wei. Just click on the embedded link:
— World Insight (@worldinsightTW) October 13, 2017
All of us have vivid memories of where we were when we found out about the terrorist attacks of September 11, 2001. I was three blocks from the White House having breakfast with a group of reporters and three of Bill Clinton’s top political advisers. The following memory comes from my niece Delia’s boyfriend Jake. It is wiser than anything I could write:
Sixteen years ago, I watched from my elementary school window as smoke shot out of the twin towers and a second plane collided with the buildings. At that age, 7, almost 8, I couldn’t comprehend what was happening. I honestly believed it to be a super high budget movie. The wind blew debris over my school, as my classmates and I ran around the yard collecting scraps in childlike glee.
They took us inside and turned on the news as parents arived to bring their children home, and my friends and I played and laughed, ignorant in the happenings of our city.
My dad arrived and brought me home. A look of pure stress on his face, but I still sat smiling at a day of school ending earlier than usual.
As I’ve aged, my understanding grew quickly, and now every year I remember what it was like to be carefree and ignorant, before a great tragedy took countless lives from this earth.
This world is in turmoil. Take today to remember what what the world looked like before you knew its truth, and know the truth can become the peaceful world of a child’s thoughts if we stop the hate and remember to love.
As a professor of multimedia journalism, I tell my students about the importance of clear, concise storytelling — in whatever medium they choose. The New York Times has been leading the news industry in its use of multimedia platforms, from data visualization to videos that complement text stories.
This September 5, 2017, video was posted in the immediate aftermath of the Trump administration’s decision to end the so-called “DACA” program that protected children brought illegally into the United States from the threat of immediate deportation. Look at its production qualities. People speaking into the camera, stating their personal stories. The camera is the storyteller. There is a minimum of text on the screens. The storytelling is spare. And powerful.
Take a look.
As a regular analyst of American politics, policy and economics, I am often asked to explain Donald Trump to global audiences. Here is my Fourth of July segment on World Insight with Tian Wei:
— World Insight (@worldinsightTW) July 5, 2017
Here is the text of my address to the 2017 graduating class of the Global Business Journalism Program at Tsinghua University on June 28, 2017.
大家好。Добрый день. Benvenuti. Welcome.
I am honored, on behalf of the International Center for Journalists and the international faculty of the Global Business Journalism Program, to congratulate all of you on your successful completion of your graduate studies.
You are a special group – the best young business journalism minds in China, along with a unique mixture of nations: Iran, Israel, Italy, Vietnam, Thailand, Uganda, Zimbabwe, Slovakia, Turkey, Russia, Canada, and the United States. Some of you already have made a mark on the world of business journalism during your Tsinghua years. I have great confidence that many more of you will have an impact in the years to come, in journalism systems as disparate as Iran, the United States and China.
All of us in this room have our differences – cultural, geographical, even political – but one thing that unites us is the search for truth. As Jim Asher, a 2017 Pulitzer Prize winner for his role in the Panama Papers investigation, said recently: “A world without facts can’t function.”
We live in an unsettling era when the concept of “truth” can be a matter of dispute. Kellyanne Conway, a counselor to Donald Trump, has declared that the White House is entitled to its own “alternative facts.” Whatever that means.
To the graduating class of 2017 and your proud professors, that’s just plain nonsense. We owe it to the public, whether we operate in the United States, China, or anywhere around the world, to share the truth, as best as we can tell it, and to explain what the truth means to our audience. As the 2017 National Press Club president, Jeffrey Ballou, said to fellow American journalists in Akron, Ohio: “Truth is not a game at all.”
The esteemed Russian author Fyodor Dostoevsky, in Братья Карамазовы, The Brothers Karamazov, summed up the predicament of the perpetual prevaricator. “The man who lies to himself and listens to his own lie,” he wrote, “comes to a point that he cannot distinguish the truth within him, or around him, and so loses all respect for himself and for others.”
We must respect knowledge, respect truth, and respect ourselves. We owe it to the global public to use the knowledge we have gained about China and about global economics to provide our audiences with intelligent, insightful and factual reports. With your newfound expertise on the Chinese economy, globalization, corporate strategies and much more, you can communicate clearly and comprehensively, on any multimedia platform, about issues ranging from the Paris climate change accords to the Belt and Road Initiative.
One of my favorite philosophers, Nelson Mandela, said that “a good head and good heart are always a formidable combination. But when you add to that a literate tongue or pen, then you have something very special.”
You have something very special – tools that you can use to make the world a more informed and a more just place. Because, as our dean, Liu Binjie, said in his speech welcoming many of you to the Tsinghua School of Journalism and Communication in September 2016, “Justice is the soul of the news.”
Barbara Cochran, my successor as president of the National Press Club Journalism Institute in Washington, reminds us that truth is an imperfect pursuit, and journalists are imperfect people. “All news organizations make mistakes from time to time,” she said recently, “but they are trying to tell the truth and generally do it well.”
Truth and justice. The Global Business Journalism program has been trying to live up to the highest international standards for the past 10 years. Since 2007, the GBJ program has combined rigorous academics with practical journalism training in a cross-cultural setting at one of the world’s great universities.
Thanks to the vision of brilliant minds such as Professor Li Xiguang, ICFJ president Joyce Barnathan, and ICFJ vice president Vjollca Shtylla, the GBJ program was created. Thanks to the financial and journalistic support of Bloomberg News, ICFJ, the Knight Foundation and Bank of America, it has grown and prospered. Thanks to the commitment of Tsinghua leaders like Dr. Hang Min, Dean Shi, Dean Chen, Dean Hu, Professor Lee Miller, Professor Dai Jia, and many more, it has a bright future. Thanks to dedicated and high-achieving alumni from some 60 countries, GBJ is improving the quality of journalism – and public understanding of economic issues — in China and around the world.
I close by quoting my favorite philosopher, my grandfather, Barrows Dunham. In his 1947 book Man Against Myth, he concluded that understanding the truth was necessary to overcome society’s myths. “With words, as with knowledge generally,” my grandfather wrote, “there can be no substitute for constant analysis of fact.”
Truth. Justice. Words. Knowledge. Tsinghua. That pretty much sums it up. Congratulations on your achievements in the Global Business Journalism Program. I look forward to your truth-telling in the years to come.